At a Glance
- Tasks: Lead digital strategy to enhance guest experiences and drive online bookings.
- Company: Join Heartwood Collection, a fast-growing premium casual dining group.
- Benefits: Enjoy bonuses, discounts, private healthcare, and generous holiday options.
- Other info: Be part of a collaborative culture focused on growth and innovation.
- Why this job: Shape the future of hospitality with innovative digital solutions and data-driven insights.
- Qualifications: 3+ years in digital marketing, with leadership experience preferred.
The predicted salary is between 43200 - 72000 £ per year.
We are currently recruiting for a Head of Digital to join our growing team at Heartwood Collection. Reporting to the Marketing Director, you will be the strategic lead for all digital touchpoints across our brasseries, pubs, and pubs with rooms. You are responsible for the overarching digital vision, driving guest acquisition and retention through a seamless, data-driven ecosystem. You will oversee a diverse remit including CRM, Loyalty, Data & Insights, Product (Web/App), Content, and Optimisation, while managing key agency partnerships to ensure our digital presence is commercial, innovative, and market-leading. The role is based full time at our Head Office in Teddington, conveniently located next to the station.
Key Responsibilities
- Define and execute the digital strategy to drive online bookings, guest frequency, and digital revenue.
- Full ownership of the digital budget, ensuring optimal ROI across paid media, tech investment, and production.
- Keep the brand at the forefront of hospitality tech, exploring AI, personalised guest experiences, and frictionless booking.
- Manage specialist agencies (SEO, PPC, Paid Social, Affiliates) to ensure high-quality traffic and efficient cost‐per‐acquisition (CPA).
- Oversee the relationship with web developers and UX designers to manage the product roadmap and site stability.
- Help lead the procurement and annual reviews of all digital vendors.
- Develop and scale our Treats and Le‐Club loyalty programmes that incentivise repeat visits across all brand pillars.
- Work closely with the product team, to bring to life new supplier activations that excite our guests, delivering 'surprise and delight' moments.
- Oversee the CRM Manager to ensure automated journeys and ad‐hoc campaigns are sophisticated, segmented, and drive measurable lifetime value (LTV).
- Act as the custodian of guest data, ensuring GDPR compliance and the integration of data flows between all our digital channels.
- Lead a continuous CRO programme of working including A/B testing on the website and booking engines to reduce friction and increase conversion.
- Deliver high-level insights to the Executive team, translating complex digital metrics into actionable commercial outcomes.
- Oversee the digital content calendar, ensuring brand consistency across web, loyalty, and email.
- Ensure the 'digital front door' of our pubs and brasseries matches the high‐quality physical experience of our venues.
About You
- 3+ years in digital marketing or ecommerce, with at least 2 years in a leadership role.
- Experience in hospitality, travel, or retail is an advantage.
- Proven ability to move beyond execution to high‐level planning that aligns with wider business goals.
- Deep understanding of the 'MarTech' landscape. Familiarity with these platforms – CRM (Airship/Atreemo), CMS (WordPress), Loyalty (Pepper) and Analytics (GA4/Tableau).
- You don’t just report on clicks; you report on covers, revenue, and margin. You are comfortable challenging the finance team and justifying spend based on data.
- A mentor who can manage a small internal team while effectively holding external agencies accountable.
- The ability to work in a fast paced environment, comfortably pivoting on our strategy and tactical initiatives based on seasonal trends, trading shifts, or new market entries when required.
What’s in it for you
- Head Office Bonus (up to 10% of salary)
- The Pantry – 100s of retailers and experience discounts through Reward Gateway
- Private Healthcare through Bupa
- 50% off food in all Heartwood Collection sites
- Friends and Family discount of 20% off food at all Heartwood Collection sites
- Discounted Rooms at our Inns
- Enhanced Maternity & Paternity package
- 25 days of holiday plus bank holidays
- Additional holiday- option to buy an extra 5 days holiday per year
- Refer a Friend Bonus up to £1500
- A thoughtful gift to celebrate your birthday
- Employee Assistance Program with Hospitality Action
- Cycle to Work Scheme
- Instant access to pay you have already earned through EarlyPay
About Heartwood Collection
Heartwood Collection is one of the UK's fastest-growing premium casual dining groups, home to the award-winning Brasserie Blanc and Heartwood Inns brands. Backed by Alchemy Partners since 2022, we operate 50 sites today and are on an ambitious growth journey, including a rapidly expanding rooms business set to exceed 300 bedrooms by 2026. We are proud of our family culture, collaborative spirit and appetite for growth. This is an exciting time to join a business where data plays a critical role in shaping commercial success and long-term strategy.
Head of Digital in Teddington employer: Heartwood Collection
Heartwood Collection is an exceptional employer that fosters a vibrant work culture centred around creativity and collaboration in the heart of Greater London. With a commitment to employee growth through bespoke training and a competitive benefits package, including discounts and referral bonuses, we ensure our team members thrive both personally and professionally while crafting delicious seasonal dishes in our award-winning establishments.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in Teddington
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Heartwood Collection are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Heartwood Collection for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Heartwood Collection as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Heartwood Collection’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
We think you need these skills to ace Head of Digital in Teddington
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Heartwood Collection, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Heartwood Collection's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Heartwood Collection. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Heartwood Collection
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Heartwood Collection uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Heartwood Collection. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
