At a Glance
- Tasks: Lead digital marketing strategies to enhance our brand presence in retail.
- Company: Join Heart of England Co-operative Society, a community-focused organisation with strong values.
- Benefits: Enjoy a competitive salary, flexible working hours, and a supportive team environment.
- Other info: This is a permanent full-time position based in Coventry.
- Why this job: Make a real impact in a role that blends creativity with community engagement.
- Qualifications: Experience in digital marketing and a passion for community-driven initiatives are essential.
The predicted salary is between 24000 - 48000 £ per year.
Head Office (Coventry) | Full Time (37.5 hours/week) | Permanent | £40K
Are you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation? Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you\'re data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.
About the Role
In this pivotal role, you will:
- Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app
- Drive engaging, personalised content that reflects our brand values-community, value, charity, ESG, and diversity
- Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy
- Optimise digital campaign performance through analytics, segmentation, and A/B testing
- Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity
- Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies
- Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyalty
- Manage our digital coordinator/apprentice and marketing budget
You will be:
- A highly organised, strategic thinker with a creative spark
- Passionate about digital marketing trends, tech, and AI-powered innovation
- Comfortable in a fast-paced, multi-priority environment
- A confident communicator and team player who thrives on collaboration
- Results-focused, with a strong track record of digital campaign delivery
- 5+ years of experience in digital marketing or CRM (ideally in retail)
- Proven expertise in Meta Business Suite, Google Analytics, and content tools
- Experience developing paid/organic campaigns targeting local demographics
- A strong understanding of customer journeys and multichannel engagement
- A degree (or equivalent experience) in digital media, marketing, or a related field
- Experience coaching or managing others and supporting professional growth
At Heart of England Co-operative Society, you won\'t just work on campaigns-you\'ll shape a digital presence that reflects real values and makes a real difference. We\'re a purpose-driven organisation that puts people and communities first, while embracing innovation and growth.
You\'ll join a team that values creativity, collaboration, and continuous learning-where your ideas and expertise will directly influence how we connect with thousands of customers and members every day.
This is your chance to lead with purpose, grow with impact, and help define the future of retail marketing in a truly values-led business.
- Colleague Discount 10% plus double discount on 4-weekly pay weekend in our food stores
- Pension scheme 3.3% employer contribution
- 30 days holiday (incl
Retail Digital Marketing Lead in Leicester employer: Heart Of England Cooperative Society
Heart of England Co-operative Society is an exceptional employer that prioritises community values and employee development. With a supportive work culture, competitive salary, and opportunities for professional growth, you will thrive in a collaborative environment that encourages innovation and creativity in the heart of Coventry.
Contact Details:
Heart Of England Cooperative Society Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Retail Digital Marketing Lead in Leicester
✨Tip Number 1
Familiarise yourself with the Heart of England Co-operative Society's values and community initiatives. Understanding their mission will help you align your digital marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of current digital marketing trends and tools relevant to the retail sector. Being able to discuss how you can leverage these trends to enhance their brand presence will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the retail digital marketing space, especially those who have experience in community-focused organisations. This can provide you with insights and potentially valuable connections that could help you during the interview process.
✨Tip Number 4
Prepare to discuss specific examples of successful digital marketing campaigns you've led in the past. Highlighting measurable results will demonstrate your capability and confidence in driving their digital brand presence effectively.
We think you need these skills to ace Retail Digital Marketing Lead in Leicester
Some tips for your application 🫡
Understand the Role:Read the job description thoroughly to grasp the key responsibilities and skills required for the Retail Digital Marketing Lead position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV:Ensure your CV is up-to-date and tailored specifically for this role. Emphasise your digital marketing experience, particularly in retail, and include any relevant achievements that demonstrate your impact in previous positions.
Write a Strong Cover Letter:Your cover letter should reflect your passion for digital marketing and your understanding of the Heart of England Co-operative Society's values. Use specific examples from your past work to illustrate how you can contribute to their mission.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at Heart Of England Cooperative Society
✨Showcase Your Digital Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific metrics and outcomes that demonstrate your ability to drive brand presence, especially in retail settings.
✨Align with Company Values
Research Heart of England Co-operative Society's values and community initiatives. Be ready to explain how your personal values align with theirs and how you can contribute to their mission.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in a retail context. Think about challenges you've faced in past roles and how you overcame them, particularly in digital marketing.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's digital strategy and future goals. This shows your genuine interest in the role and helps you understand how you can make a significant impact.
