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- Tasks: Drive loyalty strategies and create engaging campaigns for Heathrow Rewards.
- Company: Join a leading airport loyalty programme with a focus on customer experience.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on passenger experiences while developing your marketing skills.
- Qualifications: Experience in loyalty programmes, CRM, and partnership management is essential.
- Other info: Dynamic role with a chance to innovate in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Heathrow Rewards is our dedicated customer loyalty programme. It’s free to join for passengers and airport employees, with members earning points on virtually everything at Heathrow from Official Heathrow Parking and pre-booked Heathrow Express tickets to shopping, dining, lounge bookings and more.
This role will support the development and execution of the loyalty strategy and proposition at Heathrow. Own and develop Heathrow Rewards content and campaigns to be consumed within CRM and wider marketing channels. Manage the development and success of the Heathrow Rewards loyalty programme, improving overall Commercial revenue targets and passenger experience with effective partner and supplier management, member acquisition and initiating new loyalty partnerships.
- Partner with the Senior Product Manager to support loyalty programme strategy development and execution.
- Maintain a calendar of campaigns and communications.
- Manage creative briefing process for external agencies, providing input into creative assets and writing copy for internally produced campaigns.
- Develop partnership initiatives to engage the existing base and acquire new members.
- Manage and maintain reporting framework to measure and communicate campaign performance.
- Understand and ensure GDPR compliance and best practice.
Experience in working within or managing a Loyalty program including partnership management/acquisition. Experience within direct marketing, CRM, Loyalty or other similar fields (operational or consultative roles). Experience of writing briefs and managing day to day relationships with external agencies and technology partners. A good knowledge of the Data Protection Act, and other data collection and processing legislation and best practice. Experience of CRM & Loyalty technology platforms.
Loyalty and Partnerships Manager in London employer: Heathrow
Contact Detail:
Heathrow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty and Partnerships Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the loyalty and partnerships space, especially those who work at Heathrow or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your experience with loyalty programmes and partnerships. This will help you stand out during interviews and demonstrate your expertise.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to the hiring team at Heathrow. Express your interest in the Loyalty and Partnerships Manager role through our website and make sure they know you’re keen!
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs and news about loyalty programmes and CRM strategies. This knowledge will not only impress interviewers but also help you contribute fresh ideas.
We think you need these skills to ace Loyalty and Partnerships Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Loyalty and Partnerships Manager role. Highlight your experience in loyalty programmes, partnership management, and CRM. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about loyalty programmes and how you can contribute to Heathrow Rewards. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Numbers and results speak volumes, so don’t shy away from sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role directly!
How to prepare for a job interview at Heathrow
✨Know Your Loyalty Programmes
Before the interview, dive deep into loyalty programmes, especially those similar to Heathrow Rewards. Understand how they operate, what makes them successful, and be ready to discuss innovative ideas you could bring to the table.
✨Showcase Your Partnership Skills
Prepare examples of past experiences where you've successfully managed partnerships or acquired new members. Highlight your ability to build relationships and how that can translate into success for the Heathrow Rewards programme.
✨Be Data-Savvy
Brush up on your knowledge of CRM and loyalty technology platforms. Be prepared to discuss how you’ve used data to measure campaign performance and improve customer engagement in previous roles.
✨Understand GDPR Compliance
Since this role involves managing customer data, make sure you’re familiar with GDPR regulations. Be ready to explain how you’ve ensured compliance in past projects and why it’s crucial for loyalty programmes.
