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For Companies At a Glance
- Tasks: Write engaging ecommerce articles for top lifestyle brands and collaborate with various teams.
- Company: Join Hearst UK, a leading premium publisher behind iconic brands like Cosmopolitan and Elle.
- Benefits: Enjoy 25 days' holiday, hybrid working, gym discounts, healthcare plans, and regular socials.
- Why this job: Be part of a creative team that values innovation and diversity while making an impact in the industry.
- Qualifications: Strong writing skills, knowledge of SEO, and experience in ecommerce content preferred.
- Other info: Opportunity to work on exciting projects during key shopping events like Black Friday.
The predicted salary is between 28800 - 48000 £ per year.
Job Description
At Hearst UK, there\’s always more to the story. Join us as our new Ecommerce Homes & Lifestyle Writer to start the next chapter in your career.
We\’re the UK\’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper\’s Bazaar and Country Living. We\’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We\’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.
ABOUT THE ROLE
You will join the Hearst Ecommerce Content team to assist on growing the Homes and Lifestyle shopping verticals across some of our Hearst UK\’s trusted brands. You will work under the Homes & Lifestyle Ecommerce Editor to execute a cross-brand affiliate editorial strategy that fits within the business\’s growth plan, increasing output and affiliate revenue. This role will mainly focus on Red, Prima, House Beautiful, Country Living, and Digital Spy.
You will report into the Homes and Lifestyle Ecommerce Editor and work with the Ecommerce Commercial team and SEO team regularly, as well liaising daily with various digital heads, especially on Red, Prima, House Beautiful, Country Living, and Digital Spy. This role will also work closely with the Hearst CRM team and the Hearst social team.
Key Responsibilities:
- Work closely with the Homes & Lifestyle Ecommerce Editor to execute a cross-brand content strategy to grow two key verticals.
- Create quality ecommerce articles – features, news stories and deals – according to brands\’ needs, in the appropriate tone and style, across a variety of home and lifestyle product categories.
- Collaborate with brand digital editors on executing SEO-driven content calendars, pitching ideas for stories to digital leads and also taking commissions, for news, features or deals stories.
- Collaborating with the Brand Editors and the Affiliate experts to maximise home and Lifestyle affiliate opportunities across the business
- Collaborating with the Affiliates team with necessary information to identify key retailers to work with, analyse affiliate network intel and help secure favourable rates with key retailers.
- Work with the SEO team to ensure the content strategy is SEO optimised so that we\’re prioritising the main keywords for each of the brands.
- Supporting all brands over key shopping events and periods, such as Black Friday, with advanced planning and real-time coverage.
- Tending pieces for brands over the year to keep them optimised and ranking.
- Using analytics and producing monthly reports, including actionable insights.
- Staying on top of market trends and new launches in the home and garden world and forging relationships with retailers and PRs.
- With the support of the Editor, you will be working closely with the CRM team to contribute to various Hearst newsletters, as well as working closely with the social team to create social content.
- To be an ambassador of Hearst UK and its values.
- You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.
ABOUT YOU
- A strong, versatile writer, with the ability to produce engaging, original copy across topics ranging from gardening kit to decorating ideas, from fashion to beauty content.
- Strong knowledge of consumer trends within the home and lifestyle industry.
- An analytical mind with strong attention to detail.
- Organised, meticulous and able to meet deadlines in a fast-paced environment.
- Good working knowledge of SEO best practice.
- Understanding of Hearst\’s brands and the digital landscape.
- Social-media savvy, able to spot a story on Instagram or TikTok ahead of rivals.
- Experience in using analytics tools to analyse data and implement improvements.
- Experience writing editorial ecommerce content for a publisher preferred.
- An understanding of affiliate revenue and the importance of ecommerce strategies.
WHAT WE OFFER
At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:
- 25 days\’ holiday (with the option to buy up to 5 additional holiday days) – pro rated for part-time or fixed-term employees
- Hybrid working
- Discounted gym membership
- Healthcare cash plan
- Spend a charity day with your favourite good cause
- Life assurance and pension scheme
- Regular socials and more!
There\’s more to your story than you imagine. And the next chapter begins right here.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we\’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
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Ecommerce Homes & Lifestyle Writer employer: HEARST MEDIA
Contact Detail:
HEARST MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Homes & Lifestyle Writer
✨Tip Number 1
Familiarise yourself with Hearst UK's brands, especially Red, Prima, House Beautiful, Country Living, and Digital Spy. Understanding their tone, style, and audience will help you tailor your approach and demonstrate your knowledge during any discussions.
✨Tip Number 2
Stay updated on the latest trends in the home and lifestyle sector. Follow relevant blogs, social media accounts, and industry news to gather insights that can inform your conversations and show your passion for the field.
✨Tip Number 3
Network with professionals in the ecommerce and lifestyle writing space. Attend industry events or join online forums to connect with others who can provide valuable insights or even referrals to opportunities at Hearst UK.
✨Tip Number 4
Prepare to discuss your experience with SEO and analytics tools. Be ready to share specific examples of how you've used these skills to drive traffic or improve content performance, as this is crucial for the role.
We think you need these skills to ace Ecommerce Homes & Lifestyle Writer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant writing experience, particularly in ecommerce and lifestyle content. Showcase any previous work that aligns with the brands mentioned, such as Red, Prima, or House Beautiful.
Craft a Compelling Cover Letter: In your cover letter, express your passion for home and lifestyle topics. Mention specific examples of your writing style and how it fits the tone of Hearst's brands. Don't forget to include your understanding of SEO best practices.
Showcase Your Analytical Skills: Since the role involves using analytics tools, provide examples of how you've used data to inform your writing or improve content performance in the past. This will demonstrate your analytical mindset.
Highlight Collaboration Experience: Emphasise any experience you have working with teams, especially in a digital environment. Mention how you've collaborated with editors, SEO teams, or affiliate experts to create successful content strategies.
How to prepare for a job interview at HEARST MEDIA
✨Showcase Your Writing Skills
As an Ecommerce Homes & Lifestyle Writer, your writing ability is crucial. Bring samples of your best work that demonstrate your versatility and engagement. Be prepared to discuss your writing process and how you adapt your style to fit different brands.
✨Understand the Brands
Familiarise yourself with Hearst UK's brands like Red, Prima, and House Beautiful. Research their tone, style, and audience. During the interview, mention specific articles or campaigns that resonate with you and explain why they are effective.
✨Demonstrate SEO Knowledge
Since the role involves creating SEO-driven content, be ready to discuss your understanding of SEO best practices. Share examples of how you've successfully implemented SEO strategies in your previous work to drive traffic and engagement.
✨Stay Current with Trends
The home and lifestyle industry is ever-evolving. Show your passion for the field by discussing recent trends or new product launches. This will demonstrate your commitment to staying informed and your ability to create timely, relevant content.
