At a Glance
- Tasks: Lead the creation of innovative tech for amateur sports, driving strategy and product development.
- Company: Join Hawk-Eye Innovations, a leader in sports technology backed by Sony.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Build a high-performing team and shape the future of amateur sports technology.
- Why this job: Be at the forefront of transforming sports tech for grassroots communities.
- Qualifications: Proven leadership in tech, with a passion for sports and innovation.
The predicted salary is between 80000 - 100000 £ per year.
About Hawk-Eye Innovations
Hawk-Eye Innovations, a Sony Sports Technology company, is the technology behind sport's biggest moments. From electronic line calling at Wimbledon and the US Open, to VAR, Goal-Line Technology and Semi-Automated Offside in football, ball tracking in cricket, the TMO in rugby, replay in the NFL, NHL and NBA, and Statcast in MLB, when the world's biggest events need to make the right call, capture the perfect angle, or unlock the next layer of insight, they trust Hawk-Eye. Since 2001 we've been making sport fairer, safer, more engaging and better informed, fusing computer vision, AI and broadcast craft across 25 sports in 100+ countries.
Role Overview
Hawk-Eye's technology has defined elite sport for over two decades. Now, we are embarking on one of the most exciting strategic opportunities in our history: bringing that same world-class capability to the amateur sports market. As Head of DemTech (Democratised Technology), you will be the driving force behind this mission. This is a rare opportunity to build a new business unit from the ground up, leveraging Hawk-Eye's existing IP, data infrastructure, and brand credibility to unlock a new audience. You will lead across strategy, product development, commercial, and operations, with full P&L accountability and significant headroom to build a team around you.
This is a senior entrepreneurial leadership role. You will have the backing of a world-class technology organisation, the expertise from the most successful sports technology officiating company, freedom to operate, and the commercial mandate to deliver meaningful growth.
Key Responsibilities
- Strategy & Market Development
- Define and own the long-term vision and strategic roadmap for the DemTech business unit.
- Identify key sports markets and amateur segments with the greatest opportunity for Hawk-Eye technology adoption.
- Conduct market research and competitive analysis to inform strategic decisions and prioritise investment.
- Develop and manage business cases for new market entry and product expansion.
- Work closely with senior leadership to align DemTech strategy with wider Hawk-Eye and Sony Sports business objectives.
- Monitor industry trends and emerging technologies to ensure Hawk-Eye remains ahead of the competitive curve in amateur sports tech.
- Product Development
- Lead end-to-end development of new DemTech products; built from the ground up for amateur, grassroots, and recreational markets.
- Translate complex, professional-grade technology into accessible, scalable, and affordable solutions without compromising on quality.
- Define product requirements, user stories, and success metrics in collaboration with engineering and design teams.
- Oversee the full product lifecycle: concept, prototyping, testing, launch, and continuous iteration.
- Ensure products meet high standards of usability, performance, and reliability appropriate for consumer and semi-professional markets.
- Foster a culture of innovation and continuous improvement within the product team.
- Commercial
- Own the commercial strategy for DemTech, including pricing models, go-to-market planning, and revenue targets.
- Identify and develop partnerships with sporting bodies, clubs, leagues, and retail or digital distribution channels in target markets.
- Lead commercial negotiations and manage key stakeholder relationships.
- Drive customer acquisition, retention, and growth strategies across amateur sports markets globally.
- Collaborate with marketing to develop compelling campaigns and differentiated brand positioning for DemTech products.
- Report on commercial performance against plan, providing clear insight and strategic recommendations to leadership.
- Deliver growth expectations and ROI as defined within the agreed business plan.
- Operations & Team Building
- Build and manage the operational infrastructure required to support the DemTech business unit at scale.
- Recruit, develop, and lead a high-performing cross-functional team across product, engineering, commercial, and operations.
- Establish processes and frameworks for efficient product delivery, team collaboration, and performance management.
- Manage budgets, resources, and timelines to ensure delivery against strategic milestones.
- Work cross-functionally with Hawk-Eye's existing technology, engineering, and operations teams to leverage internal capabilities.
