Salary: Circa £40,000, dependant on experience.
Location: In‑office with flexible Fridays, House of Hearst, 30 Panton Street, St James's, London.
Role Summary
As the Creative Producer, you will develop and produce original video content across our portfolio of iconic brands, including Cosmopolitan UK, ELLE UK, Harper's Bazaar UK, Esquire UK, Men's Health UK, Good Housekeeping UK and more. We are looking for someone who understands how audiences consume content on YouTube, and who is passionate about creating entertainment‑led formats that people actively choose to watch and come back to.
Responsibilities
- Develop original video concepts and repeatable formats for YouTube.
- Generate ideas that are driven by audience insight, platform behaviour and cultural trends.
- Create treatments, pitch documents and production plans for new formats.
- Produce shoots featuring celebrity talent, creators and experts across Hearst UK’s brands.
- Work closely with editorial teams to ensure content reflects each brand’s voice while remaining platform‑first.
- Lead productions on location and in studio, managing contributors, schedules and creative execution.
- Write interview structures, games, challenges and editorial beats that create engaging, shareable moments.
- Collaborate closely with editors during post‑production, shaping narrative, pacing, thumbnails, titles and overall creative direction.
- Use performance data to refine formats and continuously improve future content.
- Stay on top of YouTube, TikTok, Instagram and emerging platform trends, bringing new ideas back to the team.
Qualifications
- Proven experience producing high‑performing YouTube or social‑first content that builds engaged audiences.
- Strong creative instincts with a clear understanding of what drives clicks, watch time and shares.
- Experience developing original entertainment‑led concepts, not just executing briefs.
- Confidence working with celebrity talent, publicists, production teams and press junkets.
- Experience leading projects from concept through production and post‑production.
- Strong understanding of YouTube storytelling, audience retention, analytics and platform best practice.
- Experience collaborating with editors to shape engaging final cuts, including thumbnail and headline strategies.
- Excellent organisational, communication and project management skills, with the ability to manage multiple productions simultaneously.
- Collaborative, proactive and willing to experiment, iterate and test new ideas.
- Experience producing content for premium publishers, broadcasters, digital publishers or creator‑led channels.
- Experience working with creators, digital‑first talent, branded content and commercial partnerships.
- Familiarity with Adobe Premiere or similar editing software.
Hearst Exclusives
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels – try the next big thing in beauty, food & drink.
- Snag luxe beauty steals at legendary office sample sales – score big on top brands.
Inclusion, Health & Wellbeing
- Stay healthy with Specsavers eye care, a company‑funded Health Cash Plan and access to mental health support.
- Get active and stress‑free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange.
- Take time to give back with a Charity Day and access to wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
Financial Wellness
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions and Home Tech benefits.
- Treat yourself with major discounts across London and everyday savings via the HAPI at Hearst app.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. We recognise the significant benefits of creativity, collaboration and innovation that come with diverse teams and are working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
Creative Producer (12 Month FTC) employer: Hearst UK
At Hearst UK, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in our iconic London office. As a Customer Operations Manager, you'll benefit from flexible working arrangements, comprehensive health and wellbeing support, and numerous opportunities for professional growth, all while contributing to a company that values diversity and innovation in shaping culture.
