Assistant Store Manager

Assistant Store Manager

Full-Time 30000 - 40000 £ / year (est.) No working from home possible
Heathrow Employment & Skills Academy

At a Glance

  • Tasks: Support the Store Manager in leading operations and delivering exceptional client service.
  • Company: Join a luxury brand known for its excellence and premium service.
  • Benefits: Competitive pay, team development opportunities, and a vibrant work environment.
  • Other info: Flexible hours and a chance to grow within a prestigious brand.
  • Why this job: Be a key player in a dynamic team and elevate the client experience.
  • Qualifications: 3-5 years in luxury retail with strong leadership and communication skills.

The predicted salary is between 30000 - 40000 £ per year.

As a key member of the boutique leadership team, the Assistant Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development.

This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance.

Job Purpose

To support the Store Manager in all aspects of boutique management including sales performance, team leadership, operations, and client engagement while acting as a role model of Longchamp’s values and standards.

The Assistant Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service.

Key Responsibilities

  • Team Leadership & Development
  • Lead and motivate the sales team during daily operations
  • Support recruitment, onboarding, and training of team members
  • Conduct daily briefings, performance coaching, and mentorship
  • Create a motivating environment focused on team growth and development
  • Act as the Store Manager in their absence, ensuring leadership continuity
  • Client Experience & Clientelling
  • Maintain the highest standard of personalized luxury service
  • Encourage and monitor CRM engagement, including new client capture and VIP retention
  • Resolve elevated client concerns with professionalism and brand alignment
  • Coach staff on building long-term customer relationships through exceptional service
  • Sales & Commercial Objectives
  • Support the achievement of daily, weekly, and monthly sales goals
  • Monitor individual and team KPIs; drive improvement through action plans Identify commercial opportunities on the sales floor and in client behaviour
  • Ensure full engagement in store campaigns and product launches
  • Operations & Compliance
  • Oversee stock management, deliveries, and transfers
  • Ensure store opening, closing, and cash-handling procedures are executed properly
  • Uphold loss prevention protocols and ensure audit compliance
  • Assist with workforce planning and administrative tasks as delegated
  • Visual Merchandising & Brand Representation
  • Ensure consistent adherence to visual merchandising guidelines
  • Collaborate with VM team to execute floor set changes and in-store animations
  • Maintain a premium environment reflective of the brand’s aesthetic
  • Support the integration of marketing and visual initiatives into the store experience
  • Key Performance Indicators (KPIs)
  • Achievement of store and individual sales targets
  • Client retention, CRM capture rates, and VIP contribution
  • Mystery shopper results and client feedback scores
  • Staff training completion and performance progression
  • Inventory accuracy, stock loss, and shrink prevention
  • Compliance with visual standards and store audits
  • Floor efficiency and productivity (coverage, conversion, ATV, UPT)

Skills & Qualifications

3–5 years of experience in luxury or premium retail.

At least 1–2 years in a supervisory or assistant management role.

Strong leadership and coaching skills.

Proficiency in sales reporting, CRM, and inventory systems.

Excellent communication and interpersonal abilities.

Fluent in English; other languages a plus.

Proficient in MS Office and retail POS platforms.

Person Specification

Professional and refined presence with a client-first mindset.

Solution-focused, adaptable, and calm under pressure.

Motivated by results and team success.

Leads by example with integrity and consistency.

Flexible and willing to work evenings, weekends, and holidays as needed.

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Assistant Store Manager employer: Heathrow Employment & Skills Academy

The Heathrow Employment & Skills Academy is an exceptional employer, offering a unique opportunity for apprentices to thrive in a supportive and dynamic work environment. With a strong focus on hands-on training and professional development, employees can expect to gain invaluable skills while working alongside experienced professionals in the thriving construction sector. Located in Hounslow, this apprenticeship not only paves the way for a rewarding career but also fosters a culture of collaboration and growth.

Heathrow Employment & Skills Academy

Contact Details:

Heathrow Employment & Skills Academy Recruitment Team

We think you need these skills to ace Assistant Store Manager

Communication Skills
Problem-Solving Skills
Adaptability
Customer Service
Attention to Detail
Team Leadership
Time Management