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- Tasks: Lead digital strategy and drive guest engagement across our brasseries and pubs.
- Company: Join Heartwood Collection, a fast-growing premium casual dining group.
- Benefits: Competitive salary, bonuses, discounts, and private healthcare.
- Why this job: Shape the future of hospitality with innovative digital solutions and data-driven strategies.
- Qualifications: 3+ years in digital marketing, with leadership experience preferred.
- Other info: Be part of a collaborative culture focused on growth and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are currently recruiting for a Head of Digital to join our growing team at Heartwood Collection. Reporting to the Marketing Director, you will be the strategic lead for all digital touchpoints across our brasseries, pubs, and pubs with rooms. You are responsible for the overarching digital vision, driving guest acquisition and retention through a seamless, dataâdriven ecosystem. You will oversee a diverse remit including CRM, Loyalty, Data & Insights, Product (Web/App), Content, and Optimisation, while managing key agency partnerships to ensure our digital presence is commercial, innovative, and marketâleading. The role is based full time at our Head Office in Teddington, conveniently located next to the station.
Key Responsibilities
- Digital Strategy & Leadership: Define and execute the digital strategy to drive online bookings, guest frequency, and digital revenue. Full ownership of the digital budget, ensuring optimal ROI across paid media, tech investment, and production. Keep the brand at the forefront of hospitality tech, exploring AI, personalised guest experiences, and frictionless booking.
- Agency & Partner Management: Manage specialist agencies (SEO, PPC, Paid Social, Affiliates) to ensure highâquality traffic and efficient costâperâacquisition (CPA). Oversee the relationship with web developers and UX designers to manage the product roadmap and site stability. Help lead the procurement and annual reviews of all digital vendors.
- CRM, Loyalty & Personalisation: Develop and scale our Treats and LeâClub loyalty programmes that incentivise repeat visits across all brand pillars. Work closely with the product team, to bring to life new supplier activations that excite our guests, delivering 'surprise and delight' moments. Oversee the CRM Manager to ensure automated journeys and adâhoc campaigns are sophisticated, segmented, and drive measurable lifetime value (LTV).
- Data, Insights & Product Optimisation: Act as the custodian of guest data, ensuring GDPR compliance and the integration of data flows between all our digital channels. Lead a continuous CRO programme of working including A/B testing on the website and booking engines to reduce friction and increase conversion. Deliver highâlevel insights to the Executive team, translating complex digital metrics into actionable commercial outcomes.
- Content & Brand Digitalisation: Oversee the digital content calendar, ensuring brand consistency across web, loyalty, and email. Ensure the "digital front door" of our pubs and brasseries matches the highâquality physical experience of our venues.
About You
- 3+ years in digital marketing or eâcommerce, with at least 2 years in a leadership role.
- Experience in hospitality, travel, or retail is an advantage.
- Proven ability to move beyond execution to highâlevel planning that aligns with wider business goals.
- Deep understanding of the "MarTech" landscape. Familiarity with these platforms â CRM (Airship/Atreemo), CMS (WordPress), Loyalty (Pepper) and Analytics (GA4/Tableau).
- You donât just report on clicks; you report on covers, revenue, and margin. You are comfortable challenging the finance team and justifying spend based on data.
- A mentor who can manage a small internal team while effectively holding external agencies accountable.
- The ability to work in a fast paced environment, comfortably pivoting on our strategy and tactical initiatives based on seasonal trends, trading shifts, or new market entries when required.
Whatâs in it for you
- Competitive salary
- Head Office Bonus (up to 10% of salary)
- The Pantry â 100s of retailers and experience discounts through Reward Gateway
- Private Healthcare through Bupa
- 50% off food in all Heartwood Collection sites
- Friends and Family discount of 20% off food at all Heartwood Collection sites
- Discounted Rooms at our Inns
- Enhanced Maternity & Paternity package
- 25 days of holiday plus bank holidays
- Additional holiday â option to buy an extra 5 days holiday per year
- Refer a Friend Bonus up to ÂŁ1500
- A thoughtful gift to celebrate your birthday
- Employee Assistance Program with Hospitality Action
- Cycle to Work Scheme
- Instant access to pay you have already earned through EarlyPay
About Heartwood Collection
Heartwood Collection is one of the UK's fastestâgrowing premium casual dining groups, home to the awardâwinning Brasserie Blanc and Heartwood Inns brands. Backed by Alchemy Partners since 2022, we operate 50 sites today and are on an ambitious growth journey, including a rapidly expanding rooms business set to exceed 300 bedrooms by 2026. We are proud of our family culture, collaborative spirit and appetite for growth. This is an exciting time to join a business where data plays a critical role in shaping commercial success and longâterm strategy.
Head of Digital in London employer: Heartwood Collection
Contact Detail:
Heartwood Collection Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Digital in London
â¨Tip Number 1
Network like a pro! Reach out to your connections in the hospitality and digital marketing sectors. Attend industry events or webinars, and donât be shy about introducing yourself. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements. Include case studies of successful campaigns you've led, especially those that drove guest acquisition and retention. This will make you stand out when applying through our website.
â¨Tip Number 3
Prepare for interviews by researching the companyâs digital presence. Familiarise yourself with their current strategies and think about how you can enhance them. Bring fresh ideas to the table that align with their goals, especially around data-driven decision-making.
â¨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention any key points from the conversation that you found particularly exciting. It shows you're genuinely interested and keeps you top of mind.
We think you need these skills to ace Head of Digital in London
Some tips for your application đŤĄ
Show Your Digital Savvy: Make sure to highlight your experience in digital marketing and e-commerce. We want to see how you've driven online bookings and guest engagement in your previous roles, so donât hold back on the details!
Be Data-Driven: Since this role is all about data, share specific examples of how you've used data to inform your strategies. Whether itâs improving conversion rates or optimising budgets, we love a good success story backed by numbers.
Tailor Your Application: Donât just send a generic CV! Tailor your application to reflect the key responsibilities and skills mentioned in the job description. Show us how your experience aligns with our needs at Heartwood Collection.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity to join our team!
How to prepare for a job interview at Heartwood Collection
â¨Know Your Digital Strategy
Before the interview, make sure you have a solid understanding of digital marketing strategies, especially in the hospitality sector. Be ready to discuss how you would define and execute a digital strategy that drives online bookings and guest retention.
â¨Showcase Your Leadership Skills
As a Head of Digital, you'll need to demonstrate your leadership experience. Prepare examples of how you've successfully managed teams and agency partnerships in the past, focusing on how you ensured high-quality traffic and efficient cost-per-acquisition.
â¨Be Data-Driven
Heartwood Collection values data-driven decision-making. Brush up on your knowledge of analytics tools like GA4 and Tableau, and be prepared to discuss how you've used data to justify marketing spend and improve ROI in previous roles.
â¨Understand the Guest Experience
Since this role involves enhancing guest experiences, think about how you can leverage technology to create personalised interactions. Be ready to share ideas on how to implement loyalty programmes and surprise-and-delight moments that resonate with guests.