At a Glance
- Tasks: Lead marketing campaigns to boost passenger engagement and revenue at Heathrow.
- Company: Heathrow, the world's most iconic airport, offers unique career opportunities.
- Benefits: Competitive salary, performance bonuses, generous leave, and private health insurance.
- Other info: Hybrid working model and a commitment to diversity and inclusion.
- Why this job: Join a dynamic team transforming passenger experiences and driving growth.
- Qualifications: Degree in marketing or related field, with experience in multi-channel campaigns.
The predicted salary is between 40500 - 49500 £ per year.
Heathrow is a city within a city. And there's no place like it when it comes to the scale of our ambitions. You'll be part of a Customer team that drives our profitability across everything from retail, property and airport transport, through to passenger services, forecasting and contracts with airlines. Customer insight is at the heart of what we do, supported by a strong commercial strategy. We have a pioneering agenda for digital, e-commerce and innovation, as we look to transform the way our passengers spend at our airport.
We believe the best way to drive growth across our iconic airport is by improving the services offered within it. So although we know generating income is critical to driving our business forward, we're also passionate about delivering the best possible passenger experience. You'll help us to get the balance right - not least so we can continue investing in an airport that leads the world.
As our Marketing Campaign Manager - Retail, you will have the chance to work across the breadth of Heathrow to drive passenger growth, engagement, and revenue for the airport. The role requires working with colleagues in the Customer Team as well as the wider business to develop marketing strategies and execute campaigns as well as the development of creative assets across Terminals. You will lead campaigns and opportunities across our retail estate to drive awareness & revenue and work with operational teams to create an airport environment which provides service and sales support information for passengers.
Your role will involve:
- Driving commercial results through the planning and delivery of marketing campaigns for Retail and Heathrow owned products and services.
- Working with cross-functional internal teams and external partners to successfully execute multi-channel integrated brand and marketing initiatives that drive awareness, growth, revenue, and positive sentiment.
- Building and maintaining effective agency relationships (creative & media agencies) for the development of campaigns, signage, service information and asset production.
- Owning the briefing process, delivery and success measurement of integrated campaigns including KPI setting and production of post campaign reports and analysis.
- Delivering on-airport visual signage and communications which enhance passenger experience, minimising disruption during change and conveying Heathrow's brand and service values.
These Skills Are Essential:
- Excellent verbal and written English language proficiency (with qualification).
- Degree/CIM or IDM qualifications.
- Delivery of through-the-line integrated multi-channel marketing campaigns including TV and video shoots working across all forms of media both offline and online.
- Leading and managing projects to increase revenue and engagement, managing multiple stakeholders and agencies.
- Consumer facing business experience with a strong understanding of customer satisfaction drivers.
- Briefing and managing 3rd party suppliers and multiple stakeholders to deliver to time and budget.
Ideally, you'll also have:
- A broad mix of clients if from agency.
- Experience working with agencies if in-house.
- Retail marketing experience.
There's something so special about working at the world's most iconic airport. Its sights. Its sounds. Its constant air of excitement. Heathrow is an amazing backdrop to a career filled with unique opportunities. Every day, you'll discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore.
It brings out the best in all of us. And inspires everyone to deliver on our ambitious plans. Together, we're working to welcome millions more passengers while ensuring aviation can continue to be a force for good by leading global efforts in sustainability. Join us on that journey and we'll help you achieve your ambitions too. Supporting you to learn, encouraging you to be yourself, backing you to achieve more than you might ever have imagined. Because there's no place like Heathrow.
Our rewards:
We offer competitive salaries and excellent benefits that will support you now and in the future. As well as performance-based annual bonuses and our longer-term Share in Success Bonus plans, we also offer generous annual leave allowances and market-leading pensions. With family friendly policies, access to private health insurance and a wide range of wellbeing tools, we'll support you to be at your best inside and outside work. And of course, we'll provide varied learning and development opportunities too. Here you'll find everything you need for a fulfilling career journey that can take you in exciting directions.
Working Location:
Our Hybrid working approach offers the opportunity for colleagues in some roles to work from home for an average of two days a week, providing the flexibility to work in an agile way whilst ensuring we deliver for the operational needs of Heathrow. Working arrangements vary from team to team and will be confirmed during the recruitment process. You'll need to be based in the UK and within a commutable distance to Heathrow.
Sustainable Travel to work:
Heathrow's Sustainable Travel Guide sets out easy and sustainable travel options that everyone can access.
Equal Opportunities:
As an equal opportunities employer, we encourage applications from all. We believe that diverse talent makes us stronger - not least because we welcome passengers from all corners of the globe, every single day. Heathrow is an accessible place to work. With five diversity networks, we champion inclusivity and celebrate individuality.
Marketing Campaign Manager employer: Heathrow
Heathrow Airport is an exceptional employer, offering a dynamic work environment where innovation meets operational excellence. As a Data Governance Lead, you will play a pivotal role in transforming the airport into a digitally advanced hub, supported by competitive salaries, generous benefits, and a commitment to employee growth through varied learning opportunities. With a hybrid working model and a strong focus on inclusivity, Heathrow fosters a culture that values diverse talent and promotes sustainable practices, making it an attractive place for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Heathrow and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Heathrow are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Heathrow on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Heathrow. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Heathrow. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Heathrow:Show us that you’ve done your homework! In your application, briefly mention what you admire about Heathrow’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Heathrow
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Heathrow will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Heathrow, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
