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- Tasks: Lead digital marketing strategies across social media, email, and websites for a community-focused brand.
- Company: Join Heart of England Co-operative Society, a values-driven organisation making a real impact.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team culture focused on creativity and continuous learning.
- Why this job: Shape a digital presence that reflects real values and connects with communities.
- Qualifications: 5+ years in digital marketing, strong analytical skills, and a passion for innovation.
The predicted salary is between 36000 - 60000 £ per year.
Are you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation? Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you’re data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.
About the Role
- Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app.
- Drive engaging, personalised content that reflects our brand values - community, value, charity, ESG, and diversity.
- Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy.
- Optimise digital campaign performance through analytics, segmentation, and A/B testing.
- Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity.
- Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies.
- Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyalty.
- Manage our digital coordinator/apprentice and marketing budget.
What You’ll Bring
- A highly organised, strategic thinker with a creative spark.
- Passionate about digital marketing trends, tech, and AI-powered innovation.
- Comfortable in a fast-paced, multi-priority environment.
- A confident communicator and team player who thrives on collaboration.
- Results-focused, with a strong track record of digital campaign delivery.
You will have:
- 5+ years of experience in digital marketing or CRM (ideally in retail).
- Proven expertise in Meta Business Suite, Google Analytics, and content tools.
- Experience developing paid/organic campaigns targeting local demographics.
- A strong understanding of customer journeys and multichannel engagement.
- A degree (or equivalent experience) in digital media, marketing, or a related field.
- Experience coaching or managing others and supporting professional growth.
Why Join Us?
At Heart of England Co-operative Society, you won’t just work on campaigns - you’ll shape a digital presence that reflects real values and makes a real difference. We’re a purpose-driven organisation that puts people and communities first, while embracing innovation and growth. You’ll join a team that values creativity, collaboration, and continuous learning - where your ideas and expertise will directly influence how we connect with thousands of customers and members every day. This is your chance to lead with purpose, grow with impact, and help define the future of retail marketing in a truly values-led business.
How to Apply
If you’re ready to bring your digital expertise to a role that really makes a difference, we want to hear from you.
Retail Digital Marketing Lead in Birmingham employer: Heart Of England Cooperative Society
Contact Detail:
Heart Of England Cooperative Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Digital Marketing Lead in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects. Include case studies, analytics results, and any innovative campaigns you've led. This is your chance to shine and show potential employers what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its values. Tailor your responses to reflect how your experience aligns with their mission. Be ready to discuss how you can drive their digital marketing strategy forward, especially with emerging tech and AI!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our community-focused team. Let’s make a difference together!
We think you need these skills to ace Retail Digital Marketing Lead in Birmingham
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing shine through. We want to see that you're not just ticking boxes but genuinely excited about the role and how you can contribute to our community-focused mission.
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing, especially in retail. Use specific examples that demonstrate your skills in driving campaigns and optimising performance, as this will resonate with us and show you understand what we're looking for.
Be Data-Driven: Since we’re all about analytics and results, include metrics and outcomes from your previous campaigns. This will help us see your impact and how you can bring that expertise to our team. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to be part of our community!
How to prepare for a job interview at Heart Of England Cooperative Society
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around social media and AI. Be ready to discuss how you've used tools like Meta Business Suite and Google Analytics in your previous roles.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful digital marketing strategies. Highlight your experience with CRM and how you've optimised campaigns through analytics and A/B testing.
✨Emphasise Collaboration Skills
Since this role involves working with internal teams and third-party agencies, be ready to share stories about successful collaborations. Talk about how you’ve managed projects and supported team members in their growth.
✨Align with Their Values
Heart of England Co-operative Society is all about community and values. Make sure you express your passion for these principles and how they align with your own professional ethos during the interview.