Heidi Klein is a luxury British swim and resortwear brand, celebrated for refined design, impeccable fit, and a timeless aesthetic. With a discerning global clientele and a growing digital presence, we are dedicated to delivering seamless, premium online experiences that reflect the brand’s commitment to craftsmanship, elegance, and luxury.
Key Responsibilities
E-commerce Operations
- Execute collection uploads including imagery, descriptions, pricing, SEO, alt text, and metafields
- Maintain accurate product tagging and collection structure for navigation and filtering
- Manage homepage modules, banners, seasonal content, and copy updates
- Support website QA to ensure a premium, luxury-standard experience
- Assist with launches, promotions, and site refreshes
- Support weekly trade reporting with insights and recommendations
CRM & Retention
- Manage day‑to‑day CRM operations across Klaviyo, Attentive, and Loyalty Lion
- Build, edit, and deploy campaigns and flows using Adobe Creative Suite or Canva
- Create advanced segmentation across behaviour, lifecycle, product preference, geography, and spend
- Manage and optimise lifecycle journeys: welcome, abandon cart, post‑purchase, replenishment, win‑back, VIP, loyalty
- Monitor deliverability, list hygiene, engagement, and subscriber growth
- Provide ongoing customer insight and SCV analysis to inform retention and e‑commerce strategy
Clientelling & Customer Experience
- Support the implementation of a clientelling platform
- Build and maintain customer profiles, cohorts, and preference data
- Collaborate with retail, operations, and marketing to elevate personalised service for HNWI.
Digital Support & Reporting
- Assist with reporting across Shopify, Google Analytics, and CRM platforms
- Ensure accurate UTM tracking and support landing page creation
- Support A/B testing across email, SMS, and on‑site content
- Work with the Head of Marketing to maintain luxury tone, visuals, and messaging
Skills & Experience Required
- 2+ years’ experience in digital, e‑commerce, or CRM (fashion/luxury preferred)
- Hands‑on with Klaviyo, Attentive, and loyalty platforms (Loyalty Lion a plus)
- Skilled in Adobe Creative Suite or Canva for email creative
- Strong understanding of segmentation, lifecycle marketing, and retention
- Experience using and providing insight from a Single Customer View (SCV)
- Working knowledge of SEO fundamentals
- Confident analytical skills using GA, Shopify Analytics, Excel
- Exceptional attention to detail and organisation
- Strong written communication aligned to luxury brand tone
- Proactive, solution‑focused mindset
- Passion for luxury retail, digital innovation, and premium customer experiences
What We Offer
- Ownership across CRM and key digital initiatives
- Close collaboration with senior leadership
- Opportunities for growth within a design‑led luxury brand
- A supportive, collaborative, and creative culture
Seniority Level
- Entry level
Employment Type
- Full‑time
Job Function
- Business Development and Sales
Industries
- Apparel & Fashion
Referrals increase your chances of interviewing at Heidi Klein by 2x
StudySmarter Expert Advice🤫
We think this is how you could land Digital & CRM Executive
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Heidi Klein are looking for when hiring for a Digital & CRM Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Heidi Klein for the Digital & CRM Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Heidi Klein as a Digital & CRM Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Heidi Klein’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital & CRM Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Heidi Klein, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Heidi Klein's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Heidi Klein. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Heidi Klein
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Heidi Klein uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Heidi Klein. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
