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For Companies At a Glance
- Tasks: Manage e-commerce operations and enhance customer experiences through CRM strategies.
- Company: Heidi Klein, a luxury British swim and resortwear brand known for elegance.
- Benefits: Collaborative culture, growth opportunities, and ownership of key digital initiatives.
- Why this job: Join a creative team and make an impact in the luxury fashion industry.
- Qualifications: 2+ years in digital or CRM, with skills in Adobe Creative Suite and analytics.
- Other info: Exciting entry-level role with close collaboration with senior leadership.
The predicted salary is between 36000 - 60000 £ per year.
Heidi Klein is a luxury British swim and resortwear brand, celebrated for refined design, impeccable fit, and a timeless aesthetic. With a discerning global clientele and a growing digital presence, we are dedicated to delivering seamless, premium online experiences that reflect the brand's commitment to craftsmanship, elegance, and luxury.
Key Responsibilities
- E-commerce Operations
- Execute collection uploads including imagery, descriptions, pricing, SEO, alt text, and metafields
- Maintain accurate product tagging and collection structure for navigation and filtering
- Manage homepage modules, banners, seasonal content, and copy updates
- Support website QA to ensure a premium, luxury-standard experience
- Assist with launches, promotions, and site refreshes
- Support weekly trade reporting with insights and recommendations
- Manage day‐to‐day CRM operations across Klaviyo, Attentive, and Loyalty Lion
- Build, edit, and deploy campaigns and flows using Adobe Creative Suite or Canva
- Create advanced segmentation across behaviour, lifecycle, product preference, geography, and spend
- Manage and optimise lifecycle journeys: welcome, abandon cart, post‐purchase, replenishment, win‐back, VIP, loyalty
- Monitor deliverability, list hygiene, engagement, and subscriber growth
- Provide ongoing customer insight and SCV analysis to inform retention and e‐commerce strategy
- Support the implementation of a clientelling platform
- Build and maintain customer profiles, cohorts, and preference data
- Collaborate with retail, operations, and marketing to elevate personalised service for HNWI.
- Assist with reporting across Shopify, Google Analytics, and CRM platforms
- Ensure accurate UTM tracking and support landing page creation
- Support A/B testing across email, SMS, and on‐site content
- Work with the Head of Marketing to maintain luxury tone, visuals, and messaging
Skills & Experience Required
- 2+ years' experience in digital, e‐commerce, or CRM (fashion/luxury preferred)
- Hands‐on with Klaviyo, Attentive, and loyalty platforms (Loyalty Lion a plus)
- Skilled in Adobe Creative Suite or Canva for email creative
- Strong understanding of segmentation, lifecycle marketing, and retention
- Experience using and providing insight from a Single Customer View (SCV)
- Working knowledge of SEO fundamentals
- Confident analytical skills using GA, Shopify Analytics, Excel
- Exceptional attention to detail and organisation
- Strong written communication aligned to luxury brand tone
- Proactive, solution‐focused mindset
- Passion for luxury retail, digital innovation, and premium customer experiences
What We Offer
- Ownership across CRM and key digital initiatives
- Close collaboration with senior leadership
- Opportunities for growth within a design‐led luxury brand
- A supportive, collaborative, and creative culture
Seniority Level: Entry level
Employment Type: Full‐time
Job Function: Business Development and Sales
Industries: Apparel & Fashion
Digital & CRM Executive in London employer: Heidi Klein
Contact Detail:
Heidi Klein Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and luxury sectors, especially those who work at Heidi Klein or similar brands. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital and CRM projects. Whether it's email campaigns or e-commerce strategies, let your work speak for itself. We love seeing creativity in action!
✨Tip Number 3
Prepare for the interview by researching Heidi Klein's brand values and recent campaigns. Tailor your answers to reflect how you can contribute to their luxury experience. We want to see your passion for the brand!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our team at Heidi Klein.
We think you need these skills to ace Digital & CRM Executive in London
Some tips for your application 🫡
Show Your Passion for Luxury: When you're writing your application, let your love for luxury retail shine through! We want to see how you connect with the brand's aesthetic and values. Share any relevant experiences that highlight your enthusiasm for premium customer experiences.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital & CRM Executive role. Highlight your experience with e-commerce, CRM platforms, and digital marketing. We appreciate candidates who take the time to align their skills with our needs!
Be Detail-Oriented: Attention to detail is key in this role, so ensure your application is polished and free of errors. Double-check your spelling and grammar, and make sure your formatting is consistent. A well-presented application reflects your organisational skills!
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows you're proactive and keen to join our team!
How to prepare for a job interview at Heidi Klein
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of e-commerce operations and CRM tools like Klaviyo and Attentive. Be ready to discuss how you've used these platforms in the past, and think of specific examples where you've improved customer engagement or retention.
✨Showcase Your Creative Side
Since the role involves using Adobe Creative Suite or Canva, prepare a portfolio of your previous work. Bring examples of email campaigns or digital content you've created that align with a luxury brand's aesthetic. This will demonstrate your ability to maintain the brand's tone and visuals.
✨Understand the Luxury Market
Familiarise yourself with Heidi Klein's brand values and target audience. Research their product lines and recent marketing campaigns. Being able to articulate how you can contribute to enhancing their premium online experience will set you apart from other candidates.
✨Be Data-Driven
Prepare to discuss your analytical skills, especially in relation to Google Analytics and Shopify. Think of instances where you've used data to inform decisions or improve strategies. Showing that you can back up your ideas with insights will impress the interviewers.
