At a Glance
- Tasks: Lead a dynamic team, drive sales, and deliver exceptional client experiences.
- Company: Join Longchamp, a luxury brand known for its craftsmanship and Parisian design.
- Benefits: Competitive salary, career growth, and a vibrant work environment.
- Other info: Flexible hours and opportunities for professional development.
- Why this job: Be part of a prestigious brand and make a real impact in luxury retail.
- Qualifications: 3-5 years in luxury retail and strong leadership skills required.
The predicted salary is between 30000 - 40000 € per year.
As a key member of the boutique leadership team, the Assistant Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance.
Job Purpose
To support the Store Manager in all aspects of boutique management including sales performance, team leadership, operations, and client engagement while acting as a role model of Longchamp’s values and standards. The Assistant Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service.
Key Responsibilities
- Team Leadership & Development
- Lead and motivate the sales team during daily operations
- Support recruitment, onboarding, and training of team members
- Conduct daily briefings, performance coaching, and mentorship
- Create a motivating environment focused on team growth and development
- Act as the Store Manager in their absence, ensuring leadership continuity
- Client Experience & Clientelling
- Maintain the highest standard of personalized luxury service
- Encourage and monitor CRM engagement, including new client capture and VIP retention
- Resolve elevated client concerns with professionalism and brand alignment
- Coach staff on building long-term customer relationships through exceptional service
- Sales & Commercial Objectives
- Support the achievement of daily, weekly, and monthly sales goals
- Monitor individual and team KPIs; drive improvement through action plans
- Identify commercial opportunities on the sales floor and in client behaviour
- Ensure full engagement in store campaigns and product launches
- Operations & Compliance
- Oversee stock management, deliveries, and transfers
- Ensure store opening, closing, and cash-handling procedures are executed properly
- Uphold loss prevention protocols and ensure audit compliance
- Assist with workforce planning and administrative tasks as delegated
- Visual Merchandising & Brand Representation
- Ensure consistent adherence to visual merchandising guidelines
- Collaborate with VM team to execute floor set changes and in-store animations
- Maintain a premium environment reflective of the brand’s aesthetic
- Support the integration of marketing and visual initiatives into the store experience
Key Performance Indicators (KPIs)
- Achievement of store and individual sales targets
- Client retention, CRM capture rates, and VIP contribution
- Mystery shopper results and client feedback scores
- Staff training completion and performance progression
- Inventory accuracy, stock loss, and shrink prevention
- Compliance with visual standards and store audits
- Floor efficiency and productivity (coverage, conversion, ATV, UPT)
About You
Skills & Qualifications
- 3–5 years of experience in luxury or premium retail
- At least 1–2 years in a supervisory or assistant management role
- Strong leadership and coaching skills
- Proficiency in sales reporting, CRM, and inventory systems
- Excellent communication and interpersonal abilities
- Fluent in English; other languages a plus
- Proficient in MS Office and retail POS platforms
Person Specification
- Professional and refined presence with a client-first mindset
- Solution-focused, adaptable, and calm under pressure
- Motivated by results and team success
- Leads by example with integrity and consistency
- Flexible and willing to work evenings, weekends, and holidays as needed
About The Company
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal. Longchamp embraces five core values:
- Elegance – Providing a refined and polished customer experience
- Authenticity – Acting with honesty and professionalism
- Creativity – Encouraging innovation and fresh thinking
- Quality – Striving for excellence in service and product
- Sustainability – Committing to thoughtful, responsible business practices
The Assistant Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp’s luxury heritage.
Assistant Store Manager in London employer: Heathrow Employment & Skills Academy
Longchamp is an exceptional employer that fosters a culture of elegance, authenticity, and creativity, making it an ideal place for those passionate about luxury retail. As an Assistant Store Manager, you will benefit from comprehensive training and development opportunities, ensuring your growth within a supportive team environment. Located in a vibrant boutique setting, you will play a pivotal role in delivering outstanding client experiences while upholding the brand's prestigious standards.
Contact Detail:
Heathrow Employment & Skills Academy Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager in London
✨Tip Number 1
Get to know the company inside out! Research Longchamp’s values, products, and recent news. This way, when you walk into that interview, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Practice makes perfect! Role-play common interview questions with a friend or in front of the mirror. Focus on how your experience aligns with the Assistant Store Manager role and be ready to share specific examples.
✨Tip Number 3
Dress to impress! As you're aiming for a luxury brand, make sure your outfit reflects that. A polished appearance shows you understand the brand's aesthetic and are serious about the position.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Assistant Store Manager in London
Some tips for your application 🫡
Show Your Passion for Luxury Retail:When writing your application, let your love for luxury retail shine through! Share specific experiences that highlight your enthusiasm for delivering exceptional service and how you embody the values of a brand like Longchamp.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Assistant Store Manager role. Highlight relevant experience in team leadership, client engagement, and sales performance, showing us why you're the perfect fit for our boutique!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we want to quickly understand how you can contribute to our team!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Longchamp family!
How to prepare for a job interview at Heathrow Employment & Skills Academy
✨Know the Brand Inside Out
Before your interview, dive deep into Longchamp's history, values, and product lines. Understanding their commitment to elegance, authenticity, and quality will help you align your answers with their brand ethos.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led a team in previous roles. Highlight your experience in coaching and motivating staff, as well as any specific achievements in sales performance or team development.
✨Client-Centric Mindset
Be ready to discuss how you prioritise customer experience. Share stories that demonstrate your ability to resolve client concerns and build long-term relationships, showcasing your understanding of luxury service.
✨Demonstrate Operational Know-How
Familiarise yourself with retail operations, including stock management and compliance protocols. Be prepared to discuss how you would ensure smooth daily operations and uphold the brand's standards in a fast-paced environment.
