GTM Systems Associate

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care. We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages. Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare. Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

This is a Revenue Operations role built for the AI-native era. There's still real CRM work day to day: configuration, support, fixing what breaks, keeping the system governed. But we'd want you to treat the manual side as a backlog to automate down over time, not as the job. The goal is a regional revenue engine that stays stable while getting steadily faster. You’ll report to the Head of Revenue Operations and work closely with GTM Engineering. Your job is to keep the regional revenue engine running fast and clean, so the region can move quickly without the global system drifting out of shape. Your region covers our in-timezone expanding markets, including Europe and South Africa. Some of this is keeping existing markets running cleanly. Some of it is helping build out the ops layer in markets where the process is still maturing.

WHAT YOU'LL DO

• Run the regional revenue stack. Maintain HubSpot and the adjacent tools (Clay, Gong, outbound platforms, enrichment, CPQ/CLM) for your region.
• Configure pipelines, lifecycle stages, routing and workflows within the global guardrails.
• Be the in-time-zone point of contact for Sales, CS, Marketing and Finance on anything system-related, and fix issues quickly and properly.
• Support the MarOps side. Back up the field marketing team on the automation and systems work behind their campaigns.
• Keep the data flowing cleanly between Marketing and Sales, and make sure the handoff works for both sides.
• Automate where it makes sense. Turn recurring manual work into AI-assisted workflows over time.
• Keep data clean, especially forecast data. Hold CRM data integrity through a mix of automated checks, AI-assisted enrichment and basic discipline.
• Govern without becoming a bottleneck. Hold the line on lifecycle rules, territory logic and field standards.
• Document what matters, and give people a heads-up before anything changes underneath them.
• Close the loop with Global RevOps and GTM Engineering.

WHAT WE'RE LOOKING FOR

• Strong CRM operator. Confident with pipelines, lifecycle, routing, workflows, permissions and reporting in a fast-growing company.
• AI-native by default. You use Claude or similar tools daily and have a good sense of what they can and can’t do reliably.
• Tool-fluent across the GTM stack. Working knowledge of Clay, Gong, outbound platforms, enrichment tools and how they connect.
• Systems thinker. You understand how a config change in HubSpot plays out downstream in forecasting, attribution and rep behaviour.
• Calm under load. You triage quickly, stabilise fast and fix properly.
• Commercial bias. You care whether the work moves pipeline, and you check that before shipping.
• Clear communicator. You document decisions simply, push back when a request should be a workflow, and can hold your own with an AE or a senior RevOps leader.

WHAT THIS ROLE IS NOT

• A pure CRM admin role. When something repetitive comes up, your first instinct is to remove the work, not do it faster.
• A reporting analyst role. Dashboards are an output here, not the main job.

WHY YOU SHOULD JOIN HEIDI

• Real product momentum. We’re not trying to generate interest, we’re channeling it.
• Equity from day one. When Heidi wins, you win.
• Unmatched impact. Play a pivotal role at a critical growth moment – working on a product that delivers tangible, real‑world value to clinicians and patients every day.
• Work alongside world‑class talent. Join a team of operators and builders who’ve scaled unicorns.
• Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend.
• Global parental leave. 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.
• Fertility support. £7,000 one‑off payment, eligibility applies.
• Learning & development. £700 per year for courses, books, memberships, conferences and more.
• Home office budget. £500 one‑off to set up a workspace you actually want to work in.
• Recharge days after major milestones and busy periods so you can reset and come back strong.
• Work from anywhere for up to 4 weeks per year, wherever the world takes you.
• Clinical leave. 10 days per year for eligible clinical roles to maintain accreditation and requirements.
• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We’re proud to be an equal opportunity employer and are proud to welcome all applicants as we’re committed to promoting a culture of opportunity for all.