GTM Systems Associate in London

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care. We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare. Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

This is a Revenue Operations role built for the AI-native era. There's still real CRM work day to day: configuration, support, fixing what breaks, keeping the system governed. But we'd want you to treat the manual side as a backlog to automate down over time, not as the job. The goal is a regional revenue engine that stays stable while getting steadily faster.

You will report to the Head of Revenue Operations and work closely with GTM Engineering. Your job is to keep the regional revenue engine running fast and clean, so the region can move quickly without the global system drifting out of shape. Your region covers our in-timezone expanding markets, including Europe and South Africa. Some of this is keeping existing markets running cleanly. Some of it is helping build out the ops layer in markets where the process is still maturing.

What you'll do:

• Run the regional revenue stack. Maintain HubSpot and the adjacent tools (Clay, Gong, outbound platforms, enrichment, CPQ/CLM) for your region. Configure pipelines, lifecycle stages, routing and workflows within the global guardrails. Be the in-time-zone point of contact for Sales, CS, Marketing and Finance on anything system-related, and fix issues quickly and properly.
• Support the MarOps side. Back up the field marketing team on the automation and systems work behind their campaigns. Keep the data flowing cleanly between Marketing and Sales, and make sure the handoff works for both sides.
• Automate where it makes sense. Turn recurring manual work into AI-assisted workflows over time. Not everything needs automating, and not on day one, but the instinct we're looking for is to keep asking which tasks still deserve to be manual in three months.
• Keep data clean, especially forecast data. Hold CRM data integrity through a mix of automated checks, AI-assisted enrichment and basic discipline. Catch routing errors, lifecycle drift and queue-health problems before reps run into them. The forecast fields matter most: close dates, stage accuracy and deal amounts that leadership and Finance rely on every week.
• Govern without becoming a bottleneck. Hold the line on lifecycle rules, territory logic and field standards. Support deal desk and CPQ/CLM workflows on the system side, while Legal owns the contract logic. Set up a structured way for the region to raise requests so it doesn't turn into an ad-hoc queue. Document what matters, and give people a heads-up before anything changes underneath them.
• Close the loop with Global RevOps and GTM Engineering. Flag what's working regionally so it can be rolled out more widely, and flag what's broken so it gets fixed properly at the system level rather than patched locally.

What we're looking for:

• Strong CRM operator. Confident with pipelines, lifecycle, routing, workflows, permissions and reporting in a fast-growing company.
• AI-native by default. You use Claude or similar tools daily and have a good sense of what they can and can't do reliably. You don't need to be a trained engineer, but you should be someone who tries to build or automate a solution before defaulting to manual.
• Tool-fluent across the GTM stack. Working knowledge of Clay, Gong, outbound platforms, enrichment tools and how they connect.
• Systems thinker. You understand how a config change in HubSpot plays out downstream in forecasting, attribution and rep behaviour.
• Owns the outcome. You care whether the system actually works for the region, not only whether the setup is technically correct.
• Calm under load. You triage quickly, stabilise fast and fix properly. A broken workflow the night before a QBR doesn't rattle you.
• Commercial bias. You care whether the work moves pipeline, and you check that before shipping.
• Clear communicator. You document decisions simply, push back when a request should be a workflow, and can hold your own with an AE or a senior RevOps leader.

What this role is not:

• A pure CRM admin role. When something repetitive comes up, your first instinct is to remove the work, not do it faster.
• A reporting analyst role. Dashboards are an output here, not the main job.

What do we believe in?

• Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it.
• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.
• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.
• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.
• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you should Join Heidi:

• Real product momentum. We're not trying to generate interest, we're channeling it.
• Equity from day one. When Heidi wins, you win. You'll share directly in the success you help create.
• Unmatched impact. Play a pivotal role at a critical growth moment - working on a product that delivers tangible, real-world value to clinicians and patients every day.
• Work alongside world-class talent. Join a team of operators and builders who've scaled unicorns.
• Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend.
• Global parental leave. 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.
• Fertility support. £7,000 one-off payment, eligibility applies.
• Learning & development. £700 per year for courses, books, memberships, conferences and more.
• Home office budget. £500 one-off to set up a workspace you actually want to work in.
• Recharge days after major milestones and busy periods so you can reset and come back strong.
• Work from anywhere for up to 4 weeks per year, wherever the world takes you.
• Clinical leave. 10 days per year for eligible clinical roles to maintain accreditation and requirements.
• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.