At a Glance
- Tasks: Optimise e-commerce journeys to boost subscriptions and memberships for iconic media brands.
- Company: Join Hearst UK, a leading premium publisher shaping culture with creativity and collaboration.
- Benefits: Enjoy flexible working, health perks, discounts, and opportunities for personal growth.
- Other info: Dynamic workplace with a commitment to diversity and inclusion.
- Why this job: Make a real impact in the media landscape while working with innovative teams.
- Qualifications: E-commerce experience and analytical skills are a plus; passion for digital marketing is essential.
The predicted salary is between 35000 - 45000 £ per year.
We are the UK’s leading premium publisher, home to iconic and influential media brands including Good Housekeeping, Esquire, Men's & Women’s Health, Elle, Harper’s Bazaar and Prima & Red. At Hearst UK, we don’t just create content - we shape culture. Our workplace is built on collaboration, creativity, and trust. We champion bold ideas, embrace innovation, and continually evolve to meet the moment - all while celebrating the legacy that’s brought us here. We believe in each other’s potential and push boundaries together to make a meaningful impact, both in the media landscape and in people’s lives.
Hearst UK operate a hybrid working model of four days per week in the office and one day working from home. Our office is based at House of Hearst, 30 Panton Street, St James’s, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.
The Role… At Hearst UK, customer revenue is a fast-growing part of the business, with ambitious plans to grow subscriptions and memberships across our existing brands and new launches. We are currently migrating our e-commerce landing pages and checkout journeys onto a new platform. This role will be key to making that a success, defining requirements, building and improving customer journeys, and ensuring they are optimised to drive conversion. Sitting within the Customer Acquisitions team, the E-commerce Optimisation Executive will focus on improving the end-to-end acquisition journey to increase subscription and membership sales. The role is responsible for delivering growth through testing, performance analysis, journey development and QA, ensuring a seamless and high-converting customer experience.
Main Duties…
- E-COMMERCE: Working closely with the Optimisation Lead and Project Delivery Manager: WEBSITE MANAGEMENT Maintenance of storefront: Manage day-to-day updates in Adobe Commerce/Magento (subscription pages, landing pages, content blocks, and special issue pages). Implement onsite campaign changes to support the customer team priorities. Support the Optimisation Lead on planning and schedule campaign updates (offers, seasonal messaging) and maintain a forward calendar aligned with the acquisitions team.
- CHECKOUT MANAGEMENT & SUPPORT: Work with the Optimisation Lead and the Delivery Manager to turn business and UX requirements into detailed client requirement briefs and acceptance criteria for the new checkout provider. Act as the main contact for checkout logic and frontend behaviour, resolving queries and logging issues clearly. Coordinate UAT and regression testing, track progress, and escalate risks early.
- CRO & EXPERIMENTATION: Maintain a clean, prioritised optimisation backlog with clear evidence and hypotheses. Draft A/B test plans (hypothesis, variants, targeting, metrics) and coordinate assets. QA experiments pre and post-launch, monitor performance, and flag issues. Apply ecommerce UX best practice to improve subscription page conversion.
- REPORTING & ANALYSIS: Monitor the subscription funnel in GA4 and highlight drop-offs and actions. Produce weekly and monthly performance summaries with clear insights and recommendations.
- TECHNICAL QA & TAGGING: Support the Optimisation Lead on tracking via GTM before releases. Ensure GA4 events and parameters are firing correctly and raise data issues quickly.
- STAKEHOLDER & AGENCY MANAGEMENT: Support the Delivery manager on coordinating delivery across agencies and internal teams, managing dependencies and risks. Communicate releases clearly and maintain an up-to-date change log.
- PROCESS & DOCUMENTATION: Maintain clear QA/UAT documentation to support smooth releases. Keep experimentation records and a central learnings library to build long-term insight.
What We Are Looking For… Intermediate GA4 user (desirable), Analytical storyteller (desirable), E-commerce experience (desirable), Magento/Adobe Ecommerce CMS experience (desirable), Excellent understanding of Digital Marketing, CRO experience (desirable), HTML / CSS (desirable).
Benefits… (Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.) Hearst Exclusives - Only for You! Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink. Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
Inclusion, Health & Wellbeing: Feel Your Best Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support. Get active and stress-free with discounted gym memberships and the Cycle to Work scheme. Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it. Take time to give back with a Charity Day and access wellbeing resources whenever you need them. Join one of our Hearst ERG Groups.
Financial Wellness - Boost Your Budget Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting. Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs. Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
E-Commerce Optimisation Executive in London employer: Hearst
At Hearst UK, we pride ourselves on being a dynamic and innovative workplace that champions creativity and collaboration. As a Junior Videographer, you'll have the opportunity to work alongside industry leaders in a vibrant office located in the heart of London, where flexible working arrangements and a strong focus on employee wellbeing create an inspiring environment for personal and professional growth. With access to exclusive benefits, including health and wellness resources, and a commitment to diversity and inclusion, Hearst UK is dedicated to nurturing talent and empowering you to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Optimisation Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the E-Commerce Optimisation Executive role. Highlight your relevant experience and skills, and don’t forget to showcase your passion for digital marketing and e-commerce.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining us at Hearst UK and contributing to our exciting journey in the media landscape.
We think you need these skills to ace E-Commerce Optimisation Executive in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the E-Commerce Optimisation Executive role. Highlight your relevant experience in e-commerce, digital marketing, and any specific tools like Magento or GA4 that you’ve used.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, don’t forget to mention any experience you have with performance monitoring and reporting. We want to see how you can turn numbers into actionable insights!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your qualifications and experiences.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Hearst
✨Know Your E-Commerce Stuff
Make sure you brush up on your e-commerce knowledge, especially around customer journeys and conversion optimisation. Familiarise yourself with Adobe Commerce/Magento, as well as the latest trends in digital marketing and CRO. This will show that you're not just interested in the role but also understand the tools and strategies that drive success.
✨Prepare for Technical Questions
Since this role involves a lot of technical aspects like GA4 and HTML/CSS, be ready to answer questions about these topics. You might even be asked to solve a problem on the spot, so practice explaining your thought process clearly. This will demonstrate your analytical skills and ability to communicate effectively.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've monitored performance metrics or conducted A/B tests. This will highlight your experience as an analytical storyteller, which is key for this position.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions! Inquire about the team dynamics, the current challenges they face in e-commerce, or how they measure success. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.
