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- Tasks: Lead and optimise paid social media campaigns across major platforms like Meta and TikTok.
- Company: Join a dynamic London-based gaming tech company that's making waves in the industry.
- Benefits: Enjoy a competitive salary, health insurance, and a vibrant office environment in central London.
- Why this job: Shape impactful campaigns in a fast-paced, innovative team that values creativity and collaboration.
- Qualifications: 3-8 years of experience in managing paid social campaigns, especially in high-growth settings.
- Other info: This role offers a real chance to influence brand visibility and engage millions of users.
The predicted salary is between 36000 - 60000 £ per year.
Heart Mind Talent are excited to be working with a London based Gaming tech company to hire a Paid Social Media Manager for their growing team. We’re now looking for a Paid Social Media Manager to help scale our client's reach, drive acquisition, and bring our bold brand to life across all major social media channels.
About the Role:
As Paid Social Media Manager, you’ll own the strategy, execution, and performance of all paid social campaigns. You’ll work closely with content, design, and data teams to launch compelling, ROI-driven campaigns that elevate brand visibility and drive user acquisition at scale.
What You’ll Do:
- Develop, implement, and manage paid social strategies across platforms such as Meta (Facebook/Instagram), TikTok, X and emerging channels.
- Build and execute campaign plans aligned with performance and brand goals.
- Collaborate with creative teams to brief and test ad content (static, video, copy) tailored to different platforms and audiences.
- Monitor, analyze, and optimize campaigns in real time — adjusting bids, targeting, creative, and placements.
- Report on performance metrics, insights, and learnings to key stakeholders on a regular basis.
- Stay on top of social trends, ad tech updates, and competitor activity to keep ahead of the curve.
- Help define audience segmentation strategies and work with data teams to refine targeting and lookalike models.
About You:
- 3-8 years of hands-on experience managing paid social campaigns in a high-growth environment.
- Proven track record of driving strong performance through Meta, TikTok, and other paid social platforms.
- Experience working on betting and gambling-related social campaigns.
- Strong understanding of audience targeting, A/B testing, attribution, and creative performance.
- Data-driven mindset with experience in campaign reporting, budget management, and optimization.
- Creative flair with an eye for compelling, thumb-stopping content.
- Comfortable working in a fast-paced, results-oriented environment.
Why Join Us?
- Be part of a fast-growing company.
- Work in a collaborative, innovative team environment.
- Office located in central London — 5 days/week onsite.
- Competitive salary and benefits including health insurance.
- Real opportunity to shape the brand and impact millions of users.
Ready to apply? If you’re passionate about paid social, performance marketing, and creating campaigns that cut through — we’d love to hear from you.
Contact Detail:
Heart Mind Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media, especially on platforms like Meta and TikTok. This will not only help you understand what works but also show your potential employer that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the gaming and tech sectors. Attend industry events or join online forums to connect with others who might provide insights or even referrals for the role at StudySmarter.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your ability to drive performance and optimise campaigns effectively.
✨Tip Number 4
Showcase your creative flair by bringing examples of compelling ad content you've created or worked on. Highlighting your ability to craft engaging campaigns will set you apart from other candidates.
We think you need these skills to ace Paid Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing paid social campaigns, especially on platforms like Meta and TikTok. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media marketing and detail how your skills align with the job requirements. Mention any experience you have with betting and gambling-related campaigns, as this is a key aspect of the role.
Showcase Your Creativity: Include examples of past campaigns you've managed that showcase your creative flair. If possible, provide links to ads or content you've created that drove strong performance.
Highlight Data-Driven Achievements: Emphasise your data-driven mindset by including specific examples of how you've used analytics to optimise campaigns. Mention any tools or methodologies you are familiar with for tracking performance metrics and budget management.
How to prepare for a job interview at Heart Mind Talent
✨Showcase Your Campaign Success
Be prepared to discuss specific paid social campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics to demonstrate your impact, as this will resonate well with the interviewers.
✨Understand the Brand and Audience
Research the gaming tech company and its target audience before the interview. Familiarise yourself with their brand voice and recent campaigns. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare for Creative Discussions
Since the role involves collaborating with creative teams, be ready to discuss your approach to ad content creation. Bring examples of successful ads you've worked on and be prepared to share your thoughts on what makes compelling content for different platforms.
✨Demonstrate a Data-Driven Mindset
Emphasise your experience with data analysis and campaign optimisation. Be ready to explain how you've used data to inform your decisions, adjust targeting, and improve performance. This will show that you can effectively manage budgets and drive ROI.
