About The Role
Programmatic Manager, EMEA – Hearts & Science | Omnicom Media. You will lead the day‑to‑day delivery, optimisation and governance of programmatic campaigns across EMEA via our Hub in London for ON Running as part of a unified digital activation strategy.
Responsibilities
- Lead day‑to‑day optimisation of programmatic campaigns across DV360, YouTube and additional platforms
- Support cross‑channel activation across programmatic channels including display, OLV and CTV
- Analyse performance data to identify growth opportunities and optimisation priorities
- Manage audience targeting, creative testing, and budget pacing
- Develop structured test‑and‑learn roadmaps to drive incremental performance
Reporting & Insights
- Produce weekly and monthly performance reports for client stakeholders
- Translate campaign data into clear, actionable insights and recommendations
- Monitor KPIs including CPA, CPL, conversion volume, brand uplift and incremental growth
- Support the development of cross‑channel performance dashboards
Campaign Setup & Quality Assurance
- Oversee campaign setup, trafficking and platform configuration across programmatic platforms
- Ensure strict QA processes for campaigns, tracking and budgets
- Review pixel and conversion tracking implementation and collaborate with analytics teams where required
Creative & Messaging Development
- Collaborate with creative teams to ensure messaging aligns with brand and performance goals
- Identify opportunities for creative testing, format experimentation and messaging optimisation
- Facilitate DCO application
Vendor & Platform Collaboration
- Work closely with selected platform partners and publisher vendors (DV360, YouTube, direct partners)
- Identify and activate beta opportunities, new ad formats and platform innovations
- Ensure campaigns leverage the latest platform capabilities
Cross‑Market Collaboration
- Work with a global team across multiple markets
- Share best practices and performance learnings across regions
- Coordinate with local teams on market nuances, language considerations and cultural relevance
Skills & Experience
- 3+ years experience in programmatic or performance marketing
- Strong experience with platforms such as:
- DV360
- Google Ads
- YouTube
- Amazon
- Experience with performance marketing reporting and optimisation
- Strong analytical skills and comfort working with campaign data
- Experience working in fast‑paced, multi‑market environments
Nice to Have
- Experience with paid search or paid social platforms
- Experience working with e‑commerce or retail clients
- Experience working with DCO technologies
- Additional language skills (French, German, Spanish, etc.)
- Familiarity with automation tools, feed‑based advertising or campaign optimisation platforms
- Experience with project management tools – e.g. Asana
Location
Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.
