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- Tasks: Lead content strategy for a US sports betting brand and engage with the audience.
- Company: Join a dynamic team in a fast-paced sports betting environment.
- Benefits: Competitive salary, uncapped bonuses, private health insurance, and free meals.
- Why this job: Make an impact in the exciting world of sports betting and connect with passionate fans.
- Qualifications: Passion for sports, content planning experience, and strong copywriting skills.
- Other info: Flexible hours aligned with US sports peak times and opportunities for growth.
The predicted salary is between 36000 - 60000 £ per year.
What you will do
- Own the day-to-day content strategy and execution for a US sports betting brand
- Define content pillars, tone of voice, and platform-specific approaches
- Ensure all content is on-brand, compliant, accurate, and high quality
- Build and manage a dynamic content calendar aligned to the US sports calendar
- Read daily performance signals and the "mood" of the audience to adjust content and betting angles in real time
- Balance reactive, trend-driven content with planned campaigns and evergreen formats
Platform & Performance Management
- Optimize content for platform algorithms across TikTok, X/Twitter, Snapchat, YouTube Shorts, and emerging channels
- Track performance metrics (engagement, growth, conversions) and use insights to iterate and improve
- Test new formats, hooks, posting strategies, and distribution tactics
Community & Partnerships
- Oversee daily community engagement to build trust and long-term loyalty
- Support partnership management with creators, sportsbooks, and internal stakeholders
- Collaborate closely with brand captains, analysts, and leadership to align messaging and goals
Commercial Support
- Select and manage promotion of relevant sportsbook offers
- Work with compliance and performance goals to maximize conversion while maintaining audience trust
Ideal profile
- Strong passion for sports and sports betting; deep knowledge of at least one major US league (NFL, NBA, MLB, or NHL)
- Editorial and content planning experience, with a strong eye for quality and consistency
- Experience managing content calendars, campaigns, or brand accounts
- 1–5 years' experience in content, marketing, copywriting, or social media (internships included)
- Excellent copywriting and headline skills; understands how to hook, retain, and convert
- Comfortable working with creators, partners, and internal teams
- Highly proactive, competitive, and data-aware mindset
- Flexible working hours aligned with US sports peak times
This is an office-based role in Central London.
Nice to have
- Basic video editing (CapCut / Premiere) or design skills (Canva / Figma)
- Experience managing or moderating sports communities or creator-led accounts
- Familiarity with affiliate or performance-driven marketing models
What we offer
- Industry-leading compensation: base salary + uncapped bonus
- Ownership of a large, engaged audience with freedom to build a high-impact betting brand
- A young, ambitious, fast-moving team
- Private health insurance, free meals when in the office, and additional perks
Content Manager- US Sports in London employer: Heart Mind Talent
Contact Detail:
Heart Mind Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager- US Sports in London
✨Tip Number 1
Get your networking game on! Connect with folks in the sports betting industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your passion for sports! When you get the chance to chat with potential employers, share your insights on recent games or trends. We want to see that fire in your belly for US sports and betting!
✨Tip Number 3
Be ready to adapt! The world of content is always changing, especially in sports. We suggest you keep an eye on emerging platforms and trends so you can discuss how you'd tackle content strategies in real-time during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Content Manager- US Sports in London
Some tips for your application 🫡
Show Your Passion for Sports: When you're applying, let your love for sports and sports betting shine through! We want to see that you know your stuff about the major US leagues. Share any personal experiences or insights that highlight your enthusiasm.
Tailor Your Content Strategy: Make sure to align your application with our content strategy needs. Talk about how you would define content pillars and tone of voice for a US sports betting brand. We’re looking for someone who can think strategically and creatively!
Highlight Your Copywriting Skills: Your writing should hook us right from the start! Showcase your copywriting skills in your application by using engaging language and clear examples of your work. Remember, we need someone who can retain and convert audiences!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Heart Mind Talent
✨Know Your Sports Inside Out
Make sure you brush up on your knowledge of US sports, especially the major leagues like the NFL, NBA, MLB, and NHL. Being able to discuss recent games, player stats, and trends will show your passion and expertise, which is crucial for a Content Manager role.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've developed in the past. Be ready to discuss how you defined content pillars, managed calendars, and optimised content for different platforms. This will demonstrate your hands-on experience and understanding of what makes content successful.
✨Engagement is Key
Think about how you would engage with the community and build trust. Have some ideas ready on how to manage partnerships with creators and sportsbooks, and be prepared to discuss how you would handle community engagement to foster loyalty among the audience.
✨Be Data-Driven
Familiarise yourself with performance metrics and be ready to talk about how you've used data to inform your content decisions. Discuss any tools or methods you've used to track engagement and conversions, as this shows you're proactive and results-oriented.