- Identify and manage third-party vendors, partners, and suppliers as required.
- Implement robust reporting mechanisms to track operational performance and drive accountability.
About You
- You are an entrepreneurial senior leader with a track record of building businesses or business units from early-stage through to commercial scale.
- You combine strategic clarity with hands-on delivery, and you are motivated by the chance to bring transformative technology to a market that has never had access to it.
- Proven senior leadership experience, ideally within sports technology, consumer technology, or a related B2C or B2B2C industry.
- Demonstrated track record of building and scaling products or business units; ideally from a standing start.
- Strong strategic thinker with the ability to translate vision into actionable plans and commercial outcomes.
- Commercially astute, with direct experience owning revenue targets and go-to-market strategies.
- Solid understanding of product development processes with the ability to lead cross-functional teams through the full product lifecycle.
- Experience working in or alongside amateur, grassroots, or participatory sports markets is highly desirable.
- Exceptional communication and stakeholder management skills; able to influence at all levels, from engineers to board.
- Entrepreneurial mindset: comfortable with ambiguity, adaptable, and relentlessly driven by results.
- Thrives in fast-paced, high-expectation environments where ownership and initiative are rewarded.
- Genuinely passionate about sport and the power of technology to transform participation at every level.
- A natural leader and talent magnet; someone who builds strong teams and creates an environment where people do their best work.
Head of Democratised Technology employer: HEI
Hawk-Eye Innovations is an exceptional employer, offering a unique opportunity to lead the charge in democratising sports technology. With a strong focus on innovation and employee growth, the company fosters a collaborative work culture that encourages creativity and initiative. Located in a vibrant industry hub, employees benefit from access to cutting-edge technology and the chance to make a meaningful impact in amateur sports worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Democratised Technology
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports tech industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for technology and sports! When you get the chance to chat with potential employers, share your ideas on how tech can revolutionise amateur sports. This will not only demonstrate your enthusiasm but also your understanding of the market.
✨Tip Number 3
Prepare for interviews by researching Hawk-Eye Innovations and their products. Understand their mission and how they’re changing the game in sports tech. Tailor your responses to show how your experience aligns with their goals, especially in democratising technology.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Hawk-Eye team and contributing to their exciting journey.
We think you need these skills to ace Head of Democratised Technology
Some tips for your application 🫡
Show Your Passion for Technology and Sports:When you're writing your application, let your enthusiasm for both technology and sports shine through. We want to see how you can connect the dots between the two, especially in the context of amateur sports. Make it personal and relatable!
Tailor Your Experience to the Role:Don’t just list your past jobs; show us how your experience aligns with the Head of DemTech role. Highlight specific projects or achievements that demonstrate your ability to build and scale products, especially in the sports tech arena. We love a good story!
Be Clear and Concise:While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon unless it’s relevant. We want to understand your journey without getting lost in the details.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team at Hawk-Eye Innovations!
How to prepare for a job interview at HEI
✨Know Your Tech Inside Out
As the Head of DemTech, you'll need to demonstrate a deep understanding of both the technology and its application in amateur sports. Brush up on Hawk-Eye's existing products and think about how they can be adapted for grassroots markets. Be ready to discuss specific examples of how technology can enhance participation and engagement.
✨Showcase Your Strategic Vision
This role is all about strategy and market development. Prepare to articulate your long-term vision for the DemTech business unit. Think about potential market opportunities and how you would prioritise them. Bring along ideas for innovative products that could disrupt the amateur sports landscape.
✨Demonstrate Leadership Skills
You’ll be building and leading a team, so it’s crucial to showcase your leadership style. Share examples of how you've successfully built teams or scaled businesses in the past. Highlight your ability to inspire and motivate others, especially in fast-paced environments where adaptability is key.
✨Prepare for Commercial Discussions
Since you'll own the commercial strategy, be prepared to discuss pricing models, go-to-market strategies, and revenue targets. Familiarise yourself with current trends in sports technology and think about how you would approach partnerships with sporting bodies and clubs. Show that you can drive customer acquisition and retention effectively.
