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- Tasks: Manage e-commerce operations and enhance customer experiences through CRM strategies.
- Company: Heidi Klein, a luxury British swim and resortwear brand with a global clientele.
- Benefits: Collaborative culture, growth opportunities, and ownership of key digital initiatives.
- Other info: Entry-level position with potential for career advancement.
- Why this job: Join a creative team and make an impact in the luxury fashion industry.
- Qualifications: 2+ years in digital, e-commerce, or CRM; passion for luxury retail.
The predicted salary is between 30000 - 40000 £ per year.
Heidi Klein is a luxury British swim and resortwear brand, celebrated for refined design, impeccable fit, and a timeless aesthetic. With a discerning global clientele and a growing digital presence, we are dedicated to delivering seamless, premium online experiences that reflect the brand’s commitment to craftsmanship, elegance, and luxury.
Key Responsibilities
- E-commerce Operations
- Execute collection uploads including imagery, descriptions, pricing, SEO, alt text, and metafields
- Maintain accurate product tagging and collection structure for navigation and filtering
- Manage homepage modules, banners, seasonal content, and copy updates
- Support website QA to ensure a premium, luxury-standard experience
- Assist with launches, promotions, and site refreshes
- Support weekly trade reporting with insights and recommendations
- Manage day‑to‑day CRM operations across Klaviyo, Attentive, and Loyalty Lion
- Build, edit, and deploy campaigns and flows using Adobe Creative Suite or Canva
- Create advanced segmentation across behaviour, lifecycle, product preference, geography, and spend
- Manage and optimise lifecycle journeys: welcome, abandon cart, post‑purchase, replenishment, win‑back, VIP, loyalty
- Monitor deliverability, list hygiene, engagement, and subscriber growth
- Provide ongoing customer insight and SCV analysis to inform retention and e‑commerce strategy
- Support the implementation of a clientelling platform
- Build and maintain customer profiles, cohorts, and preference data
- Collaborate with retail, operations, and marketing to elevate personalised service for HNWI.
- Assist with reporting across Shopify, Google Analytics, and CRM platforms
- Ensure accurate UTM tracking and support landing page creation
- Support A/B testing across email, SMS, and on‑site content
- Work with the Head of Marketing to maintain luxury tone, visuals, and messaging
Skills & Experience Required
- 2+ years’ experience in digital, e‑commerce, or CRM (fashion/luxury preferred)
- Hands‑on with Klaviyo, Attentive, and loyalty platforms (Loyalty Lion a plus)
- Skilled in Adobe Creative Suite or Canva for email creative
- Strong understanding of segmentation, lifecycle marketing, and retention
- Experience using and providing insight from a Single Customer View (SCV)
- Working knowledge of SEO fundamentals
- Confident analytical skills using GA, Shopify Analytics, Excel
- Exceptional attention to detail and organisation
- Strong written communication aligned to luxury brand tone
- Proactive, solution‑focused mindset
- Passion for luxury retail, digital innovation, and premium customer experiences
What We Offer
- Ownership across CRM and key digital initiatives
- Close collaboration with senior leadership
- Opportunities for growth within a design‑led luxury brand
- A supportive, collaborative, and creative culture
Seniority Level: Entry level
Employment Type: Full‑time
Job Function: Business Development and Sales
Industries: Apparel & Fashion
Digital & CRM Executive in England employer: Heidi Klein
Contact Detail:
Heidi Klein Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & CRM Executive in England
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and luxury sectors, especially those who work at Heidi Klein or similar brands. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your digital and CRM projects. Use visuals and data to demonstrate how you've improved customer experiences or boosted sales – this will make you stand out!
✨Tip Number 3
Prepare for interviews by researching Heidi Klein’s brand values and recent campaigns. Be ready to discuss how your experience aligns with their commitment to luxury and customer satisfaction – it’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Digital & CRM Executive in England
Some tips for your application 🫡
Show Your Passion for Luxury: When writing your application, let your love for luxury retail shine through! We want to see how your passion aligns with our brand's commitment to elegance and craftsmanship. Share any relevant experiences that highlight your enthusiasm for the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital & CRM Executive role. Highlight your experience with e-commerce, CRM platforms, and digital marketing. We appreciate candidates who take the time to connect their skills with our specific needs.
Be Detail-Oriented: Attention to detail is key in our world of luxury. Double-check your application for any typos or formatting issues. A polished application reflects your professionalism and aligns with the premium experience we aim to provide our customers.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures it reaches us promptly and allows you to showcase your interest in joining our team at Heidi Klein. Plus, it’s super easy!
How to prepare for a job interview at Heidi Klein
✨Know Your Brand Inside Out
Before the interview, dive deep into Heidi Klein's brand values, aesthetics, and product offerings. Familiarise yourself with their luxury swim and resortwear lines, as well as their digital presence. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Digital Skills
Be ready to discuss your hands-on experience with tools like Klaviyo, Attentive, and Adobe Creative Suite. Prepare specific examples of campaigns you've managed or insights you've derived from analytics. Highlight how your skills can enhance their e-commerce operations and customer retention strategies.
✨Demonstrate Attention to Detail
Given the luxury nature of the brand, it's crucial to exhibit your exceptional attention to detail. Bring examples of your work that showcase your ability to maintain high standards in product tagging, SEO, and customer communications. This will reinforce your fit for a role that demands precision.
✨Prepare Insightful Questions
Think of thoughtful questions to ask during the interview that reflect your understanding of the role and the brand. Inquire about their approach to clientelling or how they measure the success of their CRM initiatives. This shows you're not just interested in the job, but also in contributing to their growth.