At a Glance
- Tasks: Enhance customer journeys and drive subscription growth through data analysis and optimisation.
- Company: Join Hearst UK, a leader in media and e-commerce innovation.
- Benefits: Enjoy exclusive perks, health support, flexible working, and financial wellness options.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact on customer experiences and be part of a dynamic team.
- Qualifications: Experience in e-commerce, digital marketing, and analytical skills are a plus.
The predicted salary is between 30000 - 40000 £ per year.
At Hearst UK, customer revenue is a fast‑growing part of the business with ambitious plans to grow subscriptions and memberships across our existing brands and new launches. This role will be key to that success, defining requirements, building and improving customer journeys, and ensuring they are optimised to drive conversion. Sitting within the Customer Acquisitions team, the E‑commerce Optimisation Executive will focus on improving the end‑to‑end acquisition journey to increase subscription and membership sales. The role is responsible for delivering growth through testing, performance analysis, journey development and QA, ensuring a seamless and high‑converting customer experience.
Main Duties
- Website Management: Maintenance of storefront: manage day‑to‑day updates in Adobe Commerce/Magento (subscription pages, landing pages, content blocks, and special issue pages). Implement onsite campaign changes to support the customer team priorities. Support the Optimisation Lead on planning and scheduling campaign updates (offers, seasonal messaging) and maintain a forward calendar aligned with the acquisitions team.
- Checkout Management & Support: Work with the Optimisation Lead and the Delivery Manager to turn business and UX requirements into detailed client requirement briefs and acceptance criteria for the new checkout provider. Act as the main contact for checkout logic and front‑end behaviour, resolving queries and logging issues clearly. Coordinate UAT and regression testing, track progress, and escalate risks early.
- CRO & Experimentation: Maintain a clean, prioritised optimisation backlog with clear evidence and hypotheses. Draft A/B test plans (hypothesis, variants, targeting, metrics) and coordinate assets. QA experiments pre and post‑launch, monitor performance, and flag issues. Apply e‑commerce UX best practice to improve subscription page conversion.
- Reporting & Analysis: Monitor the subscription funnel in GA4 and highlight drop‑offs and actions. Produce weekly and monthly performance summaries with clear insights and recommendations.
- Technical QA & Tagging: Support the Optimisation Lead on tracking via GTM before releases. Ensure GA4 events and parameters are firing correctly and raise data issues quickly.
- Stakeholder & Agency Management: Support the Delivery manager on coordinating delivery across agencies and internal teams, managing dependencies and risks. Communicate releases clearly and maintain an up‑to‑date change log.
- Process & Documentation: Maintain clear QA/UAT documentation to support smooth releases. Keep experimentation records and a central learnings library to build long‑term insight.
What We Are Looking For
- Intermediate GA4 user (desirable)
- Analytical storyteller (desirable)
- E‑commerce experience (desirable)
- Magento/Adobe Ecommerce CMS experience (desirable)
- Excellent understanding of Digital Marketing CRO experience (desirable)
- HTML / CSS (desirable)
Benefits
- Hearst Exclusives – Only for You! Get adventurous with Good Housekeeping Taste and Beauty Testing Panels – you could be trying the next big thing in beauty, food & drink. Snag luxe beauty steals at our legendary office sample sales – score big on top brands without breaking the bank!
- Inclusion, Health & Wellbeing: Stay healthy with Specsavers eye care, a company‑funded Health Cash Plan, and access to mental health support. Get active and stress‑free with discounted gym memberships and the Cycle to Work scheme. Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it. Take time to give back with a Charity Day and access wellbeing resources whenever you need them. Join one of our Hearst ERG Groups.
- Financial Wellness – Boost Your Budget: Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting. Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs. Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
E-Commerce Optimisation Executive employer: Hearst UK
At Hearst UK, we pride ourselves on being an exceptional employer that champions creativity and collaboration within a diverse and inclusive work environment. As an E-Commerce Optimisation Executive, you'll benefit from a range of perks including health and wellbeing support, flexible working options, and opportunities for professional growth, all while contributing to our ambitious goals in a vibrant London setting. Join us to be part of a team that values your insights and fosters a culture of belonging, making a meaningful impact in the world of media and subscriptions.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Optimisation Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in e-commerce. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on common questions related to e-commerce optimisation and be ready to discuss your analytical skills and experience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and are familiar with our processes.
We think you need these skills to ace E-Commerce Optimisation Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the E-Commerce Optimisation Executive role. Highlight your relevant experience in e-commerce, digital marketing, and any specific tools like GA4 or Magento that you’ve used.
Showcase Your Analytical Skills:Since this role involves a lot of performance analysis, don’t forget to include examples of how you've used data to drive decisions in previous roles. We love analytical storytellers!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Hearst UK
✨Know Your E-Commerce Basics
Make sure you brush up on your e-commerce knowledge, especially around customer journeys and conversion optimisation. Familiarise yourself with Adobe Commerce/Magento, as well as the latest trends in digital marketing and CRO. This will show that you're not just interested in the role but also understand the tools and strategies that drive success.
✨Prepare for Scenario Questions
Expect to be asked about how you would handle specific situations related to website management or A/B testing. Think of examples from your past experiences where you've successfully improved a customer journey or resolved issues. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Showcase Your Analytical Skills
Since the role involves performance analysis and reporting, be ready to discuss how you interpret data and use it to inform decisions. Bring examples of reports you've created or insights you've derived from analytics tools like GA4. Highlight your ability to tell a story with data, making it relatable and actionable.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the team's current challenges in optimising customer journeys or how they measure success in their campaigns. This not only shows your interest in the role but also gives you a better understanding of what to expect if you join the team.
