Social Media Manager, Good Housekeeping in London

We are the UK’s leading premium publisher, home to iconic and influential media brands including Good Housekeeping, Esquire, Men's & Women’s Health, Elle, Harper’s Bazaar and Prima & Red. At Hearst UK, we don’t just create content - we shape culture. Our workplace is built on collaboration, creativity, and trust. We champion bold ideas, embrace innovation, and continually evolve to meet the moment - all while celebrating the legacy that’s brought us here. We believe in each other’s potential and push boundaries together to make a meaningful impact, both in the media landscape and in people’s lives.

Hearst UK operate a hybrid working model of four days per week in the office and one day working from home. Our office is based at House of Hearst, 30 Panton Street, St James’s, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.

The role of the Social Manager, Good Housekeeping, is to hit our traffic and monetisation targets on Facebook while increasing our reach and engagement on other social platforms, primarily Instagram, as a way to drive more people into membership. As a part of the GH brand team, you will oversee all social output for Good Housekeeping, ensuring that we have an agreed and followed strategy to hit our targets for revenue, page views, reach and engagement, growing new members while continuing to engage existing ones.

Main duties:

• Oversee all social media output, primarily across Facebook, Instagram and TikTok.
• Ensure the brand has a clear multiplatform strategy for on-site editorial and native social content that delivers traffic, revenue, reach, engagement and ultimately new and engaged members.
• Have creative, on-brand ideas around cover stars, GH events, original social-first video franchises, commercial partnerships, memberships and relevant breaking news to help our social content stand out.
• Produce regular reporting, using tools such as Dash Social, True Anthem and Google Analytics, to provide actionable insights to help shape the brand’s content strategies.
• Ideate, film and edit social-first video to help us hit our relevant targets.
• Monitor competitors and communicate lessons from their successes.
• Monitor and stay up to date with industry trends, ensuring these updates are shared with the wider team.

What we’re looking for:

Essential: proven experience of:

• Managing social media accounts, with demonstrable success in driving engagement, traffic and audience growth, alongside a strong understanding of how publishers operate across social platforms.
• Shooting, editing and posting engaging native content, including social video, for a range of social platforms, including deep experience of Meta.
• Working with the Meta monetisation programme, with strong familiarity with how it works and the content guidelines.
• Having strategic goals for Instagram and an understanding of where it sits in a journey to getting people to become more valuable customers/members.
• Good internal communication with stakeholders at all levels – understanding what their priorities are and being able to advocate for your own in an effective manner.
• Use of social tools (we use Dash Hudson [Dash Social?] and True Anthem but others are fine), with real experience of getting value from functions such as analytics, competitor analysis, research and planning.
• A clear, accurate and creative writing tone.
• Delivering in-depth and actionable analysis and reporting across all social media platforms that drives new ways of approaching things.
• An ability to quickly pivot to new ways of working and strategies as and when industry changes happen across social media platforms.
• A competitive approach – a desire to beat the competition, to get posts up first and to smash targets.

Desirable: Photoshop, Premiere Pro and After Effects or other image/video editing software experience.

Benefits:

Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.

• Hearst Exclusives - Only for You! Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink. Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
• Inclusion, Health & Wellbeing: Feel Your Best Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support. Get active and stress-free with discounted gym memberships and the Cycle to Work scheme. Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it. Take time to give back with a Charity Day and access wellbeing resources whenever you need them. Join one of our Hearst ERG Groups.
• Financial Wellness - Boost Your Budget Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting. Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs. Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.