At a Glance
- Tasks: Create and optimise engaging social content for top wellness brands.
- Company: Join Hearst, a leader in wellness media with a vibrant culture.
- Benefits: Enjoy discounts, health support, and flexible working arrangements.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the wellness space while growing your social media skills.
- Qualifications: Experience in managing social content and a knack for storytelling.
The predicted salary is between 30000 - 40000 € per year.
The role supports the delivery of a multi-platform social strategy that drives traffic, grows audiences, increases engagement and supports commercial objectives.
Main Duties
- Support the creation, publishing and optimisation of social content across Women’s Health, Men’s Health and Runner’s World, identifying key trends and reactive opportunities to maximise reach and engagement.
- Work collaboratively with brand teams across print, digital and video to plan and execute social strategies around key editorial moments, including podcast episodes, cover launches and campaigns.
- Create engaging, social-first short-form video within existing franchises and maximise opportunities for original content.
- Monitor daily performance and use analytics tools to inform content decisions and improve results. Deliver content that drives revenue through Meta monetisation and achieving traffic targets.
- Work closely with E-Commerce and Content Partnerships teams to maximise the reach and performance of affiliate and monetisable content.
- Stay on top of platform trends, tools and best practices to ensure content remains innovative and competitive.
- Ensure all social output aligns with brand tone, editorial standards and audience expectations.
- Support membership growth through targeted social campaigns, including events and lead generation initiatives.
What We Are Looking For
- Proven experience managing and publishing content across major social platforms (including Instagram, TikTok, Facebook and others).
- A results-driven approach, with experience delivering content that supports Meta monetisation and achieves traffic KPIs.
- Strong understanding of social-first storytelling, particularly in video formats.
- Excellent copywriting skills, with the ability to write engaging, accurate and on-brand social captions.
- Strong analytical mindset, with confidence using insights and reporting tools to inform decisions.
- Creative thinker with a proactive approach and a strong eye for trends.
- Ability to manage multiple brands and adapt tone of voice accordingly.
- Collaborative and organised, with experience working cross-functionally with editorial and commercial teams.
Benefits
- Hearst Exclusives – Good Housekeeping Taste and Beauty Testing Panels.
- Office sample sales for discounted beauty, food & drink.
- Specsavers eye care, company-funded Health Cash Plan and access to mental health support.
- Discounted gym memberships and Cycle to Work scheme.
- Location Flex, Holiday Exchange and a Charity Day.
- Hearst ERG Groups.
- Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan.
- Salary Finance tools, Financial Wellbeing sessions and Home Tech benefits.
- Major discounts across London and everyday savings via the HAPI at Hearst app.
Hybrid working model: four days a week in office and one day remote.
Deputy Social Manager , Wellness (12 Month FTC) in London employer: Hearst UK
Hearst is an exceptional employer, offering a dynamic work environment within the vibrant heart of London. With a strong focus on employee well-being, we provide comprehensive benefits including health support, discounted gym memberships, and opportunities for professional growth through collaborative projects across our renowned wellness brands. Our hybrid working model fosters flexibility, while our commitment to innovation ensures that every team member can contribute meaningfully to our social strategies and brand success.
StudySmarter Expert Advice🤫
We think this is how you could land Deputy Social Manager , Wellness (12 Month FTC) in London
✨Tip Number 1
Get your social media game on point! Make sure you’re up to speed with the latest trends and tools on platforms like Instagram and TikTok. Show us how you can create engaging content that resonates with audiences.
✨Tip Number 2
Networking is key! Connect with people in the industry, attend events, and don’t be shy about reaching out to potential colleagues. A friendly chat can open doors you didn’t even know existed.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you’ve used data to drive content decisions in the past. We love candidates who can back up their creative ideas with solid insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Hearst.
We think you need these skills to ace Deputy Social Manager , Wellness (12 Month FTC) in London
Some tips for your application 🫡
Show Off Your Social Skills:Make sure to highlight your experience with social media platforms like Instagram and TikTok. We want to see how you've driven engagement and traffic in your previous roles, so share those success stories!
Be Creative with Your Content:Since this role is all about creating engaging content, don’t hold back! Share examples of your best social-first storytelling, especially in video formats. We love seeing innovative ideas that stand out!
Know Your Numbers:We’re looking for someone who can use analytics to inform their decisions. Include any metrics or KPIs you’ve achieved in past roles to show us you’re results-driven and data-savvy.
Tailor Your Application:Make your application personal! Adapt your tone of voice to match our brands and show us you understand our audience. Remember, we’re all about collaboration, so let that shine through in your writing!
How to prepare for a job interview at Hearst UK
✨Know Your Platforms
Make sure you’re well-versed in the major social platforms like Instagram, TikTok, and Facebook. Familiarise yourself with their latest features and trends, as this will show your potential employer that you’re not just a user but someone who understands how to leverage these tools for engagement and growth.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your ability to create engaging, social-first content, especially in video formats. Bring along any metrics or analytics that demonstrate how your content has driven traffic or engagement, as this will back up your claims with solid evidence.
✨Be Data-Driven
Brush up on your analytical skills! Be ready to discuss how you’ve used insights and reporting tools in previous roles to inform your content decisions. This role requires a strong analytical mindset, so showing that you can back your strategies with data will definitely impress.
✨Collaborate and Adapt
Since the role involves working cross-functionally, think of examples where you’ve successfully collaborated with different teams. Highlight your ability to adapt your tone of voice for various brands, as this shows versatility and an understanding of brand identity.
