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- Tasks: Lead influencer marketing strategies and create data-driven proposals for gaming and tech brands.
- Company: Heaven Media is a top creative agency connecting brands with global gaming and tech audiences.
- Benefits: Enjoy remote work flexibility, creative collaboration, and opportunities to shape innovative marketing strategies.
- Why this job: Join a dynamic team, influence major campaigns, and stay ahead in the exciting world of influencer marketing.
- Qualifications: In-depth influencer marketing experience, strong writing skills, and familiarity with gaming and tech industries required.
- Other info: Mid-senior level role with full-time employment in a fast-paced, creative environment.
The predicted salary is between 43200 - 72000 £ per year.
Heaven Media is a leading creative marketing agency that specializes in the video game & tech industries. We connect world-leading brands with new gaming & tech audiences globally. Heaven has more than two decades of experience delivering integrated marketing support for clients worldwide.
The Influencer Strategist will be responsible for global influencer proposals, working end-to-end as a core member of the Data & Strategy team to create influencer marketing strategies. You will deliver comprehensive, data-driven influencer proposals that include strategic direction, creative concepts, influencer suggestions, and KPIs aligned with client briefs, on time and within budget. The role involves outreach to influencers and talent agencies to gather initial rates.
Main Responsibilities- Lead influencer strategy on proposals, acting as the go-to expert on content creators.
- Analyze proposal briefs to outline responses that meet client requirements.
- Collaborate with teams across the business to create cohesive plans that align with the goals outlined in the pitch brief.
- Use CreatorIQ and other software for influencer discovery—finding, analyzing, and summarizing key influencers fitting into client campaigns.
- Outreach to influencers and talent agencies to find rates and incorporate these into proposals.
- Create pitch proposals, owning the process from start to finish.
- Calculate expected performance metrics and estimate costs based on influencer discovery and content strategies.
- Maintain a strong understanding of platforms like YouTube, Twitch, IG, and TikTok, especially within gaming and technology sectors.
- Stay updated on social media and influencer marketing trends to keep services competitive and innovative.
- Identify emerging platforms and influencer opportunities for proposals and pitches.
- Lead pitches remotely and in person.
- In-depth experience in Influencer Marketing.
- Experience working in an agency environment or similar.
- Background in gaming/tech with understanding of lifestyle influencers.
- Strong understanding of influencer culture.
- Ability to analyze briefs strategically, relying on industry knowledge.
- Experience creating strategic proposals in slideshow format with good design sense.
- Excellent and succinct writing skills.
- Strong time management skills.
- Comfortable leading pitches on camera in a remote setting.
- Ability to work independently and as part of a team.
- Extensive experience with Microsoft 365, especially PowerPoint.
- Experience with CreatorIQ or similar software; knowledge of data tools like GWI is a bonus.
- Experience outreach to influencers and talent agencies.
Senior Influencer Strategist employer: Heaven Media
Contact Detail:
Heaven Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the gaming and tech sectors. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend industry events, webinars, or online forums where you can connect with others who work in similar roles. Building these relationships can lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your understanding of data-driven strategies by preparing examples of how you've used analytics in past projects. Be ready to discuss specific metrics and outcomes that highlight your ability to create effective influencer proposals.
✨Tip Number 4
Practice your pitch delivery, especially if you're comfortable leading pitches on camera. Record yourself presenting to refine your style and ensure you convey confidence and clarity, which are crucial for this role.
We think you need these skills to ace Senior Influencer Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, particularly within the gaming and tech industries. Use specific examples that demonstrate your ability to create strategic proposals and work with influencers.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for influencer marketing and your understanding of the gaming and tech sectors. Mention any relevant tools you’ve used, like CreatorIQ, and how they’ve helped you in previous roles.
Showcase Your Writing Skills: Since excellent writing skills are essential for this role, consider including a brief writing sample or a link to a portfolio that demonstrates your ability to create engaging content and strategic proposals.
Research Heaven Media: Familiarise yourself with Heaven Media’s work and their approach to influencer marketing. This knowledge will help you tailor your application and show that you’re genuinely interested in the company and its mission.
How to prepare for a job interview at Heaven Media
✨Showcase Your Influencer Knowledge
Make sure to demonstrate your understanding of influencer culture and the gaming/tech industries. Be prepared to discuss recent trends and successful campaigns you've been involved in, as this will show your expertise and passion for the role.
✨Prepare Data-Driven Proposals
Since the role involves creating comprehensive, data-driven proposals, come prepared with examples of past proposals you've crafted. Highlight how you used data to inform your strategies and the impact they had on previous campaigns.
✨Familiarise Yourself with Relevant Tools
Brush up on your knowledge of CreatorIQ and other influencer discovery tools. Being able to discuss how you've used these platforms in the past will demonstrate your technical skills and readiness for the role.
✨Practice Your Pitching Skills
As leading pitches is a key part of the job, practice your presentation skills. Consider doing mock pitches with friends or colleagues to build confidence and ensure you can communicate your ideas clearly and effectively, especially in a remote setting.