At a Glance
- Tasks: Create and produce original video content for iconic brands like Cosmopolitan and ELLE.
- Company: Join Hearst UK, a leading premium publisher shaping culture and media.
- Benefits: Flexible Fridays, collaborative office environment, and opportunities for creative growth.
- Other info: Dynamic role with a focus on innovation and audience engagement.
- Why this job: Make an impact with your creativity and connect with audiences on YouTube.
- Qualifications: Experience in producing engaging YouTube content and strong creative instincts.
The predicted salary is between 40000 - 50000 £ per year.
Description
We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity.
We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here.
We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage - but even more excited about making history.
Hearst UK operates an in office policy with flexible Friday's.
Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.
The Role…
As the Creative Producer, you will develop and produce original video content across our portfolio of iconic brands, including Cosmopolitan UK, ELLE UK, Harper's Bazaar UK, Esquire UK, Men's Health UK, Good Housekeeping UK and more.
We're looking for someone who understands how audiences consume content on You Tube, and who is passionate about creating entertainment-led formats that people actively choose to watch and come back to.
This isn't a traditional producer role.
We're looking for someone who can originate ideas, shape compelling formats, work confidently with celebrity talent, and collaborate closely with editors throughout the production process to maximise audience engagement.
You'll be involved from the earliest stages of ideation through development, production and post-production, helping create content that grows audiences organically across our brands.
Main Duties…
- Develop original video concepts and repeatable formats for You Tube.
- Generate ideas that are driven by audience insight, platform behavior and cultural trends.
- Create treatments, pitch documents and production plans for new formats.
- Produce shoots featuring celebrity talent, creators and experts across Hearst UK's brands.
- Work closely with editorial teams to ensure content reflects each brand's voice while remaining platform-first.
- Lead productions on location and in studio, managing contributors, schedules and creative execution.
- Write interview structures, games, challenges and editorial beats that create engaging, shareable moments.
- Collaborate closely with editors during post-production, shaping narrative, pacing, thumbnails, titles and overall creative direction.
- Use performance data to refine formats and continuously improve future content.
- Stay on top of You Tube, Tik Tok, Instagram and emerging platform trends, bringing new ideas back into the team.
- What we’re looking for…
- Proven experience producing high-performing You Tube or social-first content that builds engaged audiences.
- Strong creative instincts with a clear understanding of what drives clicks, watch time and shares.
- Experience developing original entertainment-led concepts, not just executing briefs.
- Confidence working with celebrity talent, publicists, production teams and press junkets.
- Experience leading projects from concept through production and post-production.
- Strong understanding of You Tube storytelling, audience retention, analytics and platform best practice.
- Experience collaborating with editors to shape engaging final cuts, including thumbnail and headline strategies.
- Excellent organisational, communication and project management skills, with the ability to manage multiple productions simultaneously.
- Collaborative, proactive and willing to experiment, iterate and test new ideas.
- Experience producing content for premium publishers, broadcasters, digital publishers or creator-led channels.
- Experience working with creators, digital-first talent, branded content and commercial partnerships.
- Familiarity with Adobe Premiere or similar editing software.
If you're passionate about creating ambitious, audience first video that reaches millions of viewers, we'd love to hear from you.
Freelance Producer in London employer: Hearst
At Hearst UK, we pride ourselves on being a dynamic and innovative workplace that champions creativity and collaboration. As a Junior Videographer, you'll have the opportunity to work alongside industry leaders in a vibrant office located in the heart of London, where flexible working arrangements and a strong focus on employee wellbeing create an inspiring environment for personal and professional growth. With access to exclusive benefits, including health and wellness resources, and a commitment to diversity and inclusion, Hearst UK is dedicated to nurturing talent and empowering you to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Producer in London
✨Showcase Your Portfolio
In the publishing and media world, your portfolio is your calling card. Make sure it’s up-to-date with your best work. Whether it’s articles, graphics, or multimedia projects, post them on platforms like Behance or your own website, so potential clients can see your style and capability. If you're working with specific styles, tailor your portfolio pieces to match.
✨Join Industry Freelance Platforms
Sign up on platforms like Reedsy, PeoplePerHour, or even MediaBistro that specifically cater to publishing and media gigs. They’re teeming with opportunities and can connect you with clients looking for freelance talent in our field. Keep your profile active and apply to projects regularly to get your foot in the door.
✨Network Through Local Events
Get involved in local writer's meetups, book fairs, and media conferences. These events are perfect for meeting fellow freelancers and potential clients. Bring your business cards (or a digital version) and don’t be shy about showcasing what you do. People are more likely to remember you if they can put a face to your work!
✨Leverage Social Media for Visibility
Utilise social media platforms like Twitter and LinkedIn to share your thoughts on industry trends or projects you’re working on. Engaging with publishing-related hashtags can help you gain visibility. Plus, don’t forget to tag companies like Hearst when you share relevant content—it could catch their eye and lead to opportunities!
We think you need these skills to ace Freelance Producer in London
Some tips for your application 🫡
Craft Your Portfolio with Flair:As a freelancer in the publishing and media field, your portfolio is your calling card. Ensure it showcases a variety of your best work that highlights your writing style, versatility, and any published pieces. Think creatively about how to present your work—maybe include a blog, articles, or even multimedia projects!
Show Off Your Industry Knowledge:Let your passion for media shine through your application. Tailor your CV to include relevant experience, such as internships or freelance gigs you've had in the past. Highlight any specific areas of expertise—like content strategy, editorial skills, or knowledge of digital media trends—that make you a perfect fit for Hearst.
Be Clear About Your Availability:Freelancing often revolves around your schedule, so be upfront about your availability in your pitch. Let Hearst know how many hours you can dedicate each week and if you have flexibility with deadlines. This shows professionalism and helps them see how you can fit into their team.
Tailor Your Application for the Role:Make sure each application you send out, especially to Hearst, is custom-crafted. Reference specific projects or initiatives they've undertaken that excite you, and explain how your unique skills can contribute to their success. We want to see that personal touch!
How to prepare for a job interview at Hearst
✨Showcase Your Portfolio Creatively
As a freelancer in the publishing-media sector, your portfolio is your calling card! Make sure to not only present your work but also tell the story behind each piece. Highlight your creative process and the impact your projects had, especially if they involved collaboration with others.
✨Understand the Latest Trends
Keep your ear to the ground about current trends in publishing and media. Be ready to discuss how they might influence your work and the projects you'd like to pursue at Hearst. This shows you're not only prepared but also passionate about the industry.
✨Be Ready to Discuss Your Rates
Freelance work means you're essentially selling yourself, so be upfront about your rates and what they include. Understand the value you bring to the table and be prepared to negotiate, ensuring you come across as professional and confident.
✨Prepare to Pitch on the Spot
In freelance interviews for publishing-media, you might be asked to come up with ideas or a quick pitch. Have a few concepts ready that align with their vision at Hearst. It could be a potential article, campaign idea, or even a content strategy that showcases your creativity and strategic thinking.
