Paid Social Media Manager

Paid Social Media Manager

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and optimise paid social media campaigns across major platforms.
  • Company: Join a dynamic London-based gaming tech company with a bold brand.
  • Benefits: Enjoy competitive salary, health insurance, and a vibrant office environment.
  • Why this job: Shape impactful campaigns in a fast-paced, innovative team culture.
  • Qualifications: 2-4 years of experience in managing paid social campaigns required.
  • Other info: Work onsite in central London, collaborating with creative and data teams.

The predicted salary is between 36000 - 60000 £ per year.

Heart Mind Talent are excited to be working with a London based Gaming tech company to hire a Paid Social Media Manager for their growing team. We’re now looking for a Paid Social Media Manager to help scale our client's reach, drive acquisition, and bring our bold brand to life across all major social media channels.

About the Role:

As our Paid Social Media Manager, you’ll own the strategy, execution, and performance of all paid social campaigns. You’ll work closely with our content, design, and data teams to launch compelling, ROI-driven campaigns that elevate brand visibility and drive user acquisition at scale.

What You’ll Do:

  • Develop, implement, and manage paid social strategies across platforms such as Meta (Facebook/Instagram), TikTok, X and emerging channels.
  • Build and execute campaign plans aligned with performance and brand goals.
  • Collaborate with creative teams to brief and test ad content (static, video, copy) tailored to different platforms and audiences.
  • Monitor, analyze, and optimize campaigns in real time — adjusting bids, targeting, creative, and placements.
  • Report on performance metrics, insights, and learnings to key stakeholders on a regular basis.
  • Stay on top of social trends, ad tech updates, and competitor activity to keep ahead of the curve.
  • Help define audience segmentation strategies and work with data teams to refine targeting and lookalike models.

About You:

  • 2-4 years of hands-on experience managing paid social campaigns in a high-growth environment.
  • Proven track record of driving strong performance through Meta, TikTok, and other paid social platforms.
  • Experience working on betting and gambling-related social campaigns.
  • Strong understanding of audience targeting, A/B testing, attribution, and creative performance.
  • Data-driven mindset with experience in campaign reporting, budget management, and optimization.
  • Creative flair with an eye for compelling, thumb-stopping content.
  • Comfortable working in a fast-paced, results-oriented environment.

Why Join Us?

  • Be part of a fast-growing company.
  • Work in a collaborative, innovative team environment.
  • Office located in central London — 5 days/week onsite.
  • Competitive salary and benefits including health insurance.
  • Real opportunity to shape the brand and impact millions of users.

Ready to apply? If you’re passionate about paid social, performance marketing, and creating campaigns that cut through — we’d love to hear from you.

Paid Social Media Manager employer: Heart Mind Talent

Heart Mind Talent offers an exceptional opportunity for a Paid Social Media Manager to thrive in a dynamic and innovative gaming tech company based in central London. With a collaborative work culture that fosters creativity and growth, employees benefit from competitive salaries, comprehensive health insurance, and the chance to make a significant impact on brand visibility and user acquisition. Join a fast-growing team where your expertise will be valued, and your contributions will help shape the future of the brand while working in one of the most vibrant cities in the world.
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Contact Detail:

Heart Mind Talent Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Paid Social Media Manager

✨Tip Number 1

Familiarise yourself with the latest trends in paid social media, especially on platforms like Meta and TikTok. Being able to discuss current trends and how they can be leveraged for campaigns will show your passion and expertise during interviews.

✨Tip Number 2

Prepare to showcase your previous campaign successes. Have specific examples ready that highlight your ability to drive performance and ROI through paid social strategies, as this will demonstrate your hands-on experience.

✨Tip Number 3

Network with professionals in the gaming and tech industries. Engaging with others in these fields can provide insights into the company culture and expectations, which can be beneficial during your application process.

✨Tip Number 4

Stay updated on the latest ad tech updates and competitor activities. Being knowledgeable about the competitive landscape will allow you to speak confidently about how you can help the company stay ahead in their paid social efforts.

We think you need these skills to ace Paid Social Media Manager

Paid Social Media Strategy
Campaign Management
Performance Analysis
Audience Targeting
A/B Testing
Attribution Modelling
Creative Content Development
Budget Management
Data-Driven Decision Making
Social Media Trends Awareness
Collaboration with Creative Teams
Real-Time Campaign Optimisation
Reporting and Insights Generation
Experience with Meta and TikTok Advertising
Understanding of Betting and Gambling Regulations

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in managing paid social campaigns, especially on platforms like Meta and TikTok. Use specific metrics to demonstrate your success in previous roles.

Craft a Compelling Cover Letter: In your cover letter, express your passion for social media marketing and how your skills align with the company's goals. Mention any experience you have with betting and gambling-related campaigns, as this is a key aspect of the role.

Showcase Your Creativity: Include examples of past campaigns you've managed that showcase your creative flair. If possible, provide links to ads or content you've created that drove strong performance.

Highlight Data-Driven Achievements: Emphasise your data-driven mindset by discussing how you've used analytics to optimise campaigns. Include specific examples of how you've adjusted bids, targeting, or creative based on performance metrics.

How to prepare for a job interview at Heart Mind Talent

✨Showcase Your Campaign Success

Be prepared to discuss specific paid social campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive performance.

✨Know the Platforms Inside Out

Familiarise yourself with the latest features and trends on platforms like Meta, TikTok, and X. Being able to discuss recent updates or successful campaigns from these channels will show your passion and knowledge of the industry.

✨Emphasise Collaboration Skills

Since the role involves working closely with content, design, and data teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you ensure everyone is aligned towards common goals.

✨Demonstrate a Data-Driven Mindset

Prepare to discuss how you use data to inform your decisions. Talk about your experience with A/B testing, audience segmentation, and campaign optimisation. Showing that you can analyse metrics and adjust strategies accordingly will set you apart.

Paid Social Media Manager
Heart Mind Talent
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  • Paid Social Media Manager

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-05-27

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    Heart Mind Talent

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