At a Glance
- Tasks: Lead social media strategy for top entertainment brands and create engaging content.
- Company: Join Hearst UK, a leading publisher shaping culture with iconic media brands.
- Benefits: Enjoy flexible work, health perks, and exclusive discounts on beauty and lifestyle products.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of entertainment trends and connect with passionate audiences.
- Qualifications: Experience in social media management and a love for pop culture is essential.
The predicted salary is between 45000 - 55000 £ per year.
We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment – while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage – but even more excited about making history.
Hearst UK operates an in-office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.
Salary – Circa £39,000
Salary is dependent on experience and will be assessed in line with the candidate's skills, knowledge and relevant expertise.
The Role...
As Social Media Manager for Hearst UK’s Entertainment portfolio, you’ll own the social strategy across Digital Spy, BEST and Inside Soap, helping grow audiences, drive traffic and revenue, and build highly engaged entertainment communities.
You’ll be responsible for the day-to-day social output across Facebook, Instagram, TikTok, X, Pinterest and other relevant platforms. You’ll work closely with editorial teams to identify the stories, moments and formats that will perform best socially — from breaking TV and celebrity news to soap spoilers, interviews and major entertainment moments.
This is a hands-on role, so you’ll create, edit, publish and schedule social content yourself, while using performance data to understand what’s working and where we can improve. You’ll also be a strong voice for social across the portfolio, helping shape best practice, tone and strategy across all three brands.
Main Duties...
- Develop and deliver social strategies for Digital Spy, BEST and Inside Soap.
- Own day-to-day publishing and scheduling across key social platforms.
- Work closely with editorial teams to maximise the social potential of stories, exclusives and entertainment moments.
- Create and edit fast-turnaround social content, including video, clips, images and graphics.
- Tailor content to the different audiences, tones and behaviours of each brand.
- Support traffic, audience, engagement and revenue targets through social.
- Use True Anthem and Dash Hudson to publish, monitor and optimise performance.
- Produce regular reporting and turn social data into clear, actionable recommendations.
- Set and maintain social best practice across tone, visual language and platform approach.
- Stay close to emerging platforms, formats and trends and identify opportunities for growth.
What We Are Looking For...
Essential
- Strong experience managing social media for a publisher, entertainment brand or similar consumer-facing business.
- A genuine passion for TV, soaps, movies, celebrities and pop culture, with a strong instinct for what audiences will engage with.
- Strong understanding of how social platforms, algorithms and formats work.
- Hands-on experience creating, publishing and scheduling social content.
- Good video and image editing skills.
- Strong analytical skills, with experience using social data and spreadsheets to identify insights.
- Excellent writing skills and the ability to adapt tone across different brands.
- Strong stakeholder management skills and confidence working with editorial and commercial teams.
- A fast-moving, proactive approach and the ability to react quickly to breaking entertainment stories.
Benefits
Your benefits at Hearst UK are more than just extras – they are tools to help you thrive in every part of life.
Hearst Exclusives – Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels – yes, you could be trying the next big thing in beauty, food and drink.
- Snag luxe beauty steals at our legendary office sample sales – score big on top brands without breaking the bank!
Inclusion, Health & Wellbeing – Feel Your Best
- Stay healthy with Specsavers eye care, a company-funded Health Cash Plan and access to mental health support.
- Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG groups.
Financial Wellness – Boost Your Budget
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
Inclusion & Belonging
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that come with diverse teams. Not only is diversifying the voices in our organisation the right thing to do, but it also helps us create powerful and exciting content that can be enjoyed by many more people. This is why we're working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
Social Manager, Entertainment employer: Hearst Corporation
At Hearst UK, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our office in the heart of London not only offers a collaborative environment but also provides numerous benefits such as flexible working hours, health and wellbeing support, and opportunities for professional growth. As a Junior Management Accountant, you'll be part of a dynamic team where your contributions are valued, and you'll have the chance to develop your skills while making a meaningful impact across our iconic media brands.
StudySmarter Expert Advice🤫
We think this is how you could land Social Manager, Entertainment
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hearst Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hearst Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hearst Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hearst Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Manager, Entertainment
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hearst Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hearst Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hearst Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hearst Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hearst Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hearst Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
