Individual Giving Manager in Leeds

Reporting to: Director of Income Generation

Salary: £42,000 per annum

Hours: Permanent, 37 hours per week, flexible working requests will be considered

Location: Hybrid within commutable distance to our Head Office in Leeds

About Heart Research UK

Every 5 minutes, someone dies from heart diseases in the UK. Donations from the public fund lifesaving medical research to find new treatments and cures, and support people across the UK to keep their hearts healthy. Together, we will prevent, treat and cure heart diseases through research, education and community support.

We are currently a team of 44 people and growing. Since the pandemic, we have moved to a hybrid working model, with some of our team members working remotely, with occasional trips to our Leeds office, and travel to events around the UK. We look after our team and have developed a number of wellbeing initiatives to help support our staff.

This is an exciting time to join the charity as we are now in the second year of our five-year strategy, building on our ambitions to make an even bigger difference to the lives of people developing or dying from heart diseases. We are clear that to achieve our mission, we need to invest in long-term, sustainable income growth.

The Individual Giving Manager will build a programme with enormous growth potential. Working closely with the Director of Fundraising and colleagues across the charity, you will develop the Individual Giving strategy for Heart Research UK, establishing a robust programme of donor acquisition and supporter development, while focusing equally on supporter experience and retention to inspire long-term giving.

Key Responsibilities:

• Work with the Director of Income Generation to develop and deliver an ambitious Individual Giving strategy that supports Heart Research UK's fundraising and organisational growth objectives.
• Develop and deliver acquisition activities already identified for the coming year, and identify opportunities for developing new products and propositions in the medium to long-term.
• Develop an acquisition programme using a mix of digital and offline channels including: Paid social, search and other google platforms, email, Direct mail, DRTV, Lottery, Face to face, Telemarketing.
• Utilise modelling tools to secure investment for test, learn and optimisation activities, and then to forecast and reforecast returns on those activities as they progress.
• Work with the CRM Manager to develop supporter journeys that maximise engagement, retention and lifetime value.
• Identify opportunities to deepen supporter relationships through cross-sell, upgrade and reactivation activity.
• Lead relationships with third party agencies, following procurement procedures and managing agencies to ensure Heart Research UK gets the most value for our investment.
• Work with the Director of Income Generation to create and monitor budgets and forecasts.
• Work collaboratively with colleagues across fundraising, communications and data to deliver activities.
• Share knowledge and champion best practice in Individual Giving and supporter insight across the organisation.
• Ensure all fundraising activity complies with relevant legislation such as GDPR, and adheres to the Fundraising Code of Practice as well as Heart Research UK's fundraising policies.

There are so many ways that you can make a difference in our fight against heart diseases. With your help we can achieve a future free from heart diseases.