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- Tasks: Lead and develop Ecommerce SEO strategies to boost affiliate revenues.
- Company: Join Hearst UK, the powerhouse behind iconic brands like Cosmopolitan and Elle.
- Benefits: Enjoy 25 days holiday, gym discounts, charity days, and regular social events.
- Why this job: Shape content strategy in a fun, innovative environment that values your ideas.
- Qualifications: Experience in SEO and affiliate marketing with strong analytical skills required.
- Other info: Passion for fashion, beauty, or lifestyle is a plus; diversity and inclusion are key values.
The predicted salary is between 36000 - 60000 £ per year.
At Hearst UK, there’s always more to the story. Join us as our new Ecommerce SEO Lead to start the next chapter in your career. We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar, and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.
ABOUT THE ROLE
From millennials to fashionistas and pop culture enthusiasts, you will help shape content strategy every day. The Ecommerce SEO Lead will be responsible for developing and owning our UK Ecommerce SEO strategy, managing a team of Ecom SEO professionals focused on growing affiliate revenues. Within the Ecommerce space, Search plays an important role, generating a healthy variety of traffic and revenue. Working directly with our SEO Director, Ecommerce Director, and the wider SEO and Ecommerce teams, you will stay ahead of the latest trends, product reviews, and launches. The Ecommerce SEO Lead will also collaborate closely with the wider SEO team to ensure strategy alignment across all brands and portfolios.
Key Responsibilities
- Mentor, develop, and manage a team of Ecommerce SEO professionals to grow affiliate revenues.
- Coordinate with the wider SEO team to avoid strategy overlaps.
- Ensure consistent Ecommerce SEO strategy across all brands.
- Develop and implement international Ecommerce SEO strategies.
- Monitor and report on Ecommerce SEO performance.
- Identify growth opportunities and drive innovation.
- Manage stakeholder relationships and lead cross-department collaboration.
- Work with brand and Ecommerce Editors.
- Anticipate technological and behavioral changes affecting Search.
- Implement SEO content strategies aligned with editorial tone, including keyword research and trend analysis.
- Optimize content regularly and plan strategies around key events like Black Friday and Prime Day.
- Create reports on trending topics using Google data.
- Update content in our CMS, including meta data, URLs, and internal links.
- Analyze reports and data to inform strategy decisions.
- Track article rankings and report significant changes.
- Stay updated on industry trends and algorithm updates.
- Communicate effectively with internal and external stakeholders.
About You
- Experience in an affiliate-focused business.
- Strong understanding of affiliate marketing and success metrics.
- Currently in an SEO-focused role.
- Knowledge of on-page ranking factors and extensive keyword research experience.
- Understanding of seasonal keyword trends and content creation.
- Excellent communication and analytical skills.
- Ability to collaborate and build positive relationships.
- Commercial mindset focused on revenue growth.
- Passion for SEO and staying current with industry changes.
- Experience with Google Search Console, Analytics, and enterprise CMS.
- Willingness to expand SEO knowledge and tools.
- Interest in areas like Fashion, Beauty, Lifestyle, or Wellness is a plus.
What We Offer
At Hearst UK, enjoy a range of benefits including: 25 days’ holiday (plus options to buy extra days), discounted gym memberships, charity days, life assurance and pension schemes, and regular social events.
There’s more to your story than you imagine. And the next chapter begins here. Hearst UK values diversity and is committed to reflecting the world we live in. We strive to create an inclusive environment where everyone feels heard and valued.
Ecommerce SEO Lead employer: Hearst
Contact Detail:
Hearst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce SEO Lead
✨Tip Number 1
Familiarise yourself with the latest trends in Ecommerce SEO, especially those relevant to affiliate marketing. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the SEO and Ecommerce fields. Attend industry events or webinars where you can meet people who work at Hearst UK or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past successes in SEO strategies you've implemented. Be ready to discuss how you’ve driven revenue growth through effective SEO practices in your previous roles.
✨Tip Number 4
Stay updated on the latest algorithm changes and SEO tools. Being knowledgeable about current industry standards will demonstrate your passion for SEO and your commitment to continuous learning, which is crucial for this role.
We think you need these skills to ace Ecommerce SEO Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Ecommerce SEO Lead position. Tailor your application to highlight relevant experience in affiliate marketing and SEO.
Craft a Compelling CV: Your CV should clearly showcase your experience in SEO and affiliate marketing. Include specific achievements, such as revenue growth metrics or successful campaigns you've led, to demonstrate your impact.
Write a Tailored Cover Letter: In your cover letter, express your passion for SEO and how it aligns with Hearst UK's goals. Mention your familiarity with industry trends and your ability to mentor a team, as these are key aspects of the role.
Showcase Your Analytical Skills: Highlight your experience with tools like Google Search Console and Analytics in your application. Provide examples of how you've used data to inform SEO strategies and drive results.
How to prepare for a job interview at Hearst
✨Showcase Your SEO Expertise
Be prepared to discuss your experience with SEO strategies, particularly in an ecommerce context. Highlight specific examples of how you've successfully improved affiliate revenues and the tools you used, such as Google Search Console and Analytics.
✨Demonstrate Team Leadership Skills
Since the role involves managing a team, be ready to share your approach to mentoring and developing others. Discuss any past experiences where you led a team to achieve specific goals, especially in the realm of SEO.
✨Stay Current with Industry Trends
Research the latest trends in SEO and ecommerce before your interview. Be prepared to discuss how these trends could impact Hearst UK's strategy and how you would implement innovative ideas to stay ahead of the competition.
✨Prepare for Collaboration Questions
Given the collaborative nature of the role, think about examples where you've worked cross-departmentally. Be ready to explain how you effectively communicated with stakeholders and ensured alignment across different teams.
