At a Glance
- Tasks: Drive brand awareness and sales through SEO, paid ads, and CMS management.
- Company: Join a growing luxury brand in the heart of London.
- Benefits: Competitive salary, collaborative team, and opportunities for growth.
- Other info: Dynamic environment with a focus on creativity and measurable results.
- Why this job: Make an impact in digital marketing while working with a passionate team.
- Qualifications: 2-3 years in performance marketing with SEO and ad management experience.
The predicted salary is between 35000 - 45000 £ per year.
London - On-site Full-Time
We are looking for a proactive and results-driven Performance Marketing Specialist to join our growing team. This role is ideal for someone with 2–3 years of hands-on marketing experience who enjoys working collaboratively and can support multiple areas of digital marketing. The successful candidate will have a strong understanding of SEO, Google Ads, Meta Ads, CMS management, and general marketing operations, while working closely with our wider marketing team to help drive brand awareness, website traffic, lead generation, and sales.
Key Responsibilities
- SEO & Organic Growth
- Support and execute on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.
- Optimise website content, product pages, blogs, and landing pages.
- Monitor website performance and SEO rankings.
- Work with the team to improve organic traffic and search visibility.
- Paid Advertising
- Manage and optimize Google Ads campaigns.
- Manage and optimize Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance, ROAS, CPC, CTR, and conversion metrics.
- Produce regular reporting and recommendations for campaign improvements.
- Support audience targeting, retargeting, and conversion strategies.
- CMS & Website Management
- Manage and update website content through the CMS.
- Create and maintain landing pages, product pages, and promotional content.
- Ensure website content is accurate, SEO-friendly, and up to date.
- Support website improvements and user experience initiatives.
- Assist with website updates and campaign implementation.
- Marketing & Team Support
- Work closely with the marketing team on campaigns, launches, promotions, and content initiatives.
- Assist with email marketing and CRM activities.
- Coordinate marketing assets and campaign execution across channels.
- Support reporting, analytics, and performance reviews.
- Contribute ideas for improving customer acquisition and brand awareness.
- E-Commerce Support
- Manage and update website product listings and collections.
- Upload and optimize product content and imagery.
- Assist with website merchandising and user experience improvements.
- Monitor website performance and support conversion optimisation initiatives.
- Work alongside the team to ensure smooth website operations and campaign implementation.
Requirements
Essential
- 2–3 years of experience in a performance marketing role.
- Strong understanding of SEO principles and best practices.
- Hands-on experience managing Google Ads campaigns.
- Hands-on experience managing Meta Ads campaigns.
- Experience working with CMS platforms.
- Experience working within a collaborative marketing team environment.
- Strong communication and organisational skills.
- Analytical mindset with the ability to interpret marketing data and performance metrics.
Preferred
- Experience within the fashion, jewellery, luxury, lifestyle, or retail sectors.
- Understanding of email marketing and customer retention strategies.
- Basic knowledge of conversion rate optimisation (CRO).
- Experience creating or coordinating marketing content.
Tools & Platforms
- Experience with some or all of the following is preferred:
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Meta Ads Manager
- CMS platforms (Shopify CMS, WordPress, Webflow or similar)
- SEO platforms
- Lucky Orange
- Canva
- Microsoft Excel / Google Sheets
- ChatGPT and AI-assisted marketing tools
What We're Looking For
- A team player who enjoys collaborating across departments.
- Someone who takes ownership and can work independently when required.
- Strong attention to detail and ability to manage multiple projects.
- Commercial awareness and a passion for driving measurable results.
- A positive attitude and willingness to learn and grow.
If you're passionate about paid media, SEO, CMS management, and e-commerce and would like to be part of a growing luxury brand, we'd love to hear from you.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist (SEO, Paid Ads & CMS) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HEERA DIAMONDS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HEERA DIAMONDS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HEERA DIAMONDS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HEERA DIAMONDS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Specialist (SEO, Paid Ads & CMS) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HEERA DIAMONDS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HEERA DIAMONDS:Show us that you’ve done your homework! In your application, briefly mention what you admire about HEERA DIAMONDS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HEERA DIAMONDS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HEERA DIAMONDS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HEERA DIAMONDS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
