At a Glance
- Tasks: Lead growth analytics, manage client relationships, and deliver impactful marketing insights.
- Company: Hearts & Science, a fast-growing agency with a unique culture.
- Benefits: Collaborative environment, professional development, and a focus on employee well-being.
- Other info: Join a diverse team committed to transparency and ethical practices.
- Why this job: Make a real impact in marketing analytics and lead innovative projects.
- Qualifications: Experience in marketing analytics, team leadership, and strong consultative skills.
The predicted salary is between 66150 - 80850 £ per year.
About the Role
The role: Growth Analytics Lead (reports to Head of Data) Growth analytics at Hearts & Science plays a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth. This role is to lead this function, with significant client and project management responsibilities as well as commercial oversight of financial targets and annual forecasting. The successful candidate will be passionate about business consultancy and marketing analytics and have experience leading consultative teams on projects that deliver clear, impactful insights in a way that influence clients' investment decisions. If you are hungry for creating something new, making a mark, and contributing to the development of new solutions and analytics approaches as well as playing a leading role in new business pitches, this could be the role for you.
Responsibilities
- Leading senior client relationships, working consultatively with clients to help them understand and make the most of their measurement to understand the impact of their investments.
- Regularly using experience of implementing measurement frameworks, MMM, experimentation and brand equity modelling in client engagements.
- Managing specific effectiveness/analytics projects, navigating multiple stakeholders to deliver work that exceeds expectations.
- Identifying opportunities to upsell OM & Hearts effectiveness & analytics solutions and using commercial acumen and negotiation skills to sell these into clients to meet a financial target.
- Developing the agency proposition for analytics and effectiveness and evangelising internally, with clients and the industry.
- Managing a team of growth analytics directors, overseeing their professional development and keeping them motivated and effective at meeting set targets.
- Leading the analytics/effectiveness response in new business pitches, confident presenting in front of a senior audience and handling challenging questions.
- As a member of the agency senior leadership team, act as a role model setting the example for behaviours, and contributing to agency initiatives.
- Able to speak confidently at a top level about marketing analysis, data science, MMM and effectiveness theory, with a deeper background in at least one of those areas.
About The Agency
Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity. The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled. A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you.
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Growth Analytics Lead - MMM/Measurement employer: Hearts & Science
Hearts & Science offers a dynamic and innovative work environment where creativity meets data-driven strategy. As a Strategy Partner, you will have the opportunity to collaborate with top-tier professionals and senior stakeholders, driving meaningful transformation for Allwyn while benefiting from a culture that prioritises employee growth and development. Located in a vibrant area, the company fosters a supportive atmosphere that encourages collaboration and the exploration of emerging marketing platforms.
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We think this is how you could land Growth Analytics Lead - MMM/Measurement
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We think you need these skills to ace Growth Analytics Lead - MMM/Measurement
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Craft a Tailored Cover Letter:For a full-time role at Hearts & Science, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Hearts & Science. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Hearts & Science
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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✨Get Comfortable with Python and R
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
