Content and Social Lead (hands-on; London based, semi-remote)

Content and Social Lead (hands‑on; London based, semi‑remote)
Your mission: build Hēdoïne’s social presence into a recognizable editorial universe that fuels growth across Instagram and TikTok.
We care less about the perfect CV and more about talent, taste, and output. If you’re ready to own the channel end‑to‑end and build something that scales globally, this is your arena - and an unusually high‑ownership opportunity.
In this role, you’ll own the content system across Instagram and TikTok, ensuring consistent pillar mix, unmistakable brand codes, and high‑volume execution without diluting the brand.
Key Responsibilities
Editorial strategy and pillar governance
Build brand identity and direction and ensure the brand stays specific
Own our communication pillars and enforce the weekly mix for IG and TikTok
Translate brand DNA into clear, repeatable content rules and visual codes
Maintain a living content playbook (Do/Don’t, brand codes, format rules)
Bridge editorial storytelling and performance – driven creative to fuel growth and community engagement
Inject cultural relevance, brand distinctiveness and visual consistency
Content creation and execution
Create or oversee production of reels, short‑form video, stills, carousels, stories
Own on‑screen text and social copy in the Hēdoïne voice
Edit or supervise editing
Maintain consistent execution quality across in‑house and external assets
Content planning and cadence
Build and manage content calendars
Manage daily posting cadence
Plan content around drops, campaigns, seasonal moments, and business priorities
Align with performance marketing when needed
UGC and creator system
Build and run a UGC pipeline (sourcing, outreach, briefing, approval, usage rights)
Set and enforce creator guidelines
Production management
Organise shoots and capture days (shot lists, templates, deliverables, asset library)
Brief freelancers (videographers, editors, photographers, creators)
Performance Feedback Loop
Track performance weekly (reach, watch time, saves, shares, follower growth)
Run a simple test‑and‑learn system per pillar and format
Build insights into the next week’s plan
Consistent delivery of unmistakably Hēdoïne content across Instagram and TikTok
Weekly content calendar per platform (with pillar assignment per post)
Monthly editorial plan (themes, signature formats, production needs)
Shot template library (video and still templates, framing rules, text rules)
Creator briefs and UGC processing workflow
Weekly performance report with decisions
Skills, Knowledge and Expertise
Min 2‑3 years of end‑to‑end content creation experience (concept to edit) in fashion, beauty, or premium brands
Strong editorial judgement and taste
Excellent short‑form storytelling instincts for IG and TikTok
Copywriting for on‑screen text and captions (clear, sharp, witty)
Hands‑on editing ability or strong direction of editors
Comfort operating with speed and volume without compromising identity
Basic analytics fluency (retention, hook performance, saves/shares, format testing)
Comfortable working in a fast‑moving, high‑growth consumer brand environment
Excellent communication skills and a proactive, solution‑driven approach
Ability to work independently, own your area, and deliver reliably
Comfortable working closely with creative production, performance marketing, E‑commerce/CRM
Semi‑remote setup with flexible working hours
The chance to define the editorial voice and social universe of a globally scaling brand
A fast‑moving, high‑taste environment with real ownership and impact
Hēdoïne is the first brand to launch ladder‑resistant, seamless tights – including the world’s first ladder‑resistant biodegradable tights. We were named a Walpole Brand of Tomorrow, won a Red Dot Award for product innovation, and launched a collaboration with Victoria Beckham.
We’re redefining the future of legwear – designed in London, crafted in Italy, and worn by Hēdoïnes worldwide. We lead through innovation and are now expanding into new categories as we enter our next phase of growth.
This is a full‑time role with a preferred start date in Q1‑Q2 2026. The position can be remote depending on experience, with a strong preference for candidates based in London.
To apply
Submit your application via LinkedIn. For priority review, also email with:
3‑5 examples of your best, high‑impact work you created for other brands (PDF / Screenshots)
A short note (max 150 words) answering: What would you change about Hēdoïne’s current IG/TikTok presence in the first 30 days – and why?