At a Glance
- Tasks: Drive retail growth strategies and enhance partnerships for Hegen's innovative products.
- Company: Join a fast-growing brand dedicated to empowering mothers and enhancing parenting experiences.
- Benefits: Competitive salary, career development opportunities, and a supportive work environment.
- Other info: Dynamic role with hands-on activities and opportunities for personal growth.
- Why this job: Make a real impact in the parenting industry while working with a passionate team.
- Qualifications: 5-8 years in Trade Marketing or related fields with strong commercial acumen.
The predicted salary is between 45000 - 55000 £ per year.
At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones.
As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and ease the transition into parenthood through meaningful products and services.
Recognised as one of Singapore’s top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful designs with functionality and sustainability for time-strapped parents.
About the Role
We are seeking a strategic and commercially-driven
Trade Marketing Manager to accelerate Hegen’s offline retail growth across Singapore.
In this role, you will own channel growth strategies, strengthen key retail partnerships, and drive commercial performance across offline channels.
You will be responsible for translating business objectives into actionable retail strategies that increase distribution, improve sell-through, and maximise revenue opportunities.
Working closely with Commercial, Marketing, Supply Chain, Finance, and retail partners, you will develop joint business plans, optimise trade investments, and identify opportunities to strengthen Hegen’s market presence.
The ideal candidate combines strong commercial acumen with strategic thinking and hands‑on execution capabilities to deliver sustainable business growth.
Key Responsibilities
- Develop and execute annual and quarterly channel growth strategies aligned with Hegen’s commercial objectives, revenue targets, and profitability goals.
- Own retail channel performance by identifying opportunities to increase distribution, improve sell-through, and drive sustainable revenue growth.
- Analyse sales performance, market trends, consumer insights, and competitive landscape to identify growth opportunities and recommend commercial initiatives.
- Develop channel strategies across department stores, specialty baby retailers, healthcare institutions and other offline distribution channels to maximise market penetration.
- Partner with leadership to evaluate new business opportunities, expansion plans and commercial growth initiatives.
- Build and maintain strong strategic relationships with key retail partners, including department stores, specialty baby retailers, healthcare institutions, and other offline distribution channels.
- Collaborate with retail partners to develop joint business plans, promotional calendars, and marketing initiatives that deliver mutually beneficial outcomes.
- Trade Marketing Execution
- Lead end-to-end execution of trade campaigns, seasonal promotions, product launches, retail roadshows, baby fairs, pop-up experiences, and in-store activations.
- Partner closely with the Marketing team to ensure all retail initiatives are consistent with Hegen's premium brand identity and marketing objectives.
- Ensure seamless execution across all retail touchpoints while maintaining operational excellence and brand consistency.
- Retail Experience & Visual Merchandising
- Drive the development of best-in-class retail experiences through impactful visual merchandising, point-of-sale materials (POSMs), retail displays, and shopper engagement initiatives.
- Collaborate with Marketing and Supply Chain teams to ensure retail execution strengthens brand positioning while delivering commercial objectives.
- Establish merchandising standards and optimise in-store presence to improve shopper experience and sales performance.
- Budget & Resource Management
- Own and manage the trade marketing budget, ensuring effective allocation of resources to maximise commercial impact and return on investment.
- Develop budget plans, track expenditure, and optimise trade investments based on business priorities, campaign performance, and channel growth opportunities.
- Evaluate vendor performance and identify opportunities to improve cost efficiency, enhance execution quality, and drive greater value from trade marketing initiatives.
- Leadership & Cross-Functional Collaboration
- Mentor and guide team members in the execution of retail and channel marketing initiatives, fostering a culture of accountability, collaboration, and continuous improvement.
- Partner closely with cross-functional teams to ensure seamless execution of commercial priorities.
- Champion a collaborative working environment that supports innovation, agility, and operational excellence.
- Additional Role Information
This role involves on-ground retail, roadshow, and trade event activities, including extended periods of standing and handling merchandising materials (typically up to 5kg).
Team support and appropriate equipment are provided to facilitate setup and teardown activities.
Where needed, reasonable accommodations will be considered in line with operational requirements and company policies.
Requirements
- Bachelor’s degree in Business, Marketing, Commerce, or a related discipline.
- 5–8 years of experience in Trade Marketing, Commercial Marketing, Channel Management, Sales Strategy, Account Management, or Retail Marketing, preferably within FMCG, consumer goods, healthcare or premium retail.
- Proven track record in driving channel growth, revenue performance, and commercial outcomes through retail strategies and partnerships.
- Strong commercial acumen with experience developing joint business plans, managing retail accounts, and negotiating trade investments.
- Ability to analyse sales data, consumer insights, market trends, and channel performance to identify growth opportunities and inform business decisions.
- Strong understanding of retail operations, shopper behaviour, merchandising, and offline channel dynamics.
- Experience managing budgets, evaluating ROI, and optimising commercial investments.
- Excellent stakeholder management, negotiation, communication, and presentation skills.
- Strong project management capabilities with the ability to balance strategic planning and hands‑on execution.
- Demonstrated leadership experience with the ability to influence teams, drive collaboration, and deliver business results.
- Equal Opportunity & Data Protection Statement
Hegen is an equal opportunity employer and is committed to building an inclusive and diverse workforce.
All employment decisions are based on merit, qualifications, and business needs.
By submitting your application, you consent to the collection, use and disclosure of your personal data for recruitment and employment-related purposes in accordance with applicable data protection laws.
Join Us
At Hegen, we are passionate about fostering a purpose-driven, inclusive and collaborative work environment where every team member can thrive.
We are committed to supporting personal growth and offering opportunities for career development at every stage of your journey.
#J-18808-Ljbffr
Trade Marketing Manager employer: Hegen Pte. Ltd.
At Hegen, we pride ourselves on being a dynamic and innovative employer that champions personal growth and collaboration. Our inclusive work culture fosters creativity and empowers employees to make a meaningful impact in the lives of parents and their little ones. With a commitment to sustainability and excellence, we offer exciting career development opportunities in the heart of Singapore's thriving retail landscape, making Hegen an exceptional place to advance your career as a Trade Marketing Manager.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hegen Pte. Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hegen Pte. Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hegen Pte. Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hegen Pte. Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hegen Pte. Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hegen Pte. Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hegen Pte. Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hegen Pte. Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hegen Pte. Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hegen Pte. Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
