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- Tasks: Lead engaging marketing campaigns for health and luxury brands across multiple channels.
- Company: Join a dynamic team at a leading media company with iconic titles.
- Benefits: Exclusive perks, sample sales, and opportunities to test new products.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Combine creativity and strategy to make a real impact in marketing.
- Qualifications: Experience in multi-channel campaigns and strong analytical skills.
The predicted salary is between 40000 - 50000 ÂŁ per year.
As the Customer Marketing Manager – with a focus on our Health & Wellness and Luxury portfolio’s, you will lead the delivery of engaging, multi-channel campaigns that grow audiences, generate leads and strengthen brand connection across iconic titles including Men’s Health, Women’s Health, Runner’s World and Esquire. You’ll sit within a collaborative Customer Marketing & Planning team, working closely with editorial, creative and insight specialists to bring campaigns to life. Bridging strategy and execution, you’ll turn marketing plans into standout activity that drives measurable impact. This is a role for someone who enjoys both creative thinking and performance‑driven marketing, with a clear focus on growing reach and engagement.
Main Duties
- Plan and deliver multi‑channel marketing campaigns that drive audience growth, lead generation and customer engagement across health, wellness and luxury brands.
- Develop campaign ideas and briefs that translate marketing plans into compelling, customer‑focused activity.
- Create and optimise campaigns designed to grow the customer database through sign‑ups, subscriptions and other acquisition routes.
- Work across channels including email, social media, paid advertising and on‑site placements to ensure campaigns are effectively executed.
- Collaborate with creative teams to produce high‑quality marketing assets that reflect each brand’s identity and drive action.
- Monitor campaign performance, using data and insights to improve results and inform future activity.
- Work closely with internal teams (including editorial, insight and commercial) to ensure campaigns are aligned and delivered smoothly.
What We Are Looking For
- Demonstrated experience delivering multi‑channel marketing campaigns (e.g. email, paid social, on‑site), with clear examples of results achieved.
- Strong understanding of lead generation and audience growth, including experience improving sign‑ups, subscriptions or acquisition performance.
- Ability to analyse campaign performance data and use insights to optimise activity and improve outcomes.
- Confident managing multiple campaigns or projects simultaneously, with strong organisation and attention to detail.
- Experience working collaboratively with cross‑functional teams (e.g. creative, editorial, insight), with the ability to influence and align stakeholders.
- Commercially aware and results‑driven, with a proactive approach to problem‑solving and continuous improvement.
- (Desirable) Experience in media, lifestyle or subscription‑based businesses, and familiarity with CRM or marketing automation tools.
Customer Marketing Manager, Health & Welness/Luxury in London employer: Hearst Communications, Inc.
Contact Detail:
Hearst Communications, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager, Health & Welness/Luxury in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for campaigns or marketing strategies. We want to see how you think outside the box and bring fresh perspectives to the table.
✨Tip Number 3
Be data-savvy! Brush up on your ability to analyse campaign performance and use insights to drive decisions. We love candidates who can back their ideas with solid data and demonstrate how they can improve outcomes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who are ready to make an impact in the health and wellness space.
We think you need these skills to ace Customer Marketing Manager, Health & Welness/Luxury in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! We want to see how you can think outside the box and come up with engaging campaign ideas that resonate with our audience. Use examples from your past experiences to illustrate your creative flair.
Be Data-Driven: We love a good story backed by data! Make sure to highlight your experience with analysing campaign performance and using insights to drive improvements. Show us how you've turned numbers into actionable strategies in your previous roles.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with our Customer Marketing Manager role. We appreciate when candidates show they understand our brands and the market.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy and ensures your application goes straight to the right team. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Hearst Communications, Inc.
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns, especially those related to health, wellness, and luxury. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your genuine interest and understanding of their brand.
✨Showcase Your Data Skills
Since the role involves analysing campaign performance, prepare specific examples of how you've used data to drive decisions in past campaigns. Bring metrics that highlight your success in lead generation and audience growth to the table. Numbers speak volumes!
✨Collaboration is Key
This position requires working closely with various teams. Think of examples where you've successfully collaborated with creative, editorial, or insight teams. Highlight your ability to influence and align stakeholders, as this will demonstrate your teamwork skills.
✨Be Creative Yet Results-Driven
Prepare to discuss how you balance creativity with performance-driven marketing. Share instances where your innovative ideas led to measurable results. This will show that you can think outside the box while still keeping an eye on the bottom line.