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For Companies At a Glance
- Tasks: Create engaging content and run exciting marketing campaigns to promote our courses and opportunities.
- Company: Join a dynamic team at the Heart of Yorkshire Education Group.
- Benefits: Enjoy generous leave, professional development, and discounts on gym memberships and travel.
- Why this job: Be part of a creative team making a real impact in education marketing.
- Qualifications: GCSEs in English and Maths, plus marketing experience or qualifications.
- Other info: Great career growth opportunities in a supportive environment.
The predicted salary is between 29267 - 31050 £ per year.
Location: Wakefield College or Selby College, with travel to other sites required.
Salary: £29,267 - £31,050 per annum
Hours: 37 hours per week
Overview
Are you a creative, organised and data-driven marketer who loves seeing campaigns come to life? Do you enjoy working on everything from eye-catching content and events to targeted digital campaigns? We are looking for a Marketing Officer to join our dynamic Marketing team and play a key role in promoting our Group, courses and opportunities to students, employers and communities.
Responsibilities
- Creating engaging promotional content, including prospectuses, leaflets, posters, mailshots and website copy
- Planning and delivering targeted, data-driven marketing campaigns across a range of audiences
- Supporting and attending internal and external events, from recruitment fairs to celebration events
- Managing and updating website content using a CMS to keep our digital presence fresh and accurate
- Delivering email marketing campaigns using CRM data
- Working closely with curriculum teams, employer engagement and apprenticeships teams
- Carrying out market research, competitor analysis and insight gathering
Qualifications
- GCSE in English and Maths A*-C/9-4 or equivalent
- Level 4 in Marketing or PR/Communications or equivalent, or significant demonstrable Marketing or PR/Communications experience
- Experience of working in a Marketing environment
- Successful experience of coordinating events and campaigns
Benefits
- Generous Annual Leave (30 days + bank holidays + 5 college closure days)
- Personal and professional development opportunities
- Generous contributory pension scheme
- Discounted Metro Card scheme
- Cycle to work scheme
- Access to employee assistance programme
- Reduced price personal gym membership
- Access to a wide range of high street discounts (retail, supermarkets and restaurants)
- Annual staff recognition awards
Closing date: 29th January 2026
Interview date: 6th February 2026
The Heart of Yorkshire Education Group is committed to safeguarding the welfare of all students and this post will be subject to Enhanced Disclosure from the DBS. Our recruitment process follows Keeping Children Safe in Education guidance.
If you are currently living overseas or have lived or worked overseas in the last five years, please be aware that you will be required to provide an overseas criminal record check from the country or countries you have worked or resided in if you are the preferred candidate for the post.
We aim to develop a workforce that reflects the diverse community we serve and positively encourage applications from all.
Marketing Officer in Wakefield employer: Heart of Yorkshire Education Group
Contact Detail:
Heart of Yorkshire Education Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer in Wakefield
✨Tip Number 1
Get your networking game on! Reach out to people in the marketing field, attend events, and connect with professionals on LinkedIn. You never know who might have a lead on that perfect Marketing Officer role.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best work. Whether it’s campaigns you’ve run or content you’ve created, let them see what you can do!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its marketing strategies. Tailor your answers to show how your skills align with their goals. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Marketing Officer in Wakefield
Some tips for your application 🫡
Show Your Creative Side: As a Marketing Officer, creativity is key! Make sure your application reflects your unique style. Use engaging language and showcase any creative projects you've worked on to grab our attention.
Be Data-Driven: We love marketers who can back up their ideas with data. Highlight any experience you have with data analysis or campaign performance metrics in your application. It’ll show us you’re not just about the pretty pictures!
Tailor Your Content: Don’t send a generic application! Tailor your CV and cover letter to match the job description. Mention specific responsibilities from the role that excite you and how your skills align with them.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Heart of Yorkshire Education Group
✨Know Your Stuff
Make sure you’re familiar with the marketing strategies and campaigns that the organisation has previously executed. Research their recent projects and be ready to discuss how your skills can enhance their efforts.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your creativity in content creation and campaign planning. Bring along a portfolio or digital samples that demonstrate your ability to engage different audiences.
✨Be Data-Driven
Since the role requires a data-driven approach, brush up on any relevant metrics or analytics tools you’ve used. Be prepared to discuss how you’ve used data to inform your marketing decisions in previous roles.
✨Engage with Questions
Prepare thoughtful questions about the team, the projects they’re working on, and their future goals. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
