At a Glance
- Tasks: Lead the management and growth of social video brands across major platforms.
- Company: Join Hearst Canvas, a dynamic content studio focused on innovative digital storytelling.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Inclusive workplace committed to diverse backgrounds and career growth.
- Why this job: Be at the forefront of social media trends and make a real impact in digital content.
- Qualifications: 3+ years managing YouTube channels with strong analytical and creative skills.
The predicted salary is between 40000 - 50000 £ per year.
WHO WE ARE
Hearst Canvas is Hearst Networks’ digitally native content studio, created to develop original, scalable brands across social media, audio and emerging digital platforms, with a particular focus on YouTube. Built to test quickly and boldly and unlock new opportunities for the wider Hearst business, Hearst Canvas combines creative ambition with platform-first storytelling, spanning editorial development, talent, publishing and partnerships to create distinctive unscripted content for modern audiences. We are a hybrid working team and work from our Hammersmith office two days per week.
ABOUT THE ROLE
Hearst Canvas is seeking an experienced Channel Manager to become the operational engine behind our new portfolio of social video brands, leading on day-to-day management, optimisation, distribution, and audience growth of our content across all major social video platforms.
KEY RESPONSIBILITIES
- Publishing: develop and own the publishing plan, and manage the daily publication of content to ensure a consistent release across all social platforms.
- Channel Optimisation & SEO: craft compelling, click-worthy titles, optimise descriptions/tags, and create compelling, high-CTR thumbnails.
- Audience Development & Growth: execute data-driven strategies to increase watch time, retention, subscriber growth, and viewer engagement across all Hearst Canvas brands.
- Community Management: foster deep audience loyalty by managing comments, community tabs, polls, and interactive elements to turn channels into highly engaged communities.
- Analytics & Insight Reporting: use platform metrics to turn complex data into actionable creative insights for the production and editorial teams.
- Platform-First Strategy: stay ahead of the curve on platform updates, algorithmic shifts, emerging video trends, and new formats.
CANDIDATE CRITERIA
- Experience: 3+ years of hands-on experience managing and scaling high-growth YouTube channels and social video accounts (preferably within a media company, digital publisher, broadcaster, or content studio).
- Platform Expertise: Excellent understanding of the YouTube ecosystem, key social video CMS, and algorithmic discoverability.
- Data Literacy: Highly analytical mindset with the ability to interpret platform metrics and translate them into growth strategies.
- The "Hearst" Mindset: A passion for unscripted digital content, bold creative pivots, and a fast-moving, "test and learn" startup culture.
- Tools: Proficiency with social listening tools and insights platforms, such as YouTube Analytics, VidIQ and TubeBuddy, and a basic knowledge of Adobe Creative Suite (Premiere/Photoshop) for quick edits or thumbnail tweaks is a major plus.
We encourage and welcome applications from people from under-represented backgrounds and are committed to making our recruitment process inclusive and accessible to all. If you are invited to interview, please let us know if you require any adjustments or assistance for interviews or communications with us.
Channel Manager - Hearst Canvas in London employer: Hearst Networks
Hearst Networks is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. Employees benefit from a hybrid work environment, competitive compensation, and opportunities for professional growth within a leading media company, all while gaining invaluable experience in commercial finance across renowned brands.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Manager - Hearst Canvas in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hearst Networks and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hearst Networks are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hearst Networks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Channel Manager - Hearst Canvas in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hearst Networks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hearst Networks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hearst Networks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hearst Networks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hearst Networks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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At Hearst Networks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
