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For Companies At a Glance
- Tasks: Lead and shape marketing strategies across various divisions and campaigns.
- Company: Join Heart of England Co-operative Society, a community-focused retailer with strong values.
- Benefits: Enjoy a competitive salary, collaborative culture, and the chance to make a real impact.
- Why this job: Be part of a movement that prioritises community engagement and innovative marketing.
- Qualifications: 5+ years in marketing, ideally in retail; degree or equivalent experience required.
- Other info: This is a permanent full-time role based in Coventry.
The predicted salary is between 32000 - 48000 £ per year.
Marketing Lead
Head Office (Coventry) | Full Time (37.5 hours/week) | Permanent | Circa £40K
Are you a strategic, creative, and tenacious marketing professional ready to make a meaningful difference in your community?
Heart of England Co‑operative Society is seeking a Marketing Lead to champion our brand across our food stores, funeral homes, and wider Society initiatives. You’ll lead the delivery of integrated marketing, brand, and PR campaigns that truly reflect our Co‑operative values—helping position us as the leading community retailer.
About the Role
Reporting to the Head of Learning & Development, you’ll:
- Lead and shape our brand and marketing strategy across all divisions
- Drive PR and communications strategy, building a calendar of key campaigns and achievements
- Manage and evaluate in‑store and in‑home campaigns, seasonal promotions, and event marketing
- Support cross‑promotion of funeral services and food retail
- Champion key initiatives such as ESG, Diversity & Inclusion, and the ‘Helping Hearts’ programme
- Develop a customer‑first marketing approach to increase engagement, value, and loyalty
- Collaborate with the Digital Marketing Lead, commercial teams, and corporate partners
- Manage supplier relationships, marketing budgets, and NPS/CSAT metrics
- Create compelling briefs and support award submissions and Society events like the AGM
What We’re Looking For
You will be:
- A passionate and experienced marketer (5+ years), ideally in a retail setting
- Strategic and analytical, but also highly creative and collaborative
- A confident communicator with strong stakeholder management skills
- Comfortable leading multiple campaigns across varied business areas
- Driven to make an impact and passionate about community engagement
You will have:
- A degree (or equivalent experience) in marketing, digital media, or related discipline
- A track record of delivering integrated multichannel campaigns
- Strong organisational and project management skills
- A natural curiosity and appetite for innovation, learning, and improvement
Why Join Us?
As a co‑operative, we do things differently. We’re proud of our heritage, passionate about our values, and committed to making a real difference to our members, customers, and communities. This is more than a marketing role—it’s a chance to help shape a movement.
Ready to Apply?
If you’re excited by the challenge and want to be part of a forward‑thinking, values‑driven organisation, we’d love to hear from you.
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Marketing Lead employer: Heart of England Society
Contact Detail:
Heart of England Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Familiarise yourself with the Heart of England Co-operative Society's values and community initiatives. Understanding their mission will help you align your marketing strategies with their goals, showcasing your commitment to their community-driven approach.
✨Tip Number 2
Network with professionals in the retail marketing sector, especially those who have experience in community-focused campaigns. Engaging with industry peers can provide insights into effective strategies and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful integrated marketing campaigns you've led in the past. Highlighting your experience with multichannel strategies will demonstrate your capability to manage diverse projects effectively.
✨Tip Number 4
Showcase your understanding of current trends in ESG, Diversity & Inclusion, and customer engagement. Being knowledgeable about these topics will position you as a forward-thinking candidate who can contribute to the Society's key initiatives.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Lead position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should showcase your marketing experience, particularly in retail settings. Highlight specific campaigns you've led, your strategic thinking, and any measurable outcomes that demonstrate your impact.
Write a Tailored Cover Letter: In your cover letter, express your passion for community engagement and how your values align with those of the Heart of England Co-operative Society. Mention specific initiatives from the job description that resonate with you.
Showcase Your Creativity: Since the role requires creativity, consider including examples of innovative marketing strategies or campaigns you've developed. This could be in the form of case studies or brief descriptions within your application.
How to prepare for a job interview at Heart of England Society
✨Showcase Your Strategic Thinking
Prepare to discuss your previous marketing strategies and how they align with the values of the Heart of England Co-operative Society. Highlight specific examples where your strategic approach led to successful campaigns, especially in a retail context.
✨Demonstrate Your Creativity
Be ready to share innovative ideas for integrated marketing campaigns that reflect community engagement. Think about how you can creatively promote the brand while supporting initiatives like ESG and Diversity & Inclusion.
✨Highlight Your Communication Skills
As a Marketing Lead, strong communication is key. Prepare to discuss how you've effectively managed stakeholders and collaborated with teams in the past. Use examples that showcase your ability to lead discussions and drive consensus.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage multiple campaigns. Think of scenarios where you had to juggle various projects and how you ensured their success while maintaining quality and engagement.
