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For Companies At a Glance
- Tasks: Write engaging ecommerce content for homes and lifestyle brands, focusing on SEO and affiliate strategies.
- Company: Join Hearst UK, a leading premium publisher behind iconic brands like Cosmopolitan and Elle.
- Benefits: Enjoy 25 days holiday, hybrid working, gym discounts, healthcare plans, and regular socials.
- Why this job: Be part of a creative team that values innovation and diversity while making impactful content.
- Qualifications: Strong writing skills, knowledge of home trends, SEO best practices, and experience in ecommerce content preferred.
- Other info: This is an entry-level, full-time role with opportunities for growth and collaboration.
The predicted salary is between 28800 - 42000 £ per year.
At Hearst UK, there’s always more to the story. Join us as our new Ecommerce Homes & Lifestyle Writer to start the next chapter in your career. We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.
About The Role
You will join the Hearst Ecommerce Content team to assist on growing the Homes and Lifestyle shopping verticals across some of our Hearst UK’s trusted brands. You will work under the Homes & Lifestyle Ecommerce Editor to execute a cross-brand affiliate editorial strategy that fits within the business’s growth plan, increasing output and affiliate revenue. This role will mainly focus on Red, Prima, House Beautiful, Country Living, and Digital Spy.
You will report into the Homes and Lifestyle Ecommerce Editor and work with the Ecommerce Commercial team and SEO team regularly, as well liaising daily with various digital heads, especially on Red, Prima, House Beautiful, Country Living, and Digital Spy. This role will also work closely with the Hearst CRM team and the Hearst social team.
Key Responsibilities:
- Work closely with the Homes & Lifestyle Ecommerce Editor to execute a cross-brand content strategy to grow two key verticals.
- Create quality ecommerce articles – features, news stories and deals – according to brands’ needs, in the appropriate tone and style, across a variety of home and lifestyle product categories.
- Collaborate with brand digital editors on executing SEO-driven content calendars, pitching ideas for stories to digital leads and also taking commissions, for news, features or deals stories.
- Collaborate with the Brand Editors and the Affiliate experts to maximise home and Lifestyle affiliate opportunities across the business.
- Collaborate with the Affiliates team with necessary information to identify key retailers to work with, analyse affiliate network intel and help secure favourable rates with key retailers.
- Work with the SEO team to ensure the content strategy is SEO optimised so that we’re prioritising the main keywords for each of the brands.
- Support all brands over key shopping events and periods, such as Black Friday, with advanced planning and real-time coverage.
- Tend pieces for brands over the year to keep them optimised and ranking.
- Use analytics and produce monthly reports, including actionable insights.
- Stay on top of market trends and new launches in the home and garden world and forge relationships with retailers and PRs.
- With the support of the Editor, work closely with the CRM team to contribute to various Hearst newsletters, as well as working closely with the social team to create social content.
- Be an ambassador of Hearst UK and its values.
- Undertake further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.
About You
- A strong, versatile writer, with the ability to produce engaging, original copy across topics ranging from gardening kit to decorating ideas, from fashion to beauty content.
- Strong knowledge of consumer trends within the home and lifestyle industry.
- An analytical mind with strong attention to detail.
- Organised, meticulous and able to meet deadlines in a fast-paced environment.
- Good working knowledge of SEO best practice.
- Understanding of Hearst’s brands and the digital landscape.
- Social-media savvy, able to spot a story on Instagram or TikTok ahead of rivals.
- Experience in using analytics tools to analyse data and implement improvements.
- Experience writing editorial ecommerce content for a publisher preferred.
- An understanding of affiliate revenue and the importance of ecommerce strategies.
What We Offer
- 25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees.
- Hybrid working.
- Discounted gym membership.
- Healthcare cash plan.
- Spend a charity day with your favourite good cause.
- Life assurance and pension scheme.
- Regular socials and more!
There’s more to your story than you imagine. And the next chapter begins right here. Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
Seniority level: Entry level
Employment type: Full-time
Job function: Management and Manufacturing
Industries: Book and Periodical Publishing
Ecommerce Homes & Lifestyle Writer employer: Hearst UK
Contact Detail:
Hearst UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Homes & Lifestyle Writer
✨Tip Number 1
Familiarise yourself with Hearst UK's brands, especially Red, Prima, House Beautiful, Country Living, and Digital Spy. Understanding their tone and style will help you tailor your approach when networking or discussing your ideas.
✨Tip Number 2
Stay updated on the latest trends in the home and lifestyle sector. Follow relevant blogs, social media accounts, and industry news to gather insights that can inform your discussions during interviews.
✨Tip Number 3
Engage with the SEO community online. Join forums or groups where you can learn about best practices and share your knowledge. This will not only enhance your skills but also show your commitment to the role.
✨Tip Number 4
Network with professionals in the ecommerce and affiliate marketing space. Attend industry events or webinars to connect with potential colleagues and gain insights into the affiliate strategies that resonate with brands like Hearst.
We think you need these skills to ace Ecommerce Homes & Lifestyle Writer
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Ecommerce Homes & Lifestyle Writer position. Understand the key responsibilities and required skills, such as writing engaging copy and knowledge of SEO best practices.
Tailor Your CV: Customise your CV to highlight relevant experience in ecommerce writing, SEO, and any previous work with lifestyle or home-related content. Use specific examples that demonstrate your ability to meet the job's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the homes and lifestyle sector. Mention how your skills align with Hearst UK's values and how you can contribute to their ecommerce strategy. Be sure to include specific examples of your previous work.
Showcase Your Writing Skills: Include samples of your writing that reflect your versatility and ability to engage readers. If possible, provide links to published articles or a portfolio that demonstrates your experience in ecommerce and lifestyle writing.
How to prepare for a job interview at Hearst UK
✨Showcase Your Writing Skills
As an Ecommerce Homes & Lifestyle Writer, your writing ability is crucial. Prepare samples of your best work that demonstrate your versatility and engagement. Tailor these samples to reflect the tone and style of Hearst's brands.
✨Understand SEO Best Practices
Since the role involves creating SEO-driven content, brush up on your knowledge of SEO strategies. Be ready to discuss how you would optimise articles for search engines and share examples of how you've successfully implemented SEO in past projects.
✨Familiarise Yourself with the Brands
Research Hearst UK's brands like Red, Prima, and House Beautiful. Understand their target audiences and content styles. This will help you articulate how you can contribute to their growth and align with their editorial strategies during the interview.
✨Demonstrate Analytical Skills
The role requires using analytics tools to improve content performance. Be prepared to discuss your experience with data analysis and how you've used insights to drive content decisions. Highlight any specific tools you're familiar with and results you've achieved.
