At a Glance
- Tasks: Engage audiences through livestreams and drive sales on social commerce platforms.
- Company: Join Hegen, a top innovator in mother and baby products.
- Benefits: Inclusive culture, career growth opportunities, and a chance to make a real impact.
- Other info: Flexible hours and a dynamic environment await you!
- Why this job: Be the voice of Hegen and connect with mothers worldwide through engaging content.
- Qualifications: Experience in eCommerce or retail, strong communication skills, and a passion for storytelling.
The predicted salary is between 30000 - 40000 € per year.
At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones. As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and to ease the transition into parenthood through meaningful products and services. Recognized as one of Singapore’s top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful design, functionality, and sustainability for time-strapped parents.
We are seeking a dynamic and detailed-oriented Social Commerce Executive to drive engagement and conversion across our social commerce channels. This role combines livestream hosting, commercial execution and performance optimisation to support our growing eCommerce business.
You will play a key role in bringing the Hegen brand to life through engaging livestream experiences, compelling storytelling and strong audience interaction across platforms such as TikTok and Shopee. The ideal candidate is confident on camera, commercially driven, highly organised and passionate about creating meaningful customer experiences that translate into sales performance.
Responsibilities- Host livestream sessions on platforms such as TikTok and Shopee approximately 4 times a week, including evenings or weekends where required.
- Drive sales through engaging product demonstrations, storytelling and real-time audience interaction.
- Present product features, benefits and promotional bundles in a clear, confident and compelling manner.
- Engage actively with viewers through live Q&A, product recommendations and interactive sessions to build trust and drive conversion.
- Stay updated on social commerce trends, livestream formats and platform best practices to continuously enhance content effectiveness.
- Plan and maintain a social commerce calendar aligned with marketing campaigns, promotional periods and product launches.
- Collaborate closely with eCommerce, Marketing and Trade teams to align on campaign objectives, featured products, promotional offers and inventory readiness.
- Coordinate livestream backend operations including product tagging, pricing accuracy, vouchers, bundles and platform set-up.
- Ensure all livestream assets, scripts and operational details are prepared accurately and executed smoothly.
- Monitor and track livestream performance across key metrics including sales revenue, conversion rates, engagement, traffic and viewership.
- Analyse campaign and livestream performance data to identify gaps, opportunities and areas for improvement.
- Continuously optimise content strategy, presentation techniques and product focus to improve engagement and commercial outcomes.
- Support day-to-day eCommerce operations and marketplace execution where required.
- Ensure alignment across campaigns, product priorities and broader commercial objectives.
- Assist in marketplace activations, promotional executions and online merchandising initiatives.
- Contribute to the overall growth and performance of Hegen’s online sales channels beyond livestream activities.
- Diploma or Degree in Communications, Media, Business, Retail, eCommerce or related disciplines.
- At least 2 years of experience in eCommerce, retail sales, customer engagement or related commercial roles. Experience in livestreaming is highly advantageous.
- Strong verbal communication and storytelling skills, with the ability to present products in a persuasive and relatable manner.
- Familiar with TikTok Shop, Shopee Live and/or other social commerce and livestreaming platforms.
- Good understanding of online consumer behaviour, sales conversion and customer engagement strategies.
- Commercially driven with the ability to identify opportunities to maximise sales performance during livestream sessions.
- Detail-oriented and organised, with the ability to coordinate livestream schedules, promotional mechanics and backend set-ups accurately.
- Highly adaptable in a fast-paced and dynamic environment.
- Proactive, resourceful and solutions-oriented with a strong sense of ownership and accountability.
- Willing and able to work flexible hours, including evenings and weekends where required.
Hegen is an equal opportunity employer and is committed to building an inclusive and diverse workforce. All employment decisions are based on merit, qualifications, and business needs. By submitting your application, you consent to the collection, use and disclosure of your personal data for recruitment and employment-related purposes in accordance with applicable data protection laws.
At Hegen, we are passionate about fostering a purpose-driven, inclusive and collaborative work environment where every team member can thrive. We are committed to supporting personal growth and offering opportunities for career development at every stage of your journey. Join us in realising our bold vision of impacting 100 million mothers worldwide through innovation, compassion, and excellence. If you are inspired to make a difference and grow with a dynamic team, apply now and embark on an exciting journey with Hegen.
Social Commerce Executive in London employer: Hegen Pte. Ltd.
Hegen is an exceptional employer that champions a collaborative and inclusive work culture, empowering employees to thrive in their roles. With a strong commitment to personal growth and career development, Hegen offers unique opportunities for team members to make a meaningful impact on the lives of mothers and their little ones. Located in Singapore, one of the fastest-growing companies in the region, Hegen provides a dynamic environment where creativity and innovation are celebrated, making it an ideal place for passionate individuals looking to contribute to a purpose-driven mission.
StudySmarter Expert Advice🤫
We think this is how you could land Social Commerce Executive in London
✨Tip Number 1
Get your social media game on point! Start engaging with Hegen's content on platforms like TikTok and Shopee. Show us your personality and creativity in the comments or through shares – it’s a great way to get noticed!
✨Tip Number 2
Practice your livestream skills! Whether it's hosting mock sessions or just chatting about products, being confident on camera is key. We want to see you shine and connect with an audience, so don’t hold back!
✨Tip Number 3
Stay updated on the latest trends in social commerce. Follow industry leaders and check out successful livestreams to pick up tips. The more you know, the better you can tailor your approach to drive engagement and sales.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us!
We think you need these skills to ace Social Commerce Executive in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about engaging with mothers and making their parenting journey easier. Share your personal experiences or insights that connect you to Hegen's mission.
Tailor Your Application:Make sure to customise your application to highlight your relevant skills and experiences. We’re looking for someone who understands social commerce and has a knack for storytelling, so don’t be shy about showcasing your past achievements in these areas!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. Highlight your key qualifications and experiences that align with the Social Commerce Executive role without fluff.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Hegen!
How to prepare for a job interview at Hegen Pte. Ltd.
✨Know Your Audience
Before the interview, research Hegen's target audience and their needs. Understand how the brand empowers mothers and how your role as a Social Commerce Executive can enhance their experience. This will help you tailor your responses and demonstrate your alignment with the company's mission.
✨Showcase Your Livestream Skills
Since this role involves hosting livestreams, be prepared to discuss your experience with platforms like TikTok and Shopee. If possible, bring examples of past livestreams or presentations you've done. Highlight your storytelling abilities and how you engage audiences in real-time.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to social commerce, such as conversion rates and engagement levels. Be ready to discuss how you would analyse and optimise livestream performance based on these metrics. This shows that you're not just creative but also commercially savvy.
✨Prepare for Flexibility
The job requires working evenings and weekends, so be ready to discuss your availability. Show enthusiasm for the dynamic nature of the role and how you can adapt to changing schedules. This will demonstrate your commitment and readiness to meet the demands of the position.
