At a Glance
- Tasks: Create engaging shopping content and drive affiliate revenue for Runner's World.
- Company: Join Hearst UK, a leading publisher shaping culture with iconic brands.
- Benefits: Enjoy flexible Fridays, health perks, and exclusive discounts.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Combine your passion for running with creativity to impact readers' lives.
- Qualifications: Experience in ecommerce content creation and a love for running.
We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We’re proud of our heritage - but even more excited about making history.
Hearst UK operates an in office policy with flexible Friday's. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ , where teams collaborate in person and connect across brands and functions.
Salary – £40,000‑£45,000 – Salary is dependent on experience and will be assessed in line with the candidates skills, knowledge and relevant expertise.
The Role
As Ecommerce Editor for Runner’s World, you’ll play a key role in growing affiliate revenue and audience engagement across one of the UK’s leading health and wellness brands. Combining a genuine passion for running with strong editorial instincts, you’ll create trusted shopping content that helps readers make informed purchasing decisions while driving commercial performance.
You’ll take ownership of the full lifecycle of commerce content for your assigned categories, from identifying opportunities and testing products through to writing, editing, publishing and optimising content. Working closely with editorial, audience development, SEO, commercial and data teams, you’ll ensure content reaches the right audiences, performs strongly across multiple platforms and contributes to our wider ecommerce strategy.
This is an exciting opportunity for someone who enjoys combining editorial creativity with data‑driven decision making and wants to shape the future of commerce content for one of Hearst’s most recognised brands.
Main Duties
Content Strategy & Planning
- Own the ecommerce content strategy for Runner’s World across allocated product categories.
- Identify opportunities to grow audience engagement and affiliate revenue through high‑quality shopping content.
- Plan and deliver seasonal campaigns and key retail events, including Prime Day, Black Friday and Christmas.
- Build and maintain a strong pipeline of evergreen content alongside reactive editorial opportunities.
- Contribute ideas that support the continued diversification of traffic sources beyond traditional search.
Editorial Content Creation
- Write, edit and commission best‑in‑class buying guides, product reviews, gift guides, deal round‑ups and other commerce content.
- Ensure all content reflects the trusted voice and editorial standards of Runner’s World while supporting commercial objectives.
- Regularly review and refresh existing content to maintain accuracy, relevance and search performance.
- Edit colleagues’ work where required, ensuring consistency, quality and adherence to editorial guidelines.
Performance & Optimisation
- Monitor the performance of ecommerce content using analytics and affiliate reporting tools.
- Use data, keyword research and testing to improve content performance, user engagement and conversion.
- Run and evaluate content experiments, including headline, merchant and placement testing, to identify opportunities for continual improvement.
- Produce regular performance reporting, identifying trends, opportunities and recommendations for future content.
Collaboration & Stakeholder Management
- Work closely with editorial, SEO, audience development, newsletter, social and commercial teams to maximise the reach and effectiveness of commerce content.
- Build positive working relationships with retailers, PR agencies and brand partners.
- Share knowledge, insight and best practice with colleagues across the ecommerce and editorial teams.
Editorial Standards & Compliance
- Ensure all commerce content complies with Hearst editorial standards, affiliate best practice and ASA guidelines.
- Maintain high editorial quality while balancing audience needs and commercial performance.
- Keep up to date with developments across ecommerce, affiliate marketing, SEO and the running market.
What We Are Looking For
- Experience in ecommerce or commerce editorial, ideally within health, fitness or lifestyle publishing.
- A genuine passion for running and a strong understanding of the products, brands and trends that matter to runners.
- Proven experience creating SEO‑led commerce content that drives audience engagement and commercial performance.
- Excellent writing, editing and proofreading skills, with strong editorial judgement.
- Strong analytical skills, with the ability to use data and insights to optimise content performance.
- Experience using affiliate and analytics platforms, such as Looker, Amazon Associates or Skimlinks.
- Strong organisational skills, with the ability to manage multiple priorities and meet deadlines.
- A collaborative approach and the confidence to work effectively across editorial, commercial and audience teams.
- Knowledge of affiliate marketing, SEO best practice and ASA guidelines.
- Experience presenting on camera or testing consumer products would be an advantage.
Benefits
(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.)
Hearst Exclusives - Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels – you could be trying the next big thing in beauty, food & drink.
- Snag luxe beauty steals at our legendary office sample sales – score big on top brands without breaking the bank.
Inclusion, Health & Wellbeing: Feel Your Best
- Stay healthy with Specsavers eye care, a company‑funded Health Cash Plan, and access to mental health support.
- Get active and stress‑free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
Financial Wellness – Boost Your Budget
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
E-Commerce Editor, Runner's World in London employer: Hearst Magazines
Hearst UK is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds eager to make an impact in the media landscape. With a focus on employee growth, you will have access to unique opportunities to collaborate with iconic brands and celebrity talent, while also benefiting from a supportive environment that encourages experimentation and staying ahead of digital trends. Located in a vibrant city, Hearst UK offers a stimulating atmosphere where your creativity can thrive and your contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Editor, Runner's World in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Hearst Magazines are looking for when hiring for a E-Commerce Editor, Runner's World.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Hearst Magazines for the E-Commerce Editor, Runner's World, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Hearst Magazines as a E-Commerce Editor, Runner's World, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Hearst Magazines’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-Commerce Editor, Runner's World.
We think you need these skills to ace E-Commerce Editor, Runner's World in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Hearst Magazines, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Hearst Magazines's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Hearst Magazines. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Hearst Magazines
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Hearst Magazines uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Hearst Magazines. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
