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For Companies At a Glance
- Tasks: Own content strategy for a US sports betting brand and engage with the community.
- Company: Join a dynamic team at a leading sports betting brand in Central London.
- Benefits: Competitive salary, uncapped bonuses, private health insurance, and free meals.
- Why this job: Make an impact in the exciting world of sports betting and content creation.
- Qualifications: Passion for sports, content planning experience, and strong copywriting skills.
- Other info: Flexible hours aligned with US sports peak times and opportunities for growth.
The predicted salary is between 36000 - 60000 £ per year.
What you will do
- Own the day-to-day content strategy and execution for a US sports betting brand
- Define content pillars, tone of voice, and platform-specific approaches
- Ensure all content is on-brand, compliant, accurate, and high quality
- Build and manage a dynamic content calendar aligned to the US sports calendar
- Read daily performance signals and the “mood” of the audience to adjust content and betting angles in real time
- Balance reactive, trend-driven content with planned campaigns and evergreen formats
Platform & Performance Management
- Optimize content for platform algorithms across TikTok, X/Twitter, Snapchat, YouTube Shorts, and emerging channels
- Track performance metrics (engagement, growth, conversions) and use insights to iterate and improve
- Test new formats, hooks, posting strategies, and distribution tactics
Community & Partnerships
- Oversee daily community engagement to build trust and long-term loyalty
- Support partnership management with creators, sportsbooks, and internal stakeholders
- Collaborate closely with brand captains, analysts, and leadership to align messaging and goals
Commercial Support
- Select and manage promotion of relevant sportsbook offers
- Work with compliance and performance goals to maximize conversion while maintaining audience trust
Ideal profile
- Strong passion for sports and sports betting; deep knowledge of at least one major US league (NFL, NBA, MLB, or NHL)
- Editorial and content planning experience, with a strong eye for quality and consistency
- Experience managing content calendars, campaigns, or brand accounts
- 1–5 years’ experience in content, marketing, copywriting, or social media (internships included)
- Excellent copywriting and headline skills; understands how to hook, retain, and convert
- Comfortable working with creators, partners, and internal teams
- Highly proactive, competitive, and data-aware mindset
- Flexible working hours aligned with US sports peak times
This is an office-based role in Central London.
Nice to have
- Basic video editing (CapCut / Premiere) or design skills (Canva / Figma)
- Experience managing or moderating sports communities or creator-led accounts
- Familiarity with affiliate or performance-driven marketing models
What we offer
- Industry-leading compensation: base salary + uncapped bonus
- Ownership of a large, engaged audience with freedom to build a high-impact betting brand
- A young, ambitious, fast-moving team
- Private health insurance, free meals when in the office, and additional perks
Content Manager- US Sports employer: Heart Mind Talent
Contact Detail:
Heart Mind Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager- US Sports
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content work, especially anything related to sports. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's happening in the sports world and be ready to discuss how you can leverage those trends in your content strategy. Being in the know shows you're passionate and proactive.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Content Manager- US Sports
Some tips for your application 🫡
Show Your Passion for Sports: When you're writing your application, let your love for sports and sports betting shine through. We want to see that you know your stuff about the major US leagues and can bring that enthusiasm into your content strategy.
Tailor Your Content Experience: Make sure to highlight your editorial and content planning experience. We’re looking for someone who has a keen eye for quality and consistency, so share examples of how you've managed content calendars or campaigns in the past.
Be Data-Driven: We love a proactive mindset! In your application, mention any experience you have with tracking performance metrics and using insights to improve content. Show us how you’ve adapted strategies based on audience engagement.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team at StudySmarter.
How to prepare for a job interview at Heart Mind Talent
✨Know Your Sports Inside Out
Make sure you brush up on your knowledge of US sports, especially the major leagues like the NFL, NBA, MLB, and NHL. Be ready to discuss recent games, player stats, and trends in sports betting. This will show your passion and expertise, which is crucial for a Content Manager role.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've developed or executed in the past. Highlight how you defined content pillars, managed calendars, and adjusted content based on performance metrics. This will demonstrate your ability to own the day-to-day content strategy effectively.
✨Engagement is Key
Be ready to discuss how you've engaged with communities in previous roles. Share specific instances where you built trust and loyalty among audiences. This is vital for managing partnerships and community engagement in this role.
✨Get Familiar with Platform Algorithms
Understand how to optimise content for various platforms like TikTok, X/Twitter, and Snapchat. Bring insights on what types of content perform well on these channels and be prepared to discuss any experience you have with testing new formats or posting strategies.
