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- Tasks: Lead customer engagement strategies and optimise loyalty initiatives for a premium dining group.
- Company: Join Heartwood Collection, a fast-growing casual dining brand with a collaborative culture.
- Benefits: Enjoy competitive salary, private healthcare, discounts, and generous holiday options.
- Why this job: Make a real impact on customer loyalty and experience in a dynamic environment.
- Qualifications: Experience in CRM and loyalty marketing with strong analytical skills.
- Other info: Be part of an exciting growth journey with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a results-driven CRM & Loyalty Manager to lead our customer engagement strategies, optimise retention initiatives, and drive loyalty growth. This role will combine strategic thinking with hands-on execution to deliver highly personalised, data-driven campaigns that enhance the customer experience and maximise lifetime value.
Responsibilities
- Develop and execute the overarching Le Club & Treats CRM and loyalty strategy, aligned with business objectives.
- Lead segmentation and personalisation initiatives to deliver tailored communications and offers.
- Oversee customer life cycles, ensuring targeted strategies to maximise engagement and retention.
- Plan, execute, and optimise email and SMS campaigns, including promotions and lifecycle communications.
- Continuously monitor campaign performance, providing actionable insights to improve effectiveness.
- Manage stakeholder communications, ensuring timely and relevant messaging.
- Ensure all CRM and loyalty activity adheres to data compliance regulations (e.g., GDPR).
- Analyse customer data and insights to identify opportunities for retention and revenue growth.
- Respond to high-level loyalty customer queries and any technical challenges with IT & platforms.
- Deliver regular performance reporting on CRM and loyalty initiatives.
- Use data analysis to inform decision-making and optimise campaigns.
- Provide insights to stakeholders and the wider marketing team to support business strategy.
Qualifications
- Proven experience in CRM, loyalty, or retention marketing.
- Strong understanding of customer segmentation, personalisation, and lifecycle marketing.
- Hands-on experience managing email and SMS marketing campaigns.
- CRM management experience using platforms such as Atreemo, Klaviyo, HubSpot, or similar systems.
- Experience in loyalty app development, including app build and UI considerations, is advantageous.
- Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
- Confident in analysing trends and presenting data clearly to stakeholders.
- Working knowledge of Google Analytics, Google Tag Manager, and Google Search Console.
- Strong Excel skills and comfort working with numbers, with data at the core of decision-making.
- Highly detail-oriented and well organised, with the ability to manage multiple campaigns simultaneously.
- Capable of owning tasks and issues end-to-end, from research through to resolution.
- Committed to delivering and maintaining consistently high standards.
- Excellent communication and stakeholder management skills, with the ability to collaborate across teams.
- Confident presenting insights, performance updates, and recommendations.
- Good understanding of data protection, privacy, and compliance regulations relevant to CRM and marketing activity.
Benefits
- Competitive salary
- Head Office Bonus (up to 10% of salary)
- Private healthcare (Bupa)
- The Pantry – 100s of retailers and experience discounts through Reward Gateway
- 50% off food in all Heartwood Collection sites
- Friends and Family discount of 20% off food at all Heartwood Collection sites
- Discounted Rooms at our Inns
- Enhanced Maternity & Paternity package
- 25 days of holiday plus bank holidays
- Additional holiday – option to buy an extra 5 days holiday per year
- Refer a Friend Bonus up to £1500
- A thoughtful gift to celebrate your birthday
- Employee Assistance Program with Hospitality Action
- Cycle to Work Scheme
- Instant access to pay you have already earned through EarlyPay
About Heartwood Collection
Heartwood Collection is one of the UK's fastest-growing premium casual dining groups, home to the award-winning Brasserie Blanc and Heartwood Inns brands. Backed by Alchemy Partners since 2022, we operate 48 sites today and are on an ambitious growth journey, including a rapidly expanding rooms business set to exceed 300 bedrooms by 2026. We are proud of our family culture, collaborative spirit and appetite for growth. This is an exciting time to join a business where data plays a critical role in shaping commercial success and long-term strategy.
CRM & Loyalty Manager in Teddington employer: Heartwood Collection
Contact Detail:
Heartwood Collection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager in Teddington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM and loyalty projects. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and loyalty management. Think about how you've used data to drive results in past roles and be ready to share those stories with confidence.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Heartwood Collection.
We think you need these skills to ace CRM & Loyalty Manager in Teddington
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM and loyalty marketing. We want to see how your skills align with our goals, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Skills: Since data is at the heart of what we do, be sure to mention any analytical tools or platforms you’ve used. Whether it’s Google Analytics or CRM systems like HubSpot, let us know how you’ve used data to drive results.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. This will help us quickly see why you’re a great fit!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Heartwood Collection
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, like Atreemo, Klaviyo, or HubSpot. Be ready to discuss your hands-on experience with these tools and how you've used them to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've analysed customer data to inform marketing strategies. Highlight how your insights led to improved campaign performance and increased customer loyalty.
✨Demonstrate Personalisation Expertise
Think of examples where you've successfully implemented segmentation and personalisation initiatives. Be ready to explain how these strategies enhanced customer experiences and maximised lifetime value.
✨Communicate Clearly and Confidently
Practice presenting your ideas and insights clearly, as strong communication skills are crucial for this role. Prepare to discuss how you've managed stakeholder communications and collaborated across teams to achieve marketing goals.
