At a Glance
- Tasks: Manage social media for Good Housekeeping, driving engagement and traffic across platforms.
- Company: Join the dynamic team at Good Housekeeping, a leading lifestyle brand.
- Benefits: Enjoy exclusive perks, including beauty testing panels and sample sales.
- Other info: Fast-paced environment with opportunities to learn and grow in the industry.
- Why this job: Be creative and impactful in shaping social media strategies that engage audiences.
- Qualifications: Experience in social media management and content creation is essential.
The predicted salary is between 35000 - 45000 £ per year.
The role of the Social Manager, Good Housekeeping, is to hit our traffic and monetisation targets on Facebook while increasing our reach and engagement on other social platforms, primarily Instagram, as a way to drive more people into membership.
As part of the GH brand team, you will oversee all social output for Good Housekeeping, ensuring that we have an agreed and followed strategy to hit our targets for revenue, page views, reach, engagement, growing new members while continuing to engage existing ones.
- Oversee all social media output, primarily across Facebook, Instagram and TikTok.
- Ensure the brand has a clear multiplatform strategy for on-site editorial and native social content that delivers traffic, revenue, reach, engagement and ultimately new and engaged members.
- Have creative, on‑brand ideas around cover stars, GH events, original social‑first video franchises, commercial partnerships, memberships and relevant breaking news to help our social content stand out.
- Produce regular reporting, using tools such as Dash Social, True Anthem and Google Analytics, to provide actionable insights to help shape the brand’s content strategies.
- Ideate, film and edit social‑first video to help us hit our relevant targets.
- Monitor competitors and communicate lessons from their successes.
- Monitor and stay up to date with industry trends, ensuring these updates are shared with the wider team.
What we’re looking for:
- Managing social media accounts, with demonstrable success in driving engagement, traffic and audience growth, alongside a strong understanding of how publishers operate across social platforms.
- Shooting, editing and posting engaging native content, including social video, for a range of social platforms, including deep experience of Meta.
- Working with the Meta monetisation programme, with strong familiarity with how it works and the content guidelines.
- Having strategic goals for Instagram and an understanding of where it sits in a journey to getting people to become more valuable customers/members.
- Good internal communication with stakeholders at all levels – understanding what their priorities are and being able to advocate for your own in an effective manner.
- Use of social tools (we use Dash Hudson (Dash Social) and True Anthem but others are fine), with real experience of getting value from functions such as analytics, competitor analysis, research and planning.
- A clear, accurate and creative writing tone.
- Delivering in-depth and actionable analysis and reporting across all social media platforms that drives new ways of approaching things.
- An ability to quickly pivot to new ways of working and strategies as and when industry changes happen across social media platforms.
- A competitive approach – a desire to beat the competition, to get posts up first and to smash targets.
- Photoshop, Premiere Pro and After Effects or other image/video editing software experience.
Social Media Manager, Good Housekeeping in London employer: Hearst Communications, Inc.
At Good Housekeeping, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Social Media Manager, you'll enjoy unique benefits such as exclusive access to taste and beauty testing panels, alongside opportunities for professional growth within a dynamic team dedicated to innovation and creativity. Our commitment to employee well-being and development, combined with our focus on achieving meaningful engagement across social platforms, makes us an attractive choice for those seeking a rewarding career in the heart of the media industry.
Contact Details:
Hearst Communications, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager, Good Housekeeping in London
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Show off your skills by posting engaging content and interacting with your audience. This way, when we check you out online, we can see that you know how to drive engagement just like we need for Good Housekeeping.
✨Tip Number 2
Networking is key! Reach out to current or former employees at Good Housekeeping on LinkedIn. Ask them about their experiences and any tips they might have. This not only shows your interest but also gives you insider knowledge that could help you stand out in the interview process.
✨Tip Number 3
Prepare for the interview by staying updated on industry trends and our competitors. Bring fresh ideas to the table about how we can improve our social media strategy. We love candidates who can think outside the box and show us they’re passionate about what we do!
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Good Housekeeping. Let’s get you on board!
We think you need these skills to ace Social Media Manager, Good Housekeeping in London
Some tips for your application 🫡
Show Off Your Social Skills:Make sure to highlight your experience managing social media accounts. We want to see how you've driven engagement and traffic in the past, so share specific examples that showcase your success!
Be Creative and On-Brand:When writing your application, let your creativity shine! We’re looking for someone who can come up with original ideas that fit our brand. Don’t be afraid to show us your unique voice and style.
Know Your Tools:Familiarity with social media tools is key! Mention any experience you have with analytics or content creation tools like Dash Hudson or True Anthem. This will show us you know how to get the most out of your social strategies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Hearst Communications, Inc.
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the ins and outs of Facebook, Instagram, and TikTok. Familiarise yourself with their algorithms, best practices, and how to leverage each platform for engagement and traffic. Bring examples of successful campaigns you've managed to showcase your expertise.
✨Show Off Your Creative Side
Prepare to discuss your creative ideas for social-first content that aligns with Good Housekeeping's brand. Think about unique video concepts or engaging posts that could drive membership. Don’t be shy—bring a portfolio or examples of your previous work to illustrate your vision.
✨Data is Your Best Friend
Be ready to talk about how you use analytics tools like Dash Social and Google Analytics to inform your strategies. Share specific instances where data-driven insights led to increased engagement or traffic. This shows you can back up your creative ideas with solid evidence.
✨Stay Ahead of the Game
Demonstrate your knowledge of current trends in social media and how they can impact Good Housekeeping’s strategy. Discuss how you keep up with competitors and industry changes, and be prepared to suggest how you would adapt to these shifts to stay competitive.
