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- Tasks: Lead digital marketing strategies across social media, email, and websites for a community-focused brand.
- Company: Join Heart of England Co-operative Society, a values-driven organisation making a real impact.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Dynamic team environment where your ideas will influence thousands of customers daily.
- Why this job: Shape a digital presence that reflects real values and connects with communities.
- Qualifications: 5+ years in digital marketing, strong analytical skills, and a passion for innovation.
The predicted salary is between 36000 - 60000 £ per year.
Are you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation? Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you’re data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.
About the Role
- Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app.
- Drive engaging, personalised content that reflects our brand values: community, value, charity, ESG, and diversity.
- Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy.
- Optimise digital campaign performance through analytics, segmentation, and A/B testing.
- Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity.
- Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies.
- Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyalty.
- Manage our digital coordinator/apprentice and marketing budget.
What You’ll Bring
- A highly organised, strategic thinker with a creative spark.
- Passionate about digital marketing trends, tech, and AI-powered innovation.
- Comfortable in a fast-paced, multi-priority environment.
- A confident communicator and team player who thrives on collaboration.
- Results-focused, with a strong track record of digital campaign delivery.
You will have:
- 5+ years of experience in digital marketing or CRM (ideally in retail).
- Proven expertise in Meta Business Suite, Google Analytics, and content tools.
- Experience developing paid/organic campaigns targeting local demographics.
- A strong understanding of customer journeys and multichannel engagement.
- A degree (or equivalent experience) in digital media, marketing, or a related field.
- Experience coaching or managing others and supporting professional growth.
Why Join Us?
At Heart of England Co-operative Society, you won’t just work on campaigns—you’ll shape a digital presence that reflects real values and makes a real difference. We’re a purpose-driven organisation that puts people and communities first, while embracing innovation and growth. You’ll join a team that values creativity, collaboration, and continuous learning—where your ideas and expertise will directly influence how we connect with thousands of customers and members every day. This is your chance to lead with purpose, grow with impact, and help define the future of retail marketing in a truly values-led business.
How to Apply
If you’re ready to bring your digital expertise to a role that really makes a difference, we want to hear from you.
Retail Digital Marketing Lead in Aberdeen employer: Heart Of England Cooperative Society
Contact Detail:
Heart Of England Cooperative Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Digital Marketing Lead in Aberdeen
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects. Include case studies, analytics results, and any innovative campaigns you've led. This is your chance to shine and demonstrate how you can drive results.
✨Tip Number 3
Prepare for interviews by researching the company’s values and recent campaigns. Tailor your responses to show how your experience aligns with their mission. Be ready to discuss how you can enhance their digital presence and contribute to community-focused initiatives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Heart of England Co-operative Society, where we value creativity and collaboration.
We think you need these skills to ace Retail Digital Marketing Lead in Aberdeen
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Retail Digital Marketing Lead role. Highlight your digital marketing achievements, especially those related to community-focused initiatives, as we value a strong connection to our mission.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your values align with ours. Share specific examples of how you've driven successful campaigns in the past.
Showcase Your Data Skills: Since we’re all about being data-driven, make sure to highlight your experience with analytics tools like Google Analytics and Meta Business Suite. We want to see how you've used data to optimise campaigns and drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Plus, it shows you’re keen on joining our community-focused organisation!
How to prepare for a job interview at Heart Of England Cooperative Society
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around social media, email campaigns, and AI tools. Be ready to discuss how you've used these in your previous roles and how they can be applied to the Heart of England Co-operative Society's mission.
✨Showcase Your Data Skills
Since this role is data-driven, come prepared with examples of how you've used analytics and A/B testing to optimise campaigns. Highlight specific metrics you've improved and how your strategies have led to increased engagement or sales.
✨Emphasise Collaboration
This position requires working closely with internal teams and third-party agencies. Share experiences where you've successfully collaborated on projects, showcasing your communication skills and ability to lead a team, especially if you've managed others before.
✨Align with Their Values
Heart of England Co-operative Society is all about community and values. Make sure to express your passion for these principles during the interview. Discuss how your personal values align with theirs and how you can contribute to their community-focused initiatives.