At a Glance
- Tasks: Drive customer engagement and shape brand presence in the medical technology sector.
- Company: Join Heartflow, a leader in innovative heart care solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in healthcare by revolutionising cardiovascular innovation.
- Qualifications: 10+ years in medical device marketing with a focus on cardiology.
- Other info: Dynamic startup-like environment with strong career advancement potential.
The predicted salary is between 70000 - 90000 ÂŁ per year.
Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cuttingâedge technology. The flagship productâan AIâdriven, nonâinvasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFR CT Analysisâprovides a colorâcoded, 3D model of a patient's coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AIâdriven nonâinvasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMapTM Analysis), assess coronary blood flow (FFR CT Analysis), and characterise and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionise precision heartcare.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 500,000 patients worldwide.
Position Overview
Heartflow is seeking a dynamic and forwardâthinking International Marketing Senior Manager to join our EMEA team. This role will be central in driving customer engagement, shaping brand presence, and executing highâimpact marketing strategies across some of our fastestâgrowing markets.
The ideal candidate will bring 10+ years of marketing and commercial experience in the medical device industryâideally within medium to large companiesâbut will thrive in Heartflow's fastâpaced, startupâlike culture. We're looking for a handsâon marketer who can help drive growth, orchestrate major congresses and campaigns, and energise both physicians and internal teams with creative, impactful programmes. This is an exciting opportunity to elevate Heartflow's brand, accelerate market adoption, and position the company as a leader in cardiovascular innovation.
Key Responsibilities
- Design and deliver a bold customer engagement roadmap across the EMEA region, ensuring Heartflow stands out at congresses, workshops, and regional events.
- Manage the full lifecycle of congress participation, including booth strategy, faculty partnerships, vendor management, and flawless onâsite execution.
- Drive compelling storytelling through impactful promotional materials, campaigns, and congress activations that resonate with physicians and decisionâmakers.
- Lead creation of marketing campaigns, digital and print assets, and customerâfacing content that support business growth objectives.
- Collaborate with creative agencies and internal stakeholders to build campaigns that generate buzz, capture attention, and strengthen Heartflow's positioning.
- Explore innovative channels, partnerships, and engagement strategies to expand Heartflow's reach and influence in the market.
- Design and execute regional programmesâsuch as workshops, dinner meetings, and training initiatives that deepen physician engagement and support adoption.
- Work closely with distributors and sales teams to identify priority markets and deliver programmes that drive measurable impact.
- Ensure seamless alignment with global strategies, leveraging best practices while tailoring initiatives for local relevance.
- Develop engaging training for internal teams to sharpen their storytelling and strengthen their ability to communicate Heartflow's value proposition.
- Partner crossâfunctionally (marketing, sales, medical, operations) to align strategies and ensure cohesive execution.
- Build strong partnerships with external vendors, agencies, and booth builders, ensuring brand consistency and costâeffective execution.
- Act as a trusted partner to distributors and regional sales teams, supporting their marketing and engagement efforts.
- Establish clear KPIs to measure success of marketing campaigns and customer engagement initiatives.
- Track ROI of congresses, programmes, and campaigns, providing actionable insights to refine strategies and maximise impact.
- Manage budgets effectively, balancing creativity with business discipline.
Key Qualifications
- 10+ years' experience in medical device marketing or commercial roles, ideally in EMEA markets, coming from cardiology.
- Previous roles marketing cardiology products in structured companies (Medtronic/ Abbott/ BSX, etc.).
- Proven success managing congresses, campaigns, and customer engagement programmes that deliver measurable business results.
- Strong commercial mindset: able to link marketing strategies directly to adoption and revenue growth.
- Creative storyteller with exceptional communication skills, capable of inspiring both physicians and internal teams.
- Experience working with distributors and regional markets; comfortable navigating complexity in fastâgrowing geographies.
- Selfâstarter with a proactive, handsâon approach and the ability to thrive in a startupâlike environment.
Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, colour, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.
International Marketing Senior Manager in London employer: HeartFlow, Inc
Contact Detail:
HeartFlow, Inc Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land International Marketing Senior Manager in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the medical device industry. Attend events, join online forums, and donât be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or recruiters, be ready to discuss your past successes in marketing campaigns and customer engagement. Bring examples of your work or even a portfolio to make a lasting impression.
â¨Tip Number 3
Be proactive! If you see a company youâre keen on, donât wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how your experience aligns with their goals, especially in driving growth and innovation.
â¨Tip Number 4
Keep learning! Stay updated on the latest trends in cardiovascular technology and marketing strategies. This not only boosts your knowledge but also shows potential employers that youâre passionate and committed to the field. Plus, it gives you great talking points during interviews!
We think you need these skills to ace International Marketing Senior Manager in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the International Marketing Senior Manager role. Highlight your experience in the medical device industry and any specific achievements that align with Heartflow's mission. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about cardiovascular innovation and how your skills can help elevate Heartflow's brand. Be genuine and let your personality come through.
Showcase Your Campaign Successes: In your application, donât forget to showcase any successful marketing campaigns you've led, especially those related to congresses or customer engagement. We love seeing measurable results, so include any KPIs or metrics that demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows us youâre proactive and keen to join our team!
How to prepare for a job interview at HeartFlow, Inc
â¨Know Your Stuff
Make sure you understand Heartflow's products and their impact on coronary artery disease. Familiarise yourself with the Heartflow FFR CT Analysis and how it fits into the broader landscape of cardiovascular innovation. This knowledge will help you answer questions confidently and show your genuine interest in the role.
â¨Showcase Your Experience
Prepare to discuss your 10+ years of marketing experience in the medical device industry, especially in cardiology. Highlight specific campaigns or congresses you've managed that resulted in measurable success. Use metrics to back up your achievements, as this will resonate well with the interviewers.
â¨Engage with Storytelling
As a creative storyteller, think about how you can convey your ideas effectively during the interview. Prepare examples of how you've used storytelling in your marketing strategies to engage physicians and decision-makers. This will demonstrate your ability to inspire others and align with Heartflow's mission.
â¨Ask Insightful Questions
Prepare thoughtful questions that show your understanding of the role and the company. Inquire about their current marketing strategies, upcoming congresses, or how they measure the success of their campaigns. This not only shows your interest but also helps you gauge if Heartflow is the right fit for you.