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- Tasks: Lead global programmatic strategy and drive revenue growth across various markets.
- Company: Join Hearst UK, the powerhouse behind iconic brands like Cosmopolitan and Elle.
- Benefits: Enjoy 25 days holiday, hybrid working, gym discounts, and a healthcare cash plan.
- Why this job: Be part of a diverse team shaping the future of digital advertising with innovative strategies.
- Qualifications: Digital advertising and programmatic experience, strong analytical skills, and proficiency in Excel.
- Other info: Opportunity to attend key industry events and be an ambassador for Hearst's values.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Join to apply for the Global Programmatic Strategy Director role at Hearst UK
Join to apply for the Global Programmatic Strategy Director role at Hearst UK
Job Description
At Hearst UK, there’s always more to the story. Join us as our Global Programmatic Strategy Director to start the next chapter in your career.
Job Description
At Hearst UK, there’s always more to the story. Join us as our Global Programmatic Strategy Director to start the next chapter in your career.
We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living.
The HGS Programmatic Sales team creates high value solutions for advertisers by engaging the key audiences of Hearst’s premium sites through optimised media placements. Working closely to support the HGS Sales teams, the wider European and Hearst joint venture teams by collaboratively delivering the best of breed client service and strategic vision to drive growth in programmatic revenues.
As our Global Programmatic Strategy Director, you will represent Hearst within their Programmatic division driving innovations through programmatic direct channels leveraging the wider Hearst proposition and technology.
ABOUT THE ROLE:
Global Programmatic Revenue Growth
- Work with wider team to deliver revenue growth across your agencies & clients in various markets
- Support Global activations and pitch preparations for programmatic campaigns
- Use weekly revenue reports to identify insights to share with the client and agency teams
- Deliver results in line with the programmatic strategy
- Working closely with HGS Sales teams, global operations and data teams to ensure that all deals are setup and transacting correctly
- Liaise with 3rd Party vendors and our ad tech partners to ensure all updates and changes are being communicated
- Support troubleshooting across any deal activations
- Monitor campaign performance, PMP spending and delivery and share these insights with the direct teams
- Attend key industry events, where relevant
- To be an ambassador of Hearst and its values.
ABOUT YOU:
- Digital advertising experience
- Programmatic experience
- Troubleshooting skills, with the ability to overcome challenges and problem-solve Strong analytical skills
- Proficient in Microsoft Excel and PowerPoint
- Self-starter with the ability to multi-task and with a proven ability to handle multiple deliverables with tight deadlines
- Great understanding of the programmatic industry and opportunities publishers have
- Have worked with Google Ad Manager and are familiar on how a PMP/PG deal works and ability to trouble shoot deals
What We Offer
At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:
- 25 days’ holiday (with the option to buy up to 5 additional holiday days)
- Hybrid working – Four days per week in the office
- Discounted gym membership
- Healthcare cash plan
- Spend a charity day with your favourite good cause
- Life assurance and pension scheme
- Regular socials and more!
There’s more to your story than you imagine. And the next chapter begins right here.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
Seniority level
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Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development and Sales
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Industries
Book and Periodical Publishing
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Global Programmatic Strategy Director employer: Hearst UK
Contact Detail:
Hearst UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Programmatic Strategy Director
✨Tip Number 1
Network with professionals in the programmatic advertising space. Attend industry events and engage with peers on platforms like LinkedIn to build connections that could lead to referrals or insider information about the role.
✨Tip Number 2
Stay updated on the latest trends and technologies in programmatic advertising. Familiarise yourself with tools like Google Ad Manager and understand how PMP/PG deals work, as this knowledge will be crucial during interviews.
✨Tip Number 3
Prepare to discuss your analytical skills and past experiences in troubleshooting programmatic campaigns. Be ready to share specific examples of how you've driven revenue growth or improved campaign performance in previous roles.
✨Tip Number 4
Demonstrate your understanding of Hearst's values and mission during your interactions. Show how your personal values align with theirs, particularly regarding diversity and collaboration, which are key to their culture.
We think you need these skills to ace Global Programmatic Strategy Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising and programmatic strategies. Use keywords from the job description to demonstrate that you meet the specific requirements for the Global Programmatic Strategy Director role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific achievements in programmatic revenue growth and how your skills align with Hearst UK's values and goals.
Showcase Analytical Skills: In your application, provide examples of how you've used analytical skills to drive results in previous roles. Highlight any experience with tools like Microsoft Excel and Google Ad Manager, as these are crucial for the position.
Demonstrate Problem-Solving Abilities: Include instances where you've successfully troubleshot issues in programmatic campaigns. This will show Hearst UK that you have the capability to handle challenges effectively, which is essential for the Global Programmatic Strategy Director role.
How to prepare for a job interview at Hearst UK
✨Know Your Programmatic Stuff
Make sure you brush up on your programmatic advertising knowledge. Understand the latest trends, technologies, and challenges in the industry. Be ready to discuss how you've successfully navigated these in your previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical abilities. Bring examples of how you've used data to drive decisions or improve campaign performance. Being proficient in Excel is a must, so be ready to talk about your experience with data analysis.
✨Prepare for Problem-Solving Scenarios
Expect questions that assess your troubleshooting skills. Think of specific instances where you've overcome challenges in programmatic campaigns. Highlight your ability to think on your feet and provide solutions under pressure.
✨Align with Hearst's Values
Familiarise yourself with Hearst UK's mission and values. Be prepared to discuss how your personal values align with theirs, especially regarding diversity and inclusion. Showing that you resonate with their culture can set you apart from other candidates.
