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- Tasks: Lead and grow insights projects, helping clients understand their audience and marketing effectiveness.
- Company: Join Hearts & Science, a fast-growing agency with a unique culture and values.
- Benefits: Flexible working hours, hybrid model, and a supportive environment for personal and professional growth.
- Why this job: Make a real impact by leveraging insights and research to shape client strategies.
- Qualifications: Experience in research/insights, strong project management, and excellent communication skills.
- Other info: Embrace diversity and inclusion in a collaborative, innovative workplace.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Insights and Research Director role at Hearts & Science
Join to apply for the Insights and Research Director role at Hearts & Science
Role overview
The Insights and Research Director is responsible for leading and growing the Insights & Research function and leading client projects to provide them with a strong understanding of their audience and the effectiveness of their marketing. You will lead projects across various research methodologies using a variety of tools and leveraging partner relationships. You will be connected to teams across the business, ensuring appropriate insights and utilised at every stage of the campaign lifecycle, and supporting in embedding an effectiveness culture across the agency.
About The Role
Role overview
The Insights and Research Director is responsible for leading and growing the Insights & Research function and leading client projects to provide them with a strong understanding of their audience and the effectiveness of their marketing. You will lead projects across various research methodologies using a variety of tools and leveraging partner relationships. You will be connected to teams across the business, ensuring appropriate insights and utilised at every stage of the campaign lifecycle, and supporting in embedding an effectiveness culture across the agency.
Responsibilities
- Leading and delivering insights & research projects for clients, including but not limited to cross media evaluation, category entry point modelling, brand touchpoint modelling, brand tracking, social listening, audience profiling and audience persona modelling
- Growing the insights function within Hearts, identifying new revenue and capability opportunities
- Working closely with Strategy, planning and Client Experience teams to deliver high quality projects
- Identifying opportunities for integration between insights & research and our other data functions of marketing effectiveness and dashboarding
- Contributing to building measurement frameworks for clients bringing together insights, effectiveness and dashboarding to create a holistic view of measurement
- Exploring potential uses of AI in insights and research
- Working with our media and research partners to understand their insights solutions, helping clients to leverage them alongside our proprietary solutions
Key Skills/experience
- Experience in media agency, research agency or client side in a research/insights function
- Client facing stakeholder management experience
- Experience in running audience segmentations (bespoke and using syndicated surveys), audience profiling and personas, brand tracking, pre & post questionnaires and other research methodologies
- Excellent knowledge of our partners such as YouGov, Kantar, On Device etc
- Prior experience of using passive tracking alongside survey data
- Strong project management, communication and presentation skills
- Extensive experience using tools such as TechEdge, YouGov (Profiles & BrandIndex), PowerBI, TGI, IPA Touchpoints, Pulsar, AdIntel
- Experience in managing and upskilling others
- Some exposure to econometrics/analytics preferrable
- Exposure to SQL would be an advantage
About The Agency
Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.
The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.
A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.
www.hearts-science.com
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Seniority level
- Seniority levelNot Applicable
Employment type
- Employment typeFull-time
Job function
- Job functionResearch, Analyst, and Information Technology
- IndustriesAdvertising Services
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Insights and Research Director employer: Hearts & Science
Contact Detail:
Hearts & Science Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights and Research Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience with insights and research methodologies, as well as your project management skills.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our awesome team at Hearts & Science.
We think you need these skills to ace Insights and Research Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Insights and Research Director role. Highlight your experience in leading research projects and working with various methodologies, as this will show us you understand what we're looking for.
Showcase Your Skills: Don’t hold back on showcasing your skills! Mention your experience with tools like YouGov, PowerBI, and any project management expertise. We want to see how you can contribute to our insights function and help us grow.
Be Client-Focused: Since this role involves client-facing work, make sure to include examples of your stakeholder management experience. Show us how you've successfully collaborated with clients to deliver high-quality insights and research projects.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our agency culture!
How to prepare for a job interview at Hearts & Science
✨Know Your Research Methodologies
Make sure you brush up on various research methodologies relevant to the role, like audience profiling and brand tracking. Be ready to discuss how you've applied these in past projects and how they can benefit the agency's clients.
✨Showcase Your Client Management Skills
Prepare examples of your experience in client-facing roles. Highlight how you've successfully managed stakeholder relationships and delivered insights that have driven results. This will demonstrate your ability to thrive in a collaborative environment.
✨Familiarise Yourself with Key Tools
Get comfortable with tools mentioned in the job description, such as YouGov, PowerBI, and TechEdge. If you can, bring examples of how you've used these tools to derive insights or improve project outcomes in your previous roles.
✨Embrace the Agency's Culture
Research Hearts & Science's values and culture. Be prepared to discuss how your personal values align with theirs, especially around collaboration and innovation. Showing that you understand and appreciate their unique approach will set you apart.
