At a Glance
- Tasks: Create and publish engaging content that drives traffic and membership for Runner's World.
- Company: Join Hearst UK, a leading publisher shaping culture with iconic media brands.
- Benefits: Enjoy perks like health support, gym discounts, and exclusive product testing opportunities.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the running community while working with a passionate team.
- Qualifications: Experience in digital content creation, strong storytelling skills, and a passion for running.
The predicted salary is between 40500 - 49500 £ per year.
We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
At Hearst UK, we don't just create content - we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity.
We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here.
We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage - but even more excited about making history.
The Role...
As the Senior Content Creator, you will work alongside the Multiplatform Director to create and publish best-in-class content that drives traffic, engagement and membership.
You will update the website with content, prioritising audiences such as Facebook and Google Discover.
You will also be involved in shaping RW's online content strategy and delivering exciting brand plans for the year ahead, including video content, events and membership.
Main Duties...
- Write and edit daily digital content across multiple touchpoints, from curated news stories to the latest training advice, ensuring RW's distinctive voice and authority are consistently reflected.
- Use data and audience insights to help shape RW's digital strategy, driving reach and engagement with our target audience, while balancing editorial excellence with commercial objectives.
- Work collaboratively with print, social, video, membership, events and e-commerce teams to deliver compelling cross-platform storytelling.
- Work specifically with the Membership Director to help support and drive sign-ups to Runner's World Club.
- Partner closely with the SEO team to develop and implement strategy, growing traffic across all key content pillars including Google Discover.
- Ensure content produced via Hearst's central hubs is effectively repurposed and distributed for digital platforms, with search, engagement and e-commerce performance in mind.
- Maintain the highest standards of factual accuracy, originality and legal compliance across all copy.
What We Are Looking For...
- A proven track record of working on a digital brand at a senior level.
- An enthusiastic self-starter who enjoys working as part of a small but dynamic brand team.
- A strong eye for stories that will generate traffic, plus the ability to produce and edit news at speed to capitalise on traffic and engagement potential.
- Skilled at using data to develop content strategy, and comfortable using Google Analytics and other insight tools to inform content and set targets.
- A solid knowledge of SEO and how to build a strong search strategy that results in traffic growth and revenue with the best possible UX.
- A passion for running, knowledge of the Runner's World brand and a clear understanding of its readership.
Benefits
Your benefits at Hearst UK are more than just extras - they are tools to help you thrive in every part of life.
Hearst Exclusives - Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food and drink.
- Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
- Inclusion, Health & Wellbeing - Feel Your Best
- Stay healthy with Specsavers eye care, a company-funded Health Cash Plan and access to mental health support.
- Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG groups.
- Financial Wellness - Boost Your Budget
- Plan ahead with a generous Workplace Pension, I
Senior Content Creator, Runner's World in London employer: Hearst
At Hearst UK, we pride ourselves on being a leading premium publisher that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Creative Director at our St James's office, you'll enjoy flexible working arrangements, comprehensive health and wellbeing benefits, and opportunities for professional growth, all while shaping impactful content that resonates with diverse audiences. Join us to be part of a team that values bold ideas and empowers you to make a meaningful difference in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Creator, Runner's World in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hearst and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hearst are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hearst on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hearst. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Creator, Runner's World in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hearst. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hearst:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hearst’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hearst
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hearst will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hearst, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
