Social Media Manager, Good Housekeeping

The role of the Social Manager, Good Housekeeping, is to hit our traffic and monetisation targets on Facebook while increasing our reach and engagement on other social platforms, primarily Instagram, as a way to drive more people into membership. As part of the GH brand team, you will oversee all social output for Good Housekeeping, ensuring that we have an agreed and followed strategy to hit our targets for revenue, page views, reach, engagement, growing new members while continuing to engage existing ones.

Responsibilities include:

• Overseeing all social media output, primarily across Facebook, Instagram and TikTok.
• Ensuring the brand has a clear multiplatform strategy for on-site editorial and native social content that delivers traffic, revenue, reach, engagement and ultimately new and engaged members.
• Generating creative, on-brand ideas around cover stars, GH events, original social-first video franchises, commercial partnerships, memberships and relevant breaking news to help our social content stand out.
• Producing regular reporting, using tools such as Dash Social, True Anthem and Google Analytics, to provide actionable insights to help shape the brand’s content strategies.
• Ideating, filming and editing social-first video to help us hit our relevant targets.
• Monitoring competitors and communicating lessons from their successes.
• Staying up to date with industry trends, ensuring these updates are shared with the wider team.

What we’re looking for:

• Experience managing social media accounts, with demonstrable success in driving engagement, traffic and audience growth, alongside a strong understanding of how publishers operate across social platforms.
• Skills in shooting, editing and posting engaging native content, including social video, for a range of social platforms, with deep experience of Meta.
• Familiarity with the Meta monetisation programme and its content guidelines.
• Strategic goals for Instagram and an understanding of where it sits in a journey to getting people to become more valuable customers/members.
• Good internal communication with stakeholders at all levels – understanding their priorities and advocating for your own effectively.
• Experience using social tools (we use Dash Hudson [Dash Social] and True Anthem but others are fine), with real experience of getting value from functions such as analytics, competitor analysis, research and planning.
• A clear, accurate and creative writing tone.
• Ability to deliver in-depth and actionable analysis and reporting across all social media platforms that drives new ways of approaching things.
• Capability to quickly pivot to new ways of working and strategies as industry changes happen across social media platforms.
• A competitive approach – a desire to beat the competition, to get posts up first and to smash targets.
• Experience with Photoshop, Premiere Pro and After Effects or other image/video editing software.

Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.

Inclusion, Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.