At a Glance
- Tasks: Drive global programmatic revenue growth and deliver innovative advertising solutions.
- Company: Join Hearst UK, a leading premium publisher with iconic media brands.
- Benefits: Enjoy flexible Fridays, health perks, and exclusive discounts.
- Other info: Dynamic workplace with opportunities for personal and professional growth.
- Why this job: Be part of a creative team shaping culture and making history.
- Qualifications: Experience in digital advertising and strong analytical skills required.
The predicted salary is between 40000 - 45000 £ per year.
We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage - but even more excited about making history. Hearst UK operates an in office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.
Salary - £40,000-£45,000 - Salary is dependent on experience and will be assessed in line with the candidate’s skills, knowledge, and relevant expertise.
The HGS Programmatic Sales team creates high value solutions for advertisers by engaging the key audiences of Hearst’s premium sites through optimised media placements. Working closely to support the HGS Sales teams, the wider Global and Hearst partner publishers by collaboratively delivering the best of breed client service and strategic vision to drive growth in programmatic revenues.
As our Global Programmatic Strategy Manager, you will represent Hearst within their Programmatic division driving innovations through programmatic direct channels leveraging the wider Hearst proposition and technology.
Main Duties:
- Global Programmatic Revenue Growth
- Work with wider team to deliver revenue growth across your agencies & clients in various markets
- Support Global activations and pitch preparations for Global programmatic campaigns
- Work closely with Global markets on pitching programmatic campaigns across Hearst and Hearst partner publishers network worldwide
- Working with internal sales, data, product and TAM teams to build clients strategy and activate programmatically
- Deliver results in line with the clients programmatic strategy
- Campaign activation, management and reporting
- Working closely with HGS Sales teams, global operations, data teams and TAM teams to ensure that all deals are setup and transacting correctly
- Support troubleshooting across any deal activations with TAM teams and external agency teams
- Monitor campaign performance with internal TAM teams, PMP spending and delivery and share these insights with the agency and/or client direct programmatic teams to help increase and upsell future programmatic activity with Hearst Global
- Attend key industry events, where relevant
- To be an ambassador of Hearst and its values
You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.
What We Are Looking For:
- Commercial / client facing experience
- Digital advertising experience
- Programmatic experience
- Understanding of programmatic ecosystem
- Troubleshooting skills, with the ability to overcome challenges and problem-solve
- Strong analytical skills
- Proficient in Microsoft Excel and PowerPoint
- Self-starter with the ability to multi-task and with a proven ability to handle multiple deliverables with tight deadlines
- Understanding of the programmatic industry and opportunities publishers have
- Have worked with Google Ad Manager and are familiar on how a PMP/PG deal works and ability to trouble shoot deals
- Solid ad tech understanding (both platforms and overall industry)
- Commercial / sales experience (not essential – but great addition)
Benefits:
- Hearst Exclusives - Only for You! Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink. Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
- Inclusion, Health & Wellbeing: Feel Your Best Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support. Get active and stress-free with discounted gym memberships and the Cycle to Work scheme. Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it. Take time to give back with a Charity Day and access wellbeing resources whenever you need them. Join one of our Hearst ERG Groups.
- Financial Wellness - Boost Your Budget Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting. Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs. Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
Global Programmatic Strategy Manager in London employer: Hearst
At Hearst UK, we pride ourselves on being a dynamic and inclusive workplace that champions creativity and collaboration. Our office in the heart of London offers a vibrant environment where employees can thrive, with benefits that support health, wellbeing, and professional growth. Join us to be part of a legacy that not only shapes culture but also empowers you to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Global Programmatic Strategy Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hearst and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hearst are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hearst on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hearst. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Programmatic Strategy Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hearst. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hearst:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hearst’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hearst
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hearst will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hearst, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
