Digital & CRM Executive

Heidi Klein is a luxury British swim and resortwear brand, celebrated for refined design, impeccable fit, and a timeless aesthetic. With a discerning global clientele and a growing digital presence, we are dedicated to delivering seamless, premium online experiences that reflect the brand’s commitment to craftsmanship, elegance, and luxury.

Key Responsibilities

E-commerce Operations

• Execute collection uploads including imagery, descriptions, pricing, SEO, alt text, and metafields
• Maintain accurate product tagging and collection structure for navigation and filtering
• Manage homepage modules, banners, seasonal content, and copy updates
• Support website QA to ensure a premium, luxury-standard experience
• Assist with launches, promotions, and site refreshes
• Support weekly trade reporting with insights and recommendations

CRM & Retention

• Manage day‑to‑day CRM operations across Klaviyo, Attentive, and Loyalty Lion
• Build, edit, and deploy campaigns and flows using Adobe Creative Suite or Canva
• Create advanced segmentation across behaviour, lifecycle, product preference, geography, and spend
• Manage and optimise lifecycle journeys: welcome, abandon cart, post‑purchase, replenishment, win‑back, VIP, loyalty
• Monitor deliverability, list hygiene, engagement, and subscriber growth
• Provide ongoing customer insight and SCV analysis to inform retention and e‑commerce strategy

Clientelling & Customer Experience

• Support the implementation of a clientelling platform
• Build and maintain customer profiles, cohorts, and preference data
• Collaborate with retail, operations, and marketing to elevate personalised service for HNWI.

Digital Support & Reporting

• Assist with reporting across Shopify, Google Analytics, and CRM platforms
• Ensure accurate UTM tracking and support landing page creation
• Support A/B testing across email, SMS, and on‑site content
• Work with the Head of Marketing to maintain luxury tone, visuals, and messaging

Skills & Experience Required

• 2+ years’ experience in digital, e‑commerce, or CRM (fashion/luxury preferred)
• Hands‑on with Klaviyo, Attentive, and loyalty platforms (Loyalty Lion a plus)
• Skilled in Adobe Creative Suite or Canva for email creative
• Strong understanding of segmentation, lifecycle marketing, and retention
• Experience using and providing insight from a Single Customer View (SCV)
• Working knowledge of SEO fundamentals
• Confident analytical skills using GA, Shopify Analytics, Excel
• Exceptional attention to detail and organisation
• Strong written communication aligned to luxury brand tone
• Proactive, solution‑focused mindset
• Passion for luxury retail, digital innovation, and premium customer experiences

What We Offer

• Ownership across CRM and key digital initiatives
• Close collaboration with senior leadership
• Opportunities for growth within a design‑led luxury brand
• A supportive, collaborative, and creative culture

Seniority Level

• Entry level

Employment Type

• Full‑time

Job Function

• Business Development and Sales

Industries

• Apparel & Fashion

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